1. The central image is of a young man (Calvin Harris) and he
is an iconic symbol as he is a DJ/performer/singer. It is a
close up shot and there is a reflection in his sunglasses of
Cd decks which reflects his image and how Mixmag are
trying to get their image across which is music partying
clubs and summer! This then instantly draws the target
audience age of 18-24 years into the magazine from just
looking at central image. The mise en scene is very
important on this front cover as the sunglasses are a
connotation for summer and partying and the ideology of
the reflection in his sunglasses suggest thats all he
see’s/does.
The masthead is very bright and bold which indicates
youthfulness and blends in very well with the rest of the
coverlines. The masthead reflects the magazines theme
which is young bright bold and colourful. The font is very
individual and is easy to spot out due to the I in Mixmag
Main Coverline ‘”THEY THINK IM A BIT OF A WEIRDO “
Calvin Harris a crash course in dance superstardom is
also a pull quote and ironically will draw the reader in
because the quote has still left “they” unnamed . All the
coverlines are set out in the same structure; they are
pink then followed by a faded grey or black for contrast.
This is following the theme of the magazine.
Buzz words such as “free Carl Cox cd” & “win a
DJ set at global gathering” are highlighted as
some importance to both the reader and the
producer as it 1. boosts the image of Mixmag, and
also fulfils the consumers by getting a free cd and
then a opportunity to win a bigger prize. Skyline
Fonts are near the same style. The uses of pink
black and grey go nicely with the typography
and all coverlines plugs and puffs are set out
diagonally, this creates a very unique style and
fits in perfectly with the masthead and central
image.
There is loads of direct mode of address on this
front cover, which seems to suggest what kind of
relationship Mixmag has with its consumers. Or
perhaps the direct approach for mode of address is
needed for them to boost their image. They talk a
lot about partying summer drinking and how its
cheap. This can relate to a lot of young people who
are looking to go abroad and party in the sumemr
General information:
The genre of this magazine is dance music. I know
this from taking further research into “Mixmag”
magazines. Its first date of publication was 1st
february 1983 and it is still in production. MixMag is
owned by Development Hell Ltd and does have a
website. Contents- All the stories have the same
ideology as it is all talking about summer and this can
then tell us about the audience that they are party
people and are interested about clubbing and
holidays destinations for partying .

2. Central image: this is an image of a young woman laying
on a Lillo. Her bikini fits in with the colour scheme and sets
the mood for partying. The position of her body tells the
audience that she looks like a party goer and this is
emphasised by her wearing sunglasses . The ideology of
the central image being sold here is quite clear. Loves
partying and hot weather, this brings out a very lively and
young sort of lifestyle. Representation- the magazine
presents themselves as “the worlds biggest dance music
and clubbing magazine” and this reflects on the central
image.
Masthead: the masthead in contrast to the previous one are very similar due to the fact that
they both indicate youthfulness and are very bright and colour co ordinated.
Main Coverline: “ Cut price Ibiza! Drink cheap dance for
free eat only when essential” this is The main Coverline
due to its font size , colour and positioning of it on the
page. this is also a puff because it is boosting the
magazines image by using the words “cut price, Drink
cheap, dance for free! Eat only when essential! This
would appeal to the consumer due to the lifestyle it
projects.
Fonts: There are about 4-5 different types of font used on
this front cover. The colour co-ordination with the fonts
remain the same, the colour they chose reflects
youthfulness and it matches the colour of the bikini .
Other Coverlines: all the other coverlines
located on the right and bottom left hand side of
the front cover are there to drag the audience in
even more by saying things like “blag the guest
list, affordable beach wear, a week of madness
for £200” these are all in bright and bold colours
to suggest that they are of some importance and
that Ibiza is the place to be for a cheap and
cheerful holiday. Those coverlines are aimed
highly at people aged 18-26, people like
students who may not have heaps of cash.
Mixmag are emphasising the fact that their
magazine provides all their needs. Which then
leads into the uses and gratification theory.
General information: There
is no direct approach. It
seems that mixmag magazine
takes a different approach in
which to lure their audience
in. All the stories on the front
cover all have one thing in
common, it is all about
summer and partying. This
definitely suggests their
image and what their trying
to portray as a company.

3. Central image: This is a close up shot of a
man, most likely a DJ. I make this assumption
because within the central image, he is
wearing a retro T-shirt that has Vinyl cds on
it. The man on the front cover looks quite old
school and retro which also reflects the
magazines image and his image being
portrayed by the magazine. So its like a
double threat. As the concept of this
magazine seems quite old school and retro i
would say the audience age could differ from
late teens into middle aged people. Sort of
like a binary composition.
Fonts: Its all about the old school retro look
with this magazine. DJ-ing has been around
for years and it seems that DJ magazines
keeping to its roots. There are about 4-5
different types of fonts used on the front
cover and have no real typography or
positioning. This could suggest its chilled
approach on how they advertise to their
audience. There are 5 different colours used
for the fonts which also emphasises the fact
of their retro approach.
Masthead: The masthead is very unique as there are
none like it in that specific genre of music. The vinyl Cd
above the “J” of DJ makes it even more individual and it
emphasises genre. The masthead also reflects the man on
the central image and colour contrasts with his shirt.
Main Coverline: “ AEROPLANE FLYING SOLO” this
coverline doesn’t give of much information, im unsure if
that is their approach to advertising their magazine.
Loyal customers may already know what this
means, perhaps it is a artist that was in a group before.
But the size colour and font type suggests that it is the
most important story.
Skyline: the skyline says alot about “DJ magazines, it shows that
they are loyal to their customers by offering every single buyer a
free CD. This is a good form of advertisement as offering
anything that is free will always make more customers want to
buy the magazine.
General Information: The genre of this magazine is oldschool and
new school house music club music. It has a wide variety of music it
can put on the magazine. It was first published on the 31st of
Janruary 1991. DJ mag are owned by Thrust Company and they are
still in production. Their website is located in the “D” of DJ
“Djmag.com” there is no direct mode of address but there is some
indirect ones “TECH SPECIAL! TECH AWARDS 2010 All the gear you
need in your life.” this is shouting out to anyone who is a fan of
becoming a DJ or anyone that is interested in the technology used
for Djing.

4. Central Image: The central image
is of a DJ letting go of a dove. This
is a really good image in contrast
with the main Coverline “BORN
AGAIN” as the dove is a
connotation of a new start/peace
making. It is a close up low angle
shot of him releasing the
dove, weather or not its photo
shopped the thought is there. The
man on the front cover doesn’t
seem like a young iconic figure and
iIdon’t recognise him as a DJ , this
suggests that Djmag’s audience
age is marginally higher than a
magazine such as mixmag which
advertises more youthful things
such as Ibiza and cheap drinking.
Main Coverline: “BORN AGAIN” i think this Coverline is directed at the
central image and tells the readers that perhaps he was once famous
disappeared then came back again, maybe he has released new songs, (
which could connect very easily to the release of the dove) or even
still, come back from rehab.
Fonts: The fonts used on this front cover
are consistent. Sticking with the 3 colours
brings out a more relaxed front cover. The
use of yellow black and white is repetitive
but it works. The placement of the
coverlines due to the fonts brings out the
importance of some stories better than
others. The three coverlines under the
main one ( on the right hand side of the
page) all have **** by it suggesting that
they are all related to each other. The
flash at the bottom of the page is also
another image booster and the fact that
the “WIN” is in bigger bolder font will
always suggest its importance
Skyline: “Double Trouble free techno
album & Dubstep mix” this skyline clearly
emphasises the relationship Djmag's have
with their customers, by giving away not
one but two things this suggest that they
are loyal to their customers. This is a very
good way of advertising. I noticed that it is
in white which kind of fades into the
background. this could be to surprise the
consumer after reading all the other
coverlines.
Masthead: The masthead very much sticks
with the theme of front cover, the standard
red for the masthead but with a switch up on
the web address. This could be because the
coverlines are also in yellow. Which blends in
very nicely with the whole concept. It also
brings out the Flash at the bottom which also
stands out as there is only two bits of red on
the cover.
General information: There is
no direct mode of address on this
front cover and the low angle of
the shot could also suggest a
submissive positioning. With
contrast with the dove and his
hands open wide.

5. Masthead: this masthead is very unique for a Dubstep magazine because when
Dubstep first started it was promoted as FWD>> due to its global affect on the
music industry. It is very urban and looks young. This can then also suggest that
this magazine is aimed at a younger audience. I know this because Dubstep only
started becoming mainstream in 2004.
Central image: This central image is a
medium/close up shot and reflects
youthfulness, i can say this because there
are three young men standing next to each
other. The image has been edited a lot
which also creates an urban affect. <<RWD
is also a club venue and that itself reflects
their image as a magazine company. The
unique layout of colours and patterns make
it unique. The target audience for this
magazine seems to be people between the
ages of 16-24.
Main Coverline: “The summer of dub. Dubstep goes global”
this Coverline shows that this is the prime time for Dubstep.
It has just become mainstream and this will appeal to a wide
variety of people as this is a whole new genre of music.
Other Coverlines: There is a massive list of
direct mode of address underneath the word
“featuring:” this broad selection of artists that
is named on the bottom left hand side of the
page will appeal to a wide selection of the
audience as there are so many to chose from.
This shows that <<RWD have a wide selection
of things in their magazine .
There is also direct interaction on one of the
two coverlines. One being a flash asking you to
text your name and address to the number for
a freebie and the log on to buy free music
online. This wide variety of things to do will
keep the audience busy and can boost the
image of the magazine.
Fonts: The broad selection of fonts
used on the front page emphasises
their youthful approach to music and
is very summery and new school
retro style. There are about 6-7
different types fonts and 4 different
colours, their approach on variety
isn’t short.
General Information: The magazine is
urban hip hop grime and dubstep based
and was first published on the 1st of
september 2001 and is owned by
Creative media LTD. It is still in
publication but sales have dropped
down a lot.

6. Main Coverline/Article The pull quote Underneath the Title gives a clear short and informative piece of writing that ends with a rhetorical
question, this makes the reader want to carry on reading due to the fact that the man is still anonymous. The Drop capital implicates where
the article starts and the theme of Yellow and black goes nicely. The title and the central image also suggests that the lemon is of great
importance. There seems to be three sections of the article and this is shown by the yellow strips and the bold text that indicates a slight
change in topic.
Central image: The central image is only spread out on to
one page which suggests its equal amount of importance
to the article itself. The lemon is being used as a prop to
hide this mysterious mans face. The fact that his face is
covered up by a lemon gives a weird aura to what might
be going on in the article., especially due to the fact that
the camera is focused on the lemon.
Fonts: There are 3-4 different types of fonts
used on this double page spread and they all
fit in with each other. The small body copy
underneath the header is in a different font
type and is bigger. This could mean that the
magazine wants this to be read first as a
introduction into the article.

7. Central image/Graphic features: The central image for the big 3 is stated as No.1. this is obvious because the size of the image states that this is the top
party location. The other two graphic features connect with the central image but of less importance. For each image there is a little piece of writing that
could be a pull quote or anchorage that is directed at the readers to give them further knowledge of what these top 3 locations are all about. The main
image shows two women dancing, one of them is smiling which is a connotation for happiness. Picture number 2 shows a man dancing with alcohol, this is
symbolises rebellious and no authority which boosts the image and brings the reader in more. Could also be relatable to the readers.
Fonts: There are a good amount of different styles of
fonts, different sizes to emphasise different things. The
first thing to catch your eyes is “the big 3” then in
chronological order downwards. Good use of colour co-
ordination with the pink yellow and black. Obviously
No.1 “party Masion” has the biggest image and the
biggest font to represent its dominance on the double
page spread. The retro approach seems to work well for
this double page spread and the
Headers/coverlines: The style of layout on the header “ THE BIG 3” is very unique to
Mixmag and goes with their theme. Under each smaller header there is a Coverline to boost
the graphic features and informs the reader more about the location and night life it brings.
There is also a small body copy for each 3 informing the reader “need to know” sort of
things. However the article are too small for me to read so in contrast with that the articles
could be smaller in detail and get straight to the point.

8. Central image/Graphic features: to start of, the image of a live performance is clear here
and the artists name are on both images. The central image is of magnetic man, i can say
this because the image is bigger than Deadmau5. These are two mainstream iconic artists
and the images themselves are promoting both the artist, and the magazine Mixmag.
There are also one other graphic features on each page which slants the story to pull the
reader in even more. Short snappy information that can fill the reader up with knowledge
Main Coverlines/body copy/general information: A by line underneath the artists name is promoting
the image. These are also pull quotes. “they never saw the cube coming” Deadmau5 flying wedge of
power. This will instantly draw the attention of the reader to the bigger article, simply because the
cube is unexplained. A similar by-line on the opposite side of the double page spread that says
“dubstep’s holy trinity are here to blow your mind, and maybe your eardrums too” too anyone that is a
Dubstep fan, that quote there will gain the attention of any reader. there are also two body copies, one
on each side of the page stating when the two artists next performances are and when! This is very
informative because if the reader missed any of these performances, they now know where to look .
Fonts: There are 4-5 different types of fonts on
the double page spread, all of which explore
different higher status and meaning. Obviously
the artists names have to be the biggest font size
as that is what the article is about. This is a visual
image booster and they use of black background
on yellow font brings out the second most
important body copy.

9. Main Coverline/Header:“PLACE OF WORSHIP” this
Coverline tells it all. In contrast with all the pictures
which are self explanatory to anyone that is a party
animal. This promotes mixmag magazines image and the
Q CLUB venue tremendously. Anything that can be called
a place of worship is definitely worth visiting. Especially to
party goer.
Main Image/Graphic features: As you can probably tell, the images are the highlight of this
article, they express how this is the place of worship, the different types of shots for example the
bug eye lense on the top left adds the dramatic effect of how big the venue is and how many people
are there. The blured image at the bottom left suggests that the photographer is also having a good
time, i can say this because in every other graphic feature, people are dancing and smiling. The two
smallest graphic features contrast with the header to make it look more presentable and appealing
to the reader.
Body copy: “legendary Birmingham venue Q club has closed its doors
for the last time, we were there for the last ever service in the UK’s
church of techno” What stands out for me with a huger significance is
that they have referred it to the church of techno which implies its
greatness and sums up the atmosphere . A great quote “ we were
there for the last ever service in the UK’s church of techno. This would
appeal to any reader who loves partying as it emphasises their point
in the images and in the header.
Fonts: There are only 3 types of fonts on this
double page spread which leads me onto
thinking that its all about the images rather
than the content or style of font to lure the
reader in.

10. Coverline: The coverline is big and broad, this
suggests that it holds a big importance. The
highlighted name of the artists stands out nicely.
Different areas of the article have different font
intensities to reflect different importance, around
and in the article
Central image: This image is of a man that appears to be jumping. The
image could represent freedom and stress free, or the beginning of
something new. The black and white contrasted image shows the boldness of
the double page spread. It fits in very well with the theme. As there are no
vibrant colours it sets the mood as quite tranquil . Also the graphic feature is
used to keep the reader interested in the article so that they don’t loose
interest.Fonts: The use of drop capital adds nice
affect to the double page spread and the
consistent theme of black and white fits
in well with the central image.
Highlighting the artists name in pink
shows his relevance in the article as the
most important thing.
Pull quote: The pull quote “ IN SIO PAULO WE WERE ASKED TO HAND OVER OUR
WATCHES AT GUNPOINT” this is very dramatic so therefore will bring the reader
into the article.

11. Main image/graphic features: The Central image doesn’t
give much information away at all so it gives the reader a
teaser, just a picture of a man drinking beer. Its like
psychological profiling, if your that type of person, then the
reader would flick to page 66. there are two other graphic
features that have a small slanting story which doesnt give
much for the reader to go on, but as they are featured as the
main coverlines they’re probably worth reading about. They
are also all fitted in perfectly so that they are easy on they
eyes.
Fonts: Mixmag have their own style of fonts as it appears. Very retro and unique. The black on
yellow goes nicely for the “contents” bit. And it can also blend in with the graphic feature on
the bottom right. With the yellow background. Again they have stuck to their pink against
white canvas, some fonts bigger than others. This can suggest the importance of the Coverline
and also the texture of the fonts can also bring that effect. This also reflects the age audience
for the magazine as the fonts are retro and out there. This will have a positive outcome on the
reader
Coverlines: The structure of the coverlines seem to be set out in an orderly way, the title for
each Coverline is bolder than the Coverline itself, this is just to summarise it so that the reader
can have a better understanding of what they are about to read.

12. Central image/graphic features: For
Djmag's there approach on their contents
page is slightly different, although there
near enough on the same genre of music.
Their audience age range is a lot higher
than that of Mixmag. The images are a lot
more abstract but more mature so this
could appeal to a young and older
generation of readers. The graphic feature
on the bottom right sticks out mainly
because its not in the format of any of the
other images. This is used to promote their
technology and their image as a Dj
magazine.
Fonts: The use of abstract retro colours brings out different coverlines and
makes them more appealing to read. They haven't really stuck to any colour
shceme which makes their approach unique. There are about 5-6 different fonts
and about 3 different sizes. The biggest size represents the highest importance
in the contents page. The faded Grey used for one section of the page adds to
affect. As does the “contents” header.
Coverlines: There are 5 Main coverlines on this page, all highlighted in
different colours. They are all vibrant colours which helps set the mood of
what the coverlines may be. The structure of all the coverlines are the same.
Like i said bigger bolder fonts indicate higher important stories. And the titles
are very easy to read and it isn’t boring.

13. Central Image/Graphic features: The central image is the biggest
image and this shows the most importance to the contents page.
It shows a close up of a young man who is looking directly at the
camera. This could then suggest that he is some form of
icon, especially to the women audience. The image could then
promote itself by getting more female attention therefore more
readers. The graphic features together make the width of the
central image which makes the page look professional and
presentable
Fonts: Mixmag will always stick to their retro outlook with their
fonts. It works and the white on black canvas brings out the images
and makes it look more youthful. The italic fonts create a smart and
well structured look for the contents page. And isn’t too in your face
with the amount of fonts and font sizes.
Coverlines: The coverlines all share the same amount of importance but
one stands out more than any other. And thats the bottom one. The title
“ Dont stay in” is shouting out to the readers saying look what we have to
offer, come out and enjoy what were doing.