Wild Cat is an energy drink brand that has expanded to over 16 countries since 2010. The document discusses Wild Cat's mission to deliver an outstanding product and service with a focus on customer satisfaction. It provides details on Wild Cat's branding, marketing strategies, distribution network, social media presence, and goals for continued global expansion.

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contents
company
as a distributor
product detail
branding
logistic
events/partners
marketing
Merchandise
timeline
global expansion
the syrup
social
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We take this opportunity to join you all in extending a warm welcome to our valued
distributors, business partners and individuals who have shown interest in our brand
and its global expansion. Since our introduction in 2010 being a relatively new brand, Wild Cat has
continued to innovate the ever expanding energy drinks sector and is proudly available in over
600 stockists within 16 countries worldwide.
We are driven by a desire to ensure customers purchase our product in preference to
other energy drinks on the market, primarily focusing on keeping our customers and
consumers satisfied at all times. With a mission to deliver an outstanding product and
service with an everlasting sense of improvement.
We commit to work fairly with our customers and business partners enhancing a
cooperation which will help both parties to grow and establish a market share in
years to come.
In order to create brand awareness we are continuously learning, improving our
marketing strategy and expanding our distribution network through intensifying our
research and developing our regional portfolio. While our roots are fairly fertile we
have already changed our style of working by aligning Wild Cat to the leading brands in the
energy drinks industry.
As promised, we have continued to enhance Wild Cat and this year we have
completed the process of launching our ingredient as Suitable for Vegetarians.
With this addition we are proud and confident to say that no energy drinks product
comes close in terms of functionality, quality and branding. Our prime motivation is toproduce a
drink that enhances performance through improved concentration and
self confidence.
Keeping all in mind we look forward to your support and cooperation, and wish the
industry a great and prosperous future.

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In the past 4 years alone we have
met and even exceeded our own
expectations! We have developed an
innovative foundational framework upon
which most of our logistics are based.
We have a highly creative team
including professional technicians
and designers with the experience to
promote Wild Cat internationally.
Based upon our powerful and functional
team our brand support includes
necessary features such as:
Responsive design support, creating
adverts according to individual regions.
Customised website, activation, design
and handover.
Social media support, design, activation
Facebook, Twitter, Instagram.
Health / Commerce / ISO approvals.
All worldwide deliveries via leading
shipping lines... and much much more!
our head offices are
located in leicester, the
heart of england.
We work in the nations leading
environmental city within sights of
beautiful forestry and fields.
From here our innovation and technical
expertise bond to produce leading
distributional channels, and it is here
where we provide the highly-effective
technical support and exceptional
customer satisfaction our clients have
grown accustomed to.
company

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Wild Cat continuously seeks to provide
a positive distributional experience. To
that extent, we have decided this year
not to charge for shipping costs.
In every country we supply we
provide regional website and social
media campaigns that we initiate
and handover to help ensure positive
marketing impression and awareness.
We even go a step further and provide
merchandise to give away, what we call
QuickStart penetration package. With
these, you can truly get an immediate
kickstart to brand awareness within
your region.
As a member of the Wild Cat family of
customers, you can be sure that our
team will treat any support desk calls
quickly and effectively. We place great
importance on the technical side of our
business, but we are not just
back-room techies!
we are proud to be
a first - rate client
service organisation!
As a distributor, you’re entitled to our
first-rate customer support either
through our email support forum or the
help-desk.
All Wild Cat Distributors are kept
informed on the latest events, trends
and announcements relating to Wild Cat
Innovations, through our ongoing twitter
sites, news feeds and press releases,
published on the website.
If you haven’t yet taken up distribution
of our brand experience, don’t delay! We are
ready for you and your region too!
as a distributor

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the highest quality
composition of
ingredients has been
formulated to deliver
a powerful energy boost
and increased levels
of concentration.

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WILD CAT INFLUENCE
• Improved memory and
psychophysical capacity
• Better concentration
• Easier metabolism
• Reduced tiredness
• Sound state of mind
product details
• Carbonated water
• Ammonia caramel
• Inositol
• Caffeine
• Taurine (chemically synthesised)
• Niacin
• Aroma, citric acid, sodium citrate
(acidity regulators)
• Riboflavin (colouring)
• B6, B12 (vitamins)
• Pantothenic acid
• Sugar
INGREDIENTS

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Our refreshing smooth taste, eloquently
designed can and growing demand
for Wild Cat is spear-heading our
brand recognition in the market place,
positioning Wild Cat as the energy drink
of the next decade.
Most energy drink brands have been
designed with colours such as red/
blue/silver making the brand very masculine.
branding

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The use of Red, Black and Silver allows
the opportunity for differentiation:
the red side of the
spectrum is an obvious
choice for “active” or
“dangerous” metaphors.
Black focuses on the sleekness and
modesty levels of human nature.
Whereas, the Silver side brings loyalty
and sparkle to ones mind.
Be it at college, at work, during leisure
or in sports, at a certain age we tend to
operate at a fast paced lifestyle, hence
living in the kingdom of the “concrete
jungle”.
Our aim of combining such a unique
colour scheme including enhanced
branding, it’s superior taste and
stunning looks, brings a sense of
dominance and pride to ones lifestyle.
Whether placed on a shelf or held in
your hands, creating a must have feeling
regardless of the gender, age or race.

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logistics
Our efficient distribution system and
advanced logistics solutions has
enabled us to gain customers trust,
network & partnership. By working
alongside renowned product & logistical
company’s, collectively with our
distributors has transformed an ever
increasing establishment to our brand.
Our packaging service during container
loading consists of a technical hand
balling team placing each and every
case one by one. This vacuum packing
system prevents any damages or
breakage during shipping / transit time.

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events / partners
In the beginning of 2011, we began a media and
marketing campaign to enable us to build the
brand awareness and established a stepping
stone to
brand loyalty.
Providing over 75,000 cans for events and
marketing, Wild Cat was the perfect mix!
PARTNERS
SK Impex Digital - Marketing Gujarat, India
P.H.U Nord Warsaw, Poland -
European Operations
Kings of Past Toronto, Canada -
American Dominance
UK Trade And Investment
Daewoo International Ltd
Wild Cat Energy Drink India PVT Ltd
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marketing
Our marketing department is
responsible for steering the
value growth of our brand, which
ultimately drives our product and
distributors value.
Being unique in the marketplace
calls for brand passion, commercial
acumen, strategic thinking and the
ability to build powerful relationships
with our customers, internal
distributors and agency partners.
Our Marketing Team offers great
opportunities, from customer
expertise in the energy drinks sector,
building key partnerships to brand
management where we develop
our strategies and administrate the
execution of our marketing plans.
This team is always at the heart
of the brand marketing operation,
understanding the changing needs
of our shoppers, customers and
consumers. Working closely it
develops our category strategies
which influence everything from
brand management to sales.
Pricing and promotions are a key
lever of our marketing strategies.
Our aim is to support the Brand
and Customer Management teams
to develop and implement pricing
strategies that deliver value and
growth. We also provide the
expertise when setting base prices
for new and existing customers and
work closely on insight analysis
when planning promotions.
Our aim is all about ensuring Wild
Cat is not only able to perform in
the market now, but also succeed in
the future. Innovation comprises of
three main objectives from concept
through to launch:

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A) Our Product Management Team
investigates emergent technologies
in packaging, ingredients and
processing in order to shape the
customers demand.
B) The Product Communications
Team brings together the nutrition,
sensory and regulatory expertise
within the business.
C) Our Brands Management Team
aims to drive brand strategy,
ensuring maximum brand equity
to consumers and value to
our distributors.
Working closely with our marketing
colleagues, our brand distributors
and agency partners ... the team
manages the process with our
external marketing agencies to
create compelling solutions /
material, deliver high quality events
and communication tools that inspire
our consumers and shoppers to
buy our brand more often. Assuring
the best possible return on our
marketing investment.
To evaluate our Marketing is all
about bringing the Wild Cat brand
to life through the right campaign,
experiences and activities that
connect with the right distribution
channels at the right time and in the
right place which generates good
value for both our brand equity and
consumer rate of sales.

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Merchandise
POS POSTERS
PROMO POSTERS A4 1000-PACK ART # 022 £350
PROMO POSTERS A4 1000-PACK ART # 023 £350
PROMO POSTERS A4 1000-PACK ART # 024 £350
PROMO POSTERS A4 1000-PACK ART # 025 £350
PROMO POSTERS A4 5000-PACK [AS] ART # 026 £1,600
Promotional Products are one of the most effective methods of
marketing a brand. Wild Cat carry a selection of promotional
products that are cost effective and will have your customers
asking for more! Here is a selection of promotional merchandise
that Wild Cat offer. If there is something else that you would like
then get in touch, we would love to hear from you...!

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LIGHTERS
PROMO LIGHTERS 500-PACK ART # 010 £225
PROMO LIGHTERS 2000-PACK ART # 011 £850
PROMO LIGHTERS 5000-PACK ART # 012 £2,100
CAPS
PROMO CAPS 250-PACK ART # 001 £1,375
PROMO CAPS 500-PACK ART # 002 £2,600
PROMO CAPS 1000-PACK ART # 003 £5,000
9 CAN HOLDER
PROMO HOLDERS 500-PACK ART # 019 £625
PROMO HOLDERS 2000-PACK ART # 020 £2,450
PROMO HOLDERS 3000-PACK ART # 021 £3,600
LANYARDS
PROMO LANYARDS 500- PACK ART # 013 £225
PROMO LANYARDS 2000-PACK ART # 014 £850
PROMO LANYARDS 5000-PACK ART # 015 £2,100

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timeline
2011 2012
Brand distribution
Poland
United Kingdom
Afghanistan
Completed Trademark
process in supplying
regions
Consumption -
400,000 cans
Brand distribution
Srilanka
Mozambique
South Sudan
Ukraine, Uganda
Completed Trademark
process in supplying
regions
Consumption - 1.1m cans

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2013 2014
Brand distribution
Gujarat India, Maldives,
Tanzania, Sweden,
Canada, Malawi,
Greece, Nigeria,
Uganda, Guinea
Consumption - 3.3m cans
Projected Brand
distribution
Ghana, Ecuador, Sierra
Leone, Maharashtra
- India, Spain, Saudi
Arabia, UAE, Ireland,
Namibia, United States,
South Africa, Denmark,
Portugal
Consumption - 8.5m cans
300%
growth
rate

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energy drinks remain
the most dynamic
segment within the
soft drinks industry,
consumption surging by
14% in 2011 to 4.8 billion
litres, increasing the
consumption levels over
1.5 billion litres since 2007.
The average growth over the past five
years has been recorded 10% per
year increase according to the latest
reports from leading food and drinks
consultancy firms.
Although the global consumption of
energy drinks has been on a steady
rise, the category performance has
varied between regions in Latin America
and Australia. As of 2011, the top ten
countries that consume energy drinks
are the United States of America,
Vietnam, China, the United Kingdom,
Thailand, Mexico, Australia, Germany,
Poland and Saudi Arabia.
Wild cat Energy Drink has performed
a growth rate of 300% year on year,
expanding its operations globally by
penetrating into new markets. As
the network begins we are proud to
announce that WildCat is actively
present in 2 of the top 10 Countries
that consume energy drinks worldwide.
global expansion

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wildcat is one of the
first branded energy
drinks to introduce
the syrup form

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This year Wild Cat has not only created
the formula which is suitable for
Vegetarians but also launches its own
Syrup form at the IFE. The perfect blend
captures the classic Colour, Taste and
Fragrance comparing us to leading
brands on the market.
We have found that continuous
innovations and taste sampling has
maintained customers preference to the
Wild Cat flavour and brand loyalty.
We guarantee the advantage over
global competition, continuous growth
and gains in volume as the bombshot
business continues to shift from
traditional Jaeger bombs to Vodka
bombs and more!
Our syrup has been carefully blended
to pair with a huge variety of flavored
vodkas, rums, and liquors- either
individually or in combination.
Our blend is the most beneficial for both
the distributor and retailer. Less space,
less weight, less storage and handling
for both, means maximising profits while
staying ahead of the competition.
Without the need for large warehousing
or heavy trucks, it makes the perfect
addition for bars and nightclub related
service providers.
Not forgetting Wild Cat is one of the
first branded energy drinks to introduce
the syrup form, whilst complementing
the 250ml cans without sacrificing our
quality procedures.
syrup

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We understand Social media channels
are a good way of increasing our
company’s awareness and goodwill.
Lead generation is also another avenue
for marketing, it serves a very important
part of our company’s success - using
such campaigns helps the results of our
brand’s performance.
Social media channels also make it
easier and more flexible for us to engage
with our consumers. This is Wild Cat’s
top priority since consumer engagement
is a crucial part of our branding and of
course increases recognition.
Social media channels are also
responsible for generating increasing
volumes of traffic to our website, making
it easier for us to obtain relevant and
quality data that is always needed.
We launched the Wild Cat brand into
the world of social media with the aim
of bringing alive the fact that Wild Cat
Energy Drink has the perfect mix on
the global market. We use social media
channels such as Facebook, Twitter,
YouTube, Instagram, WebBlog in all the
regions that we deliver to and work with
agency partners to expose the Wild Cat
message to millions worldwide.
social media

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facebook.com/wildcatenergydrinksuk
@wildcat_energy
wildcatenergydrinks
youtube.com/wildcatenergydrinks

30. Wild Cat Energy Drink Ltd
26 High View Close, Vantage Park
Leicester, Leicestershire
LE4 9LJ, United Kingdom
Phone: +44 (0) 0116 276 5167
Email: info@wildcatenergydrinks.com
Web: www.wildcatenergydrinks.com
WILD CAT BROCHURE 2014
COPYRIGHT WILD CAT ENERGY DRINK LTD