4 power intelligent business processes and strategy with analytic applications and big data

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2
Power Intelligent Business
Processes and Strategy with
Analytic Applications and Big
Data
Raymond HSU
Principal Sales Consultant (EPM, BI & Exalytics)
Date: 10 Oct 2013

Agenda
 Oracle BI Applications Overview
 Powering Intelligent Business Processes
 Some Updates on BI Applications
 HR Decisions Using Big Data and Analytics

Reliance on ‘Gut Feel' Hinders Businesses
Do we have
production capacity to
meet the new product
pipeline?
Sales Manager
What are the revenue
trends for our new
products? Are they
profitable?
Finance Manager
What’s the new
product production
efficiency? Are we
filling orders?
Shop Floor Supervisor

Information Silos are a Problem

Bridging Information Silos
Using Integrated Analytics
Executives
Align
Optimize
Inform
Back-office
Front-office

Oracle BI Applications
Deliver Relevant Business Insights
Siebel
PSFT
JDE Oracle EBS Fusion
Universal
SAP
Oracle BI
Applications
Warehouse
ETL
CRM
ANALYTICS
ERP
ANALYTICS
INDUSTRY
ANALYTICS

Oracle BI Applications Product Family
Decision-Ready Analytics
CRM ANALYTICS
SALES
• Pipeline Analysis
• Forecast Accuracy
• Up-sell/Cross-sell
• Cycle Times
• Lead Conversion
• Sales Team
Effectiveness
MARKETING
• Campaign
Effectiveness
• Customer Insight
• Product Propensity
• Market Basket
Analysis
• Campaign ROI
SERVICE &
CONTACT CENTER
• Service Effectiveness
• Customer Satisfaction
• Resolution Rates
• Service Rep
Efficiency
• Service Cost
• Service Trends
PRICE
• Price Segments
• Price Waterfall
Analysis
• Deal Life Cycle
• Deal Desk Analysis
• Product Pricing
Performance
LOYALTY
• Member
Demographics
• Membership Trends
• Promotion Cost
• Promotion
Effectiveness
• Points Analysis
ERP ANALYTICS
FINANCIALS
• General Ledger
• Accounts Receivable
• Accounts Payable
• Cash Flow
• Profitability
• Expense
Management
• Fixed Assets
PROCUREMENT &
SPEND
• Direct & Indirect
Spend
• Buyer Productivity
• Contract Compliance
• Supplier Perf.
• Purch. Cycle Time
• Employee Expense
SUPPLY CHAIN &
ORDER MGMT
• Revenue & Backlog
• Inventory Analysis
• Fulfillment Status
• Customer Status
• Order Cycle Time
• BOM Analysis
PROJECTS
• Project Funding and
Budget
• Product Cost
• Project Revenue
• Project Billing
• Project Profitability
HUMAN
RESOURCES
• Employee
Productivity
• Compensation
• Talent Management
• Recruiting Analysis
• Learning Analysis
• Workforce Profile
• Time & Labor
MANUFACTURING
• Plan to Produce
• Work Orders
• Inventory and WIP
• Quality
• Resource Usage
• Bill of Material
• Costing
• Kanban
ENTERPRISE
ASSET
MANAGEMENT
• Maintenance History
• Maintenance Costing
• Asset Genealogy
• Breakdown &
Preventive
• Quality
• Inventory
STUDENT
INFORMATION
ANALYTICS
• Admissions and
Recruiting
• Student Records
• Student Financials

Deeper than Dashboards
• Business Analytics
Warehouse
• Over 100 star
schemas
• Designed for analysis
and reporting
• Over 9,000 metrics
• Additional pre-
defined
calculations
• Based on best
practices
• Pre-mapped
integration
• Fusion, EBS,
PSFT, SEBL ,
JDE, SAP, IBM
• Role-based
Security
• Over 500 Dashboards
and Pages
• Over 3,000 reports
• Across Lines of
Business
 Pre-Built Analytic
Warehouse
 Best Practice
Metrics
 Certified App
Integration
 Role Based
Dashboards

ERP
Analytics
Strategy
Management
Financial Close &
Reporting
Planning &
Forecasting
Profitability
Management
CRM
Analytics
Industry
Analytics
BI Server
Common Enterprise Information Model
Essbase
Dimension
Management
Predictive
Analytics
Interactive
Dashboards
Reporting &
Publishing
Query &
Analysis
Detect
& Alert
Office
Integration
Search Embedded MobileScorecards
Data
Mgmt
BIFoundation
Analytic
Applications
Servers/
Storage
Database Data Integration Content Management
Exalytics In-Memory
Engineered System
Storage & Tape
Exadata Engineered
System
Virtualization
Built on Oracle BI Foundation

Faster Time to Value

Powering Intelligent
Business Processes

Optimize Business Processes

Plan
Maintenance
Issue
Materials
Enterprise Asset Management
Analytic Needs
Release Planned
Orders
Release Date
Schedule
Maintenance
Complete
Work Order
Close
Work Orders
Consume
Labor &
Equipment
How many
preventive and
breakdown
maintenance to
be scheduled?
Which Assets
are due for
maintenance,
in planning
timeframe?
What is the
cycle time
from work
order release
to actual start?
What is the
variance in
material usage?
What is the % of
variance in Labor
and Equipment
Usage?
How much
maintenance
cost incurred?
What is the mean
time to repair?Asset Maintenance
What is the
failure history of
the resources?

Most Intelligent Business Process
Embedded BI Analytic
4 Who do I need to
reach?
1 What happened?
2 Why did it
happened?
3 How do I take
action?

 Analyze massive amounts of data
in seconds
 Scale to many thousands of users
 Drive business transformation in
real-time
Answer the ‘Next’ Question

Powering Intelligent Business Processes
 Add insight layer over existing IT
assets
 Make BI Applications part of an ERP
upgrade
 Get Fusion ready
Oracle BI Apps Implementation Strategy
Oracle EBS
Financials
Siebel CRM
Siebel
PSFT JDE
Oracle EBS
Fusion OtherOracle BI
Applications
Warehouse
ERP
ANALYTICS

ERP System Upgrade with BI Apps
Benefits – IT
Eliminate data silos and deliver a centralized, but flexible
reporting platform
• Reduce the load in the ERP system
• Decrease ongoing IT support requirements
Maintain a consistent view of your business during the
upgrade process
Prepare for Oracle Fusion Applications

ERP System Upgrade with BI Apps
Benefits – Business Users
Enable business users to operate from one version of the
truth
Provide self-service, business friendly high performing
analytic environment
Enable cross-module analytical reporting, combining
Financial data with HR, Supply Chain with CRM

Summary - Oracle BI Applications
In Action
65+
Analytic Applications
97%
ROI with a 20 Months Payback
Period*
 Broadest Range of Best
Practice Analytics
 Backed by Market Proven
Results
4,000+
Customers
 Low Total Cost of Ownership
Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.
*Composite Organization Three-Year Risk-Adjusted ROI

Summary - Oracle BI Applications
Validated Benefits*
5%
Lower Procurement Costs
15%
Reduction
 Lower Procurement Spend  Accounts Payable Savings
$1M+
Per Year
 Lower Inventory Working
Capital
* Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.

Some Updates on BI
Application

Latest Innovations
New Analytic
Apps
Deeper Insights
Faster & Easier Data Access
Oracle Student Information
Analytics
• Admission and Recruiting
• Student Records
• Student Financials
Cross-functional analysis
capabilities with
• Financial, HR, Procurement and
Spend, and other BI Apps

Latest Innovations
New Analytic
Apps
Deeper Insights
Oracle BI Foundation 11.1.1.7
Features
• Performance Tiles
• Waterfall & Stacked Bar
• Freeze-Header Tables
• Updated Styles
• Precision Layouts
• Improved Printing
• Full Featured Excel Interaction

Latest Innovations
New Analytic
Apps
Deeper Insights
Significant content expansion
• HR Analytics
• Financial Analytics
• Procurement and Spend Analytics
• Project Analytics
• CRM Analytics
• Supply Chain and Order
Management
• Manufacturing Analytics

Latest Innovations
New Analytic
Apps
Deeper Insights
Re-architected solution
leveraging Oracle Data Integrator
New TCO tools
• Data Lineage
• Configuration Manager
• Functional Setup Manager
Near real-time analytics with
GoldenGate

HR Decisions Using Big Data
and Analytics

 Google’s “People Analytics”
approach has resulted in Google
producing amazing workforce
productivity results
Big Data in the Workplace
 On average, each employee
generates nearly $1 million in
revenue
53,000+ Employees Each Employee
Generates $1,000,000 in
Revenue
 And $200,000 in profit each
year
$200,000 in Profit

Putting Big Data to Work
Google’s People Analytics Approach
Google’s PiLab Google’s Forward-
looking People
Management
 Drive Better Business
Outcomes
 Experiment and Innovate  Improve Operations
Google’s Analytic-Driven
HCM

 Top benefits, as
seen by HR
managers
– Improving employee
retention
– Understanding the
effectiveness of HR
– Identifying top talent
Big Data for HR
Areas of Greatest Benefits
No benefits Moderate Very high
Degree Of Potential Benefits Big Data Could Generate— TATA Consultancy
3.85
3.5
3.42
3.38
3.38
3.35
3.31
3.27
3.23
3.08
0 1 2 3 4 5
Improve employee retention
Indentifying Effectiveness of recruiting…
Determining employees to promote…
Gauging employee moral/engagement
Determining optimal job candidates
Determining the most valuable…
Indentifying internal mentors
Finding information
Finding Employees with the right…
Indentifying potential recruits

 Greatest Big Data
Challenges for HR
– Where to start
– Extracting insight from
structured and unstructured
data
– What data to use
Big Data for HR
Challenges
No benefits Moderate Very high
Greatest Challenges to Getting Value from Big Data -— TATA Consultancy
3.31
3.27
3.23
3.23
3.15
3.15
3.12
3.08
3.04
3
0 1 2 3 4 5
Understanding where to focus
Managing structured and unstructured data
Keeping the data secure
Determining what data to use
Building high levels of trust
Getting BUs to share information
Finding the optimal way to organize Big…
Getting top management approval
Determining which Big Data tech to use
Other

HR Analytics and Big Data
Maturity Model
What
Happened?
What’s
Happening?
Why is it
Happening?
What will
Happen?
 Operational and
Compliance Reporting
 Cross Process and
Functional Analytics
 Root cause Analysis
 Workforce Sentiment
 Best Practice
Analytics
Reactive Proactive
 Predict, Model, &
Implement

Oracle Fusion
Workforce
Predictions
Oracle HR Analytics
Oracle Endeca
Analytics and Big Data Solutions for HR
Data sources Analytic Capabilities Access Anywhere
Our Approach
What’s
Happening?
What will
Happen?
Why is it
Happening?
What Happened?
#BigDataAtWork

3 Ways HR can use Analytics and Big Data
 Improve HR
Effectiveness
 Harness the Power of
Workforce Sentiment
 Power Forward
Looking Workforce
Management

Improve HR Effectiveness
Optimize Acquire Develop Pay Comply
 What is the
current staffing
level?
 Is the current
staffing level
meeting that of
the forecast?
 What is the
recruiting pipeline
to meet the
workforce plan?
 How best to
recruit the talents
in demand?
 What is the
recruiting pipeline
to meet the
workforce plan?
 How best to
recruit the talents
in demand?
 Are we paying
people
competitively?
 Where best to
spend the
compensation
budget?
 Do we have a
diverse
workforce?
 Are we in
compliance with
government
regulation?
HR Business Processes
Key Questions

Optimize Acquire Develop Pay Comply
 Workforce
Deployment
Analytics
 HR Performance
Analytics
 Recruitment
Analytics
 Leverage info on
Social Media and
3rd party sites
 Learning
Management
Analytics
 Analyze
performance
reviews, surveys,
etc
 Payroll Analytics
 Compensation
Analytics
 Operation Analytics
HR Business Processes
Analytic Capabilities

Oracle HR Analytics
Drill to Detail
Gain
Insights
Take
Action
Proactively Manage
At-Risk Top Performers
Why are people leaving?
Is voluntary turnover
increasing?
Ensure human capital
leveraged properly
Is turnover within
manageable limits?
Which groups are
Affected?
Business
Objectives/
Issues

Employees
“.. would like my
compensation to be in
line with industry
standards..”
Managers
“.. mentioned lack of
training as a key reason
he is not satisfied with
his current role.”
Customers The Public
“.. is the best account
manager we have ever
worked with. Excellent
customer focus..”
“I hear they are a fantastic
place to work with great
benefits..”
Harness the Power of Workforce Sentiment
Dialogues Contain Untapped Insights

Oracle Endeca
“Employee
Retention has
Declined”
“Acquisition of
Top Talent
Increases”
Monitor & Track
“.. would like my
compensation to be in
line with industry
standards..”
“.. mentioned lack of
training as a key reason he is
not satisfied with his current
role.”
“.. is the best account
manager we have ever
worked with. Excellent
customer focus..”
“I hear they are a
fantastic place to
work with great
benefits..”
Understand Why Take Action
Retrain Managers
Promote Top
Performers

Access individual
review comments with
associated manager
and sentiment
Free-form navigation by
any attributes
associated with the
data in the system
Tag clouds containing
key themes and topics
across 000’s of review
comments
Summarize employee
sentiment and other
workforce metrics
See distribution of
employee sentiment
and filter
Combine complex
search criteria with
structured filters to
explore data
Oracle Endeca

Better Together: Oracle HR Analytics & Endeca
Content Management Systems
Employee Resumes
Engagement Surveys
Unstructured Comments
Joe is ready to take the
next step but mentioned
lack of adequate training
as a key reason he is not
100% confident…
“.. after having worked in
Colorado as a Senior
Manager for.…”
“I would love to work for
that company. I hear they
have very flexible working
hours and value family..”
Social Media
Public Comments and Sentiment
Human Resources ERP
HR Event Notes & Justification
“Dave was flagged for
promotion prior to
acquisition. He is a top
performer and a key
contributor…”
HR Analytics
Employee HR Events
Metrics: Headcount, Turnover,
Compensation
Dimensions: Event Type, Employee,
Supervisor, Organization, Date
Employee HR Events
EmployeeID SupervisorID Date EventType BaseComp Bonus OverTime
12324 506 12/3 Promotion $140K $30K $20/HR
12325 507 12/4 Termination $90K $15K $30/HR
Oracle Endeca Information Discovery
“How can we retain our
top performers?”

Power Forward Looking Workforce Management
Oracle Fusion Workforce Predictions
Predict Plan Implement
 Indentify potential
problems and the
reasoning behind them
 Determine the best
course of action through
what-if modeling
 Execute the chosen best
course of action

Predict
Identify potential
problems like a team of
high performers with a
possibility of significant
attrition
Drill into details to see
what is causing the risk

Model and Plan
Visually move
resources…let’s see
what it will take to
retain Julie
And create “what if”
changes to determine
best course of action to
reduce the risk

Implement
Create an Action
Plan—Let’s promote
Julie!
Or email to someone
for discussion…
Or print and review
again later.
You can take
immediate action in the
HCM system…

The Oracle Difference
 Based on Best
Practices
 Extreme
Performance
 Insight-to-Action
 Ready for Immediate
Consumption on
Mobile Devices
 Structured and
Unstructured
 Cross Process
and Functional

Questions

THECOMPLETE
BUSINESSANALYTICS
SOLUTION

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