THE RISE OF CSR IN MICE
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As the rise of corporate social responsibility (CSR) is increasing amongst companies, so too is the rise of CSR in the MICE industry. From corporate gifts to teambuilding to green venues, more and more companies are looking for MICE suppliers that can cater to their corporate values and the justification of MICE spend. Sarah Randall will discuss some of these trends that are emerging and suppliers who are meeting this demand. More importantly, she will address the benefits this provides to the supply chain and wider community and in Asia.
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THE RISE OF CSR IN MICE
- 1. CSR and MICE Buffalo Events Sarah Griffin
- 2. 2 Local Life tours • Connect travellers with local cultures through amazing and unique travel experience • Create jobs and support local economies. • To be Southeast Asia’s leading integrated travel management company • Discover Your Asia Our Vision
- 3. 3 Destinations Buffalo Tours is able to provide you services across 11 destinations in Asia: Thailand China Vietnam Japan Indonesia Cambodia Singapore Malaysia Hong Kong Myanmar Laos
- 4. 4 Buffalo Tours at a glance Our People 500 office staff 250 Drivers 750 Tour Guides Our Languages
- 5. 5 Our Story Tran Trong Kien - Founder & Chairman Empower local communities and support local economies
- 7. Community Partners • Om Goi – Thailand • Chan Sar Village – Cambodia • Seung River – Laos • Vinh Long – Vietnam • Mai Chau – Vietnam
- 8. 8 What does Success look like? Transparency and reporting Win-Win-Win Inspiration
- 9. 9 Actions speak louder than words Transparency and reporting Win-Win-Win Inspiration Create a company culture where your passion is the core of your culture and strategy • Responsible travel champions and hand books • Internal responsible travel audit • Travel life certification • Strong animal tourism policy • Guide Training School • Internships with local NGOs • Creating leisure and MICE products with social enterprise supply chain
- 10. Community Partners • Om Goi – Thailand • Chan Sar Village – Cambodia • Seung River – Laos • Vinh Long – Vietnam • Mai Chau – Vietnam Social Enterprise and NGO partners • Friends International • Crossroads • KOTO • PHARE • Mai Chau – Vietnam • SNV • Hope for Hunger Food bank
- 11. 11 How do we combine Events & CSR? • Social Programmes • Team building • Incorporate Social enterprise in supply chain • Incorporate charity challenges and community build projects • Create a meaningful purpose • Incentives (using responsible product lines and experiences) • Supply chain (Corporate gifts, restaurants, Caterers, • Responsible travel culture
- 12. 12 DO’s • Know your audience • Make it easy for participants • Be transparent (on suppliers and where the benefits/ challenges will occur) • Reporting and communication > to ensure there are measurable benefits • Revisit your supply chain • Choose a short list of causes/ suppliers and foster those relationships The Do and Don’ts of CSR DON’T’s • Try to capitalise on a trend • Look at money as the only resource, and donations as the only resort • Make it look like a PR exercise • Jump in without a plan (product, strategy, budgets, operations, purchasing) • Over- promise (act within your realm of capability)
- 13. Questions?