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3 Critical Components To
Having A Successful Business
           Online
3 STEPS TO SUCCESS
• Being “Findable” and
• Known
  Get Engaged
• Follow Up
IS YOUR BUSINESS EASY TO
        FIND ONLINE?
• Do you have a presence in all or
  any of the places where your
  target customers hang out online?
• Do you have an easy, automated way
  to follow up with them over time?
Reality:
• Marketing online is not a one-way
  broadcast anymore; it’s a multi-
  point conversation.
• Instead of talking at your
  prospects, you are talking with
  them.
WHO’S SEARCHING?
• 97% of consumers use online search
  when researching products or
  services.
WHO DO THEY TRUST?
• 78% of consumers trust peer
  recommendations while only 14%
  trust ads.
• With the birth of review sites and
  Social Media, people are more than
  willing to share opinions of your
  product or service – good or bad.
WHERE DO THEY GO?
• People are more likely to visit
  blogs that align with their
  interests because blogs are non-
  selling environments.
The new “word of mouth” is
social media
WHAT ARE THEY SAYING?
• Those members seek and make
  recommendations for
  products, services, and experiences.
• This is so powerful that Google
  now displays Social Media posts in
  their search results.
REALITY
• The fastest growing demographic
  among Facebook users is 35 to 65
  year old women.
VIDEO MARKETING
• YouTube is now the second largest
  search engine.
• People go there to look for videos
  to answer their questions, show
  them how to do something, or
  gather information.
Because watching a step-by-step video
is a lot easier than trying to
understand an Ikea Manual.
91% of Americans have mobile phones.
20% OF THEM (ABOUT 45 MILLION PEOPLE)
HAVE PHONES WITH INTERNET CAPABILITY –
       AND GROWING EACH MONTH.


        WHAT ABOUT YOU?
THE MOBILE PHENOMENON
• 152.7 billion mobile text messages
  are sent each month
• 90% of text messages are read
  within one minute of receipt!
• How fast do you currently connect
  with your customers?
DO YOU HAVE A PLAN FOR USING
 MOBILE PHONE MARKETING FOR
        YOUR BUSINESS
• The quickest way to start mobile
  marketing?
…mobile text messages
GOODBYE YELLOW PAGES
• Why spend money on Yellow
  Pages, Newspaper inserts, and other
  outdated media?
• 24 of the 25 largest newspapers
  are in record decline in circulation.
• But they are the #1 industry that
  uploaded video in 2010.
YELLOW PAGES ARE STILL VERY
EXPENSIVE AND FEW PEOPLE UNDER
70 USE THEM FOR THEIR INTENDED
PURPOSE.
MARKETING ONLINE ISN’T AN
    OPTION ANYMORE – IT’S A
         REQUIREMENT
• It’s where your customers are
  searching to find products or
  services or get their problems
  solved now!
• The internet is open 24/7/365
HERE’S MY WWW.
• Marketing online is no longer just
  about having a web site where
  people come to find your business.
• It’s about going where they are
  online and connecting with them
  there.
GOOD NEWS
• Only 26% of small businesses have
  invested any time or effort into
  marketing online.
• There’s still time to get
  established before it’s too late.
• The longer you wait to get
  started, the more catch-up you’ll
  have to do.
3 STEPS TO SUCCESS
• Being “findable” and
  known
• Get Engaged
• Follow Up
GET OUT THERE!
• Google is very important, but there
  are dozens of other key places you
  need to be “findable” in order to
  create a strong internet presence.
STAY FRESH
• Many people think that they can
  slap a web site up and call their
  internet marketing efforts done.
• This couldn’t be farther from the
  truth. That’s a very archaic way of
  thinking.
GIVE THEM WHAT THEY WANT
• The search
  engines, directories, social media
  sites want to make sure you
  consistently have new information
  to offer your visitors.
KEEP IT UP
• If you’re not delivering something
  new on a regular basis, you’re going
  to get knocked off by someone else
  who is.
ENGAGE!
• Once you are “findable” engage with
  your prospects on their terms.
• Get them to follow you on
  Twitter, friend you on Facebook or
  subscribe to your YouTube channel.
OFFER VALUE
• Then start offering valuable
  information, an expert
  perspective, recommendations, new
  s, coupons, membership privileges…
BUILD AND EARN
• Build
  relationships
• Earn their trust
• Earn their
  business
REPEAT
• Continue to engage and follow up
• Continue to provide valuable
  information
• Continue to make offers
KEEP THEM COMING BACK
• You know the stats: it costs more
  to get new customers to buy from
  you than to sell to an existing
  customer.
• Happy customers =
  recommendations
HOW TO START?
• What are the keys to a successful
  online marketing program for
  your business?
AT YOUR OWN PACE
• Build your program in steps to
  control expenses.
• Integrate all the elements so they
  work synergistically – search
  engines, video, social media, mobile
  marketing.
RECAP:
• Be “findable” and known
• Engage
• Follow Up
MORE INFORMATION
Visit:
http://HowToWorkFromHomeTips.com/MakeMoney


Phone: 440-399-3153
THANK YOU

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3 critical components to having a successful business

  • 1. 3 Critical Components To Having A Successful Business Online
  • 2. 3 STEPS TO SUCCESS • Being “Findable” and • Known Get Engaged • Follow Up
  • 3. IS YOUR BUSINESS EASY TO FIND ONLINE? • Do you have a presence in all or any of the places where your target customers hang out online? • Do you have an easy, automated way to follow up with them over time?
  • 4. Reality: • Marketing online is not a one-way broadcast anymore; it’s a multi- point conversation. • Instead of talking at your prospects, you are talking with them.
  • 5. WHO’S SEARCHING? • 97% of consumers use online search when researching products or services.
  • 6. WHO DO THEY TRUST? • 78% of consumers trust peer recommendations while only 14% trust ads. • With the birth of review sites and Social Media, people are more than willing to share opinions of your product or service – good or bad.
  • 7. WHERE DO THEY GO? • People are more likely to visit blogs that align with their interests because blogs are non- selling environments.
  • 8. The new “word of mouth” is social media
  • 9. WHAT ARE THEY SAYING? • Those members seek and make recommendations for products, services, and experiences. • This is so powerful that Google now displays Social Media posts in their search results.
  • 10. REALITY • The fastest growing demographic among Facebook users is 35 to 65 year old women.
  • 11. VIDEO MARKETING • YouTube is now the second largest search engine. • People go there to look for videos to answer their questions, show them how to do something, or gather information.
  • 12. Because watching a step-by-step video is a lot easier than trying to understand an Ikea Manual.
  • 13. 91% of Americans have mobile phones.
  • 14. 20% OF THEM (ABOUT 45 MILLION PEOPLE) HAVE PHONES WITH INTERNET CAPABILITY – AND GROWING EACH MONTH. WHAT ABOUT YOU?
  • 15. THE MOBILE PHENOMENON • 152.7 billion mobile text messages are sent each month • 90% of text messages are read within one minute of receipt! • How fast do you currently connect with your customers?
  • 16. DO YOU HAVE A PLAN FOR USING MOBILE PHONE MARKETING FOR YOUR BUSINESS • The quickest way to start mobile marketing? …mobile text messages
  • 17. GOODBYE YELLOW PAGES • Why spend money on Yellow Pages, Newspaper inserts, and other outdated media? • 24 of the 25 largest newspapers are in record decline in circulation. • But they are the #1 industry that uploaded video in 2010.
  • 18. YELLOW PAGES ARE STILL VERY EXPENSIVE AND FEW PEOPLE UNDER 70 USE THEM FOR THEIR INTENDED PURPOSE.
  • 19. MARKETING ONLINE ISN’T AN OPTION ANYMORE – IT’S A REQUIREMENT • It’s where your customers are searching to find products or services or get their problems solved now! • The internet is open 24/7/365
  • 20. HERE’S MY WWW. • Marketing online is no longer just about having a web site where people come to find your business. • It’s about going where they are online and connecting with them there.
  • 21. GOOD NEWS • Only 26% of small businesses have invested any time or effort into marketing online. • There’s still time to get established before it’s too late. • The longer you wait to get started, the more catch-up you’ll have to do.
  • 22. 3 STEPS TO SUCCESS • Being “findable” and known • Get Engaged • Follow Up
  • 23. GET OUT THERE! • Google is very important, but there are dozens of other key places you need to be “findable” in order to create a strong internet presence.
  • 24. STAY FRESH • Many people think that they can slap a web site up and call their internet marketing efforts done. • This couldn’t be farther from the truth. That’s a very archaic way of thinking.
  • 25. GIVE THEM WHAT THEY WANT • The search engines, directories, social media sites want to make sure you consistently have new information to offer your visitors.
  • 26. KEEP IT UP • If you’re not delivering something new on a regular basis, you’re going to get knocked off by someone else who is.
  • 27. ENGAGE! • Once you are “findable” engage with your prospects on their terms. • Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel.
  • 28. OFFER VALUE • Then start offering valuable information, an expert perspective, recommendations, new s, coupons, membership privileges…
  • 29. BUILD AND EARN • Build relationships • Earn their trust • Earn their business
  • 30. REPEAT • Continue to engage and follow up • Continue to provide valuable information • Continue to make offers
  • 31. KEEP THEM COMING BACK • You know the stats: it costs more to get new customers to buy from you than to sell to an existing customer. • Happy customers = recommendations
  • 32. HOW TO START? • What are the keys to a successful online marketing program for your business?
  • 33. AT YOUR OWN PACE • Build your program in steps to control expenses. • Integrate all the elements so they work synergistically – search engines, video, social media, mobile marketing.
  • 34. RECAP: • Be “findable” and known • Engage • Follow Up