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More than a quarter of Australian
businesses now use social media to
recruit new staff
Two-thirds say social media should be
part of their recruitment strategy
(Stafford, 2012)
I Loves the ‘Diff. (2009). Telescope [Image]. Retrieved from http://farm3.staticflickr.com/2649/4107789914_b9af76e741_o.jpg
60%35%
24%
1% others
Social media used by Australian
businesses for recruitment
(Stafford, 2012)
(Brassfield, 2012)
Neustadt-Geflüster. (2010). Commuters [Image]. Retrieved from http://bilder.anton-launer.de/2010-11-17-U-Bahn.jpg
To find candidates
who might not
otherwise apply
86%
Why do employers use social media for recruitment?
(Brassfield, 2012)
Chaci’s Memories. (2012). Baby in sink [Image].
Retrieved from http://3.bp.blogspot.com/-7OFc9TChNfw/T6PPcg3JmVI/AAAAAAAACwc/PSHSNJwNezo/s1600/face.jpg
To save cost
67%
Why do employers use social media for recruitment?
(Brassfield, 2012)
O’Blog. (2012). Maddie [Image]. Retrieved from
http://25.media.tumblr.com/tumblr_m53u97IqDf1r9164to1_1280.png
To target a specific
set of skills
52%
Why do employers use social media for recruitment?
Animals and birds pictures. (2012). Snail [Image]. Retrieved from http://www.animalpictures123.org/wp-content/uploads/2012/05/Magnifient-Snail.jpg
Taleea’s Marketing Solutions. (2012). Icons [Image]. Retrieved from http://www.taleeapaz.com/wp-content/uploads/2010/07/social-media-icons.jpg
Google study into recent promotions
(Saha, 2012)
Focus on Industrial Designers
Car Design Blog. (2009). Sketches [Image]. Retrieved from http://cardesignblog.files.wordpress.com/2008/07/product-design-sketches.jpg
Case Study
Daniel wants to be involved in
humanitarian design work in Nepal
MRAC. (2012). Young farmer [Image]. Retrieved from http://www.mrac.ca/sites/default/files/young_man_in_canola_field.jpg
Tim Huges Photography. (2012). Nepal [Image]. Retrieved from http://www.timhughes.com.au/data/photos/95_1nepal08_7599_edit.jpg
Gavin Gough Photography. (2012). Nepalese girl [Image]. Retrieved from http://www.gavingough.com/wp-content/uploads//2012/04/110703-gg-homepage-6.jpg
Social Entrepreneurialship Forum. (2010). Car parts incubator [Image]. Retrieved from http://www.seforum.sg/wp-content/uploads/2010/10/infant_isolette_2.jpg
Daniel’s Career Strategy
Build online networks
Chad Luckie. (2012). LinkedIn Profile [Image]. Retrieved from http://chadluckie.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-17-at-1.48.04-PM.png
Daniel’s Career Strategy
Join like-minded communities
http://www.design21sdn.com/
Daniel’s Career Strategy
Showcase and promote creations
www.coroflot.com
Daniel’s Career Strategy
Showcase and promote creations
www.3dvia.com
Daniel’s Career Strategy
Showcase and promote creations
www.core77.com
inhabitat.com
Daniel’s Career Strategy
Showcase and promote creations
vimeo.com
Daniel’s Career Strategy
Showcase and promote creations
(GraemeAnthonyCVIV, 2010)
video
Daniel’s Career Strategy
http://utilitarianthings.tumblr.com/
Find your voice
Daniel’s Career Strategy
Participate in competitions+collaborations
(Core77, 2012)
2012 Core77
Social Impact
Award
Winner (Pro)
Eliodomestico - Gabriele Diamanti
Daniel’s Career Strategy
www.openideo.com
Participate in competitions+collaborations
Personal Branding
The Sartorialist. (2011). On the Street [Image]. Retrieved from http://media-cache-lt0.pinterest.com/upload/217298750740734466_cqTPONqa_c.jpg
find your niche
and passion
be authentic
be consistent
be professional,
think quality
Exhibition-ISM. (2012). Totems [Image]. Retrieved from http://25.media.tumblr.com/tumblr_mabgr2FHyu1qe31lco3_1280.jpg
Conclusion
Social media platforms enable
enhanced networking,
self-promotion, learning
and job-seeking
Select a manageable number
of platforms
Optimum mix depends on your
specific career plan
Manage your personal brand
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Benson, V., Filippaios, F., & Morgan, S. (2010). Online Social Networks. International Journal of e-Business Management, 4(1), 20-33.
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Career Development for Industrial Designers - Shelley Perry & Wesley Tan

  • 1.
  • 2. More than a quarter of Australian businesses now use social media to recruit new staff Two-thirds say social media should be part of their recruitment strategy (Stafford, 2012) I Loves the ‘Diff. (2009). Telescope [Image]. Retrieved from http://farm3.staticflickr.com/2649/4107789914_b9af76e741_o.jpg
  • 3. 60%35% 24% 1% others Social media used by Australian businesses for recruitment (Stafford, 2012)
  • 4. (Brassfield, 2012) Neustadt-Geflüster. (2010). Commuters [Image]. Retrieved from http://bilder.anton-launer.de/2010-11-17-U-Bahn.jpg To find candidates who might not otherwise apply 86% Why do employers use social media for recruitment?
  • 5. (Brassfield, 2012) Chaci’s Memories. (2012). Baby in sink [Image]. Retrieved from http://3.bp.blogspot.com/-7OFc9TChNfw/T6PPcg3JmVI/AAAAAAAACwc/PSHSNJwNezo/s1600/face.jpg To save cost 67% Why do employers use social media for recruitment?
  • 6. (Brassfield, 2012) O’Blog. (2012). Maddie [Image]. Retrieved from http://25.media.tumblr.com/tumblr_m53u97IqDf1r9164to1_1280.png To target a specific set of skills 52% Why do employers use social media for recruitment?
  • 7. Animals and birds pictures. (2012). Snail [Image]. Retrieved from http://www.animalpictures123.org/wp-content/uploads/2012/05/Magnifient-Snail.jpg Taleea’s Marketing Solutions. (2012). Icons [Image]. Retrieved from http://www.taleeapaz.com/wp-content/uploads/2010/07/social-media-icons.jpg Google study into recent promotions (Saha, 2012)
  • 8. Focus on Industrial Designers Car Design Blog. (2009). Sketches [Image]. Retrieved from http://cardesignblog.files.wordpress.com/2008/07/product-design-sketches.jpg
  • 9. Case Study Daniel wants to be involved in humanitarian design work in Nepal MRAC. (2012). Young farmer [Image]. Retrieved from http://www.mrac.ca/sites/default/files/young_man_in_canola_field.jpg Tim Huges Photography. (2012). Nepal [Image]. Retrieved from http://www.timhughes.com.au/data/photos/95_1nepal08_7599_edit.jpg Gavin Gough Photography. (2012). Nepalese girl [Image]. Retrieved from http://www.gavingough.com/wp-content/uploads//2012/04/110703-gg-homepage-6.jpg Social Entrepreneurialship Forum. (2010). Car parts incubator [Image]. Retrieved from http://www.seforum.sg/wp-content/uploads/2010/10/infant_isolette_2.jpg
  • 10. Daniel’s Career Strategy Build online networks Chad Luckie. (2012). LinkedIn Profile [Image]. Retrieved from http://chadluckie.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-17-at-1.48.04-PM.png
  • 11. Daniel’s Career Strategy Join like-minded communities http://www.design21sdn.com/
  • 12. Daniel’s Career Strategy Showcase and promote creations www.coroflot.com
  • 13. Daniel’s Career Strategy Showcase and promote creations www.3dvia.com
  • 14. Daniel’s Career Strategy Showcase and promote creations www.core77.com inhabitat.com
  • 15. Daniel’s Career Strategy Showcase and promote creations vimeo.com
  • 16. Daniel’s Career Strategy Showcase and promote creations (GraemeAnthonyCVIV, 2010)
  • 17. video
  • 19. Daniel’s Career Strategy Participate in competitions+collaborations (Core77, 2012) 2012 Core77 Social Impact Award Winner (Pro) Eliodomestico - Gabriele Diamanti
  • 21. Personal Branding The Sartorialist. (2011). On the Street [Image]. Retrieved from http://media-cache-lt0.pinterest.com/upload/217298750740734466_cqTPONqa_c.jpg find your niche and passion be authentic be consistent be professional, think quality
  • 22. Exhibition-ISM. (2012). Totems [Image]. Retrieved from http://25.media.tumblr.com/tumblr_mabgr2FHyu1qe31lco3_1280.jpg Conclusion Social media platforms enable enhanced networking, self-promotion, learning and job-seeking Select a manageable number of platforms Optimum mix depends on your specific career plan Manage your personal brand
  • 23. Bibliography Azevedo, M. (2012). Going Social: Digital Age Ushers New Era Of Recruiting. Retrieved from http://newsroom.cisco.com/feature/996343/Going-Social-Digital-Age-Ushers-New-Era-Of-Recruiting Benson, V., Filippaios, F., & Morgan, S. (2010). Online Social Networks. International Journal of e-Business Management, 4(1), 20-33. Best, K. (2010). The Fundamentals of Design Management. Switzerland : AVA Publishing. Brassfield, M. (2012). The stats on social media recruiting. Retrieved from http://blogs.payscale.com/salary_report_kris_cowan/2012/04/social-media-recruiting-infographic.html Bryan, A. (2012). Job seekers think like a search engine. Retrieved from http://www.smh.com.au/executive-style/management/job- seekers-think-like-a-search-engine-20120801-23faf.html Byron, R. (2012). A Recruiters’ Perspective: Job Boards and Career Websites. Retrieved from http://mashable.com/2012/01/08/recruiters-perspective-job-boards-career-websites/ CareerTipster. (2012). A Beginner’s Guide to Social Media for the Job Seeker. Retrieved from http://careertipster.com/careerdev/a- beginners-guide-to-social-media-for-the-job-seeker/ Carter, S. (2012, June 15). CEO Study shows Social is Important at the very top. [Web log post]. Retrieved from http://socialbusinesssandy.com/2012/06/15/ceo-study-shows-social-is-important-at-the-very-top-socbiz-ibmsocialbiz/ Carter, S. (2012, June 21). Social Retail Storefront – Take a look at the Future! [Web log post]. Retrieved from http://socialbusinesssandy.com/2012/06/21/social-retail-storefront-take-a-look-at-the-future-socbiz-ibmsocialbiz-sbs/ Carter, S. (2012, July 12). CEOs open their eyes to social. [Web log post]. Retrieved from http://socialbusinesssandy.com/2012/07/12/ceos-open-their-eyes-to-social-true-or-false-ibmsocialbiz-ibm-socbiz-ls12/ Cooper, R. (2001). Winning at new products. Massachusetts : Perseus Publishing. Core77. (2012). Social Impact Professional Award. Retrieved from http://www.core77designawards.com/2012/recipients/eliodomestico/ Curtis, A. (2011). A brief history of social media. Retrieved from http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html Dent, G, Gardner, J and Range, J. (2012). Social science. Business Review Weekly Jun14-20 pp18-21.
  • 24. Design Institute of Australia. (2012). Design and related awards. Retrieved from http://www.dia.org.au/index.cfm?id=189 Dishman, L. (2010). 10 ways to build your personal brand. Retrieved from http://www.businessinsider.com/10-ways-to-build-your- personal-brand-2010-4?op=1 Elmer, V. (2011). The Perils of Self-Promotion. Fortune, 164(8), 35-38. Farrington, J. (2012). Networking – What is the point?. Retrieved from http://socialmediatoday.com/jonathanfarrington/707716/networking-what-point Felissimo. (2011). Japan earthquake and tsunami relief. Retrieved from http://www.felissimo.co.jp/global/allumonde/ Fisher, L. (2011). 6 wickedly creative job applications for the digital age. Retrieved from http://thenextweb.com/socialmedia/2011/06/30/6-wickedly-creative-job-applications-for-the-digital-age/ Gerstner, L. (2011). Use Social Media to Retool Your Career. Kiplinger's Personal Finance, 65(7), 58-60. Gettler, L. (2012). Career building with social media. Retrieved from http://blog.aimvic.com.au/2012/06/20/leon-gettler-career- building-with-social-media/ GraemeAnthonyCVIV. (2010, 24 Aug) Graeme Anthony CVIV – Intro. Retrieved from (http://www.youtube.com/watch?v=9EzNll1U2N8&feature=player_embedded Gregory, A. (2009). 20 Social Networking Sites for Business Professionals. Retrieved from http://www.sitepoint.com/social-networking- sites-for-business/ IDEO. (2010). OpenIDEO for IDEO. Retrieved from http://www.ideo.com/work/openideo/ IDEO. (2011). In-home sanitation solutons for WSUP and Unilever. Retrieved from http://www.ideo.com/work/in-home-sanitation- solutions/ IDEO. (2012). Careers FAQ. Retrieved from http://www.ideo.com/careers/faq Jarvis, J. (2009). What would Google do. New York : Collins Business. Jensen, R. (2012). 9 free portfolio sites for industrial designers. Retrieved from http://robjensendesign.com/2010/03/9-free-online- portfolio-sites-for-industrial-designers/ Jobs, P. (2012). Is BranchOut Ready for Prime Time - My 30-Day Review Says No. Retrieved from http://stafficonsstaffing.com/2011/08/is-branchout-ready-for-prime-time-my-30-day-review-says-no/
  • 25. Kalman, F. (2012). Social Media: Learning's New Ecosystem. Chief Learning Officer, 11(8), 42-45. Kristi. (2011). WordPress vs. Tumblr – A Simple Overview. Retrieved from http://freshid.com/2011/12/wordpress-vs-tumblr-a-simple- overview/ Lammle, R. (2012). The pros and cons of 4 personal branding sites. Retrieved from http://mashable.com/2012/06/15/personal- branding-websites/ Levanduski, M. (2012). Which social media networks are better for B2B and B2C? Retrieved from http://performinsider.com/2012/08/which-social-media-networks-are-better-for-b2b-and-b2c/ Maria. (2011). 9 companies doing LinkedIn right. Retrieved from http://www.singlegrain.com/blog/9-companies-doing-linkedin-right/ McCrea, P. (2011). Reflections on Academic Blogging as a Vehicle for Professional Development. Proceedings of the European Conference on e-Learning, 997-999. McHugh, M. (2012). Why Branchout is not a LinkedIn killer. Retrieved from http://www.digitaltrends.com/mobile/why-branchout-is- not-a-linkedin-killer/ PureVision. (2012). LinkedIn meets mobile, announces TextIn. Retrieved from http://linkedinheavyweight.com/linkedin-meets-mobile- announces-textin/ Randstad. (2011). Social media – a recruitment revolution? Retrieved from http://www.randstad.com.au/documents/whitepapers/socialmedia_thoughtpiece.pdf Saha, M. (2012). Five ways social media can help you get a promotion. Retrieved from http://www.techrepublic.com/blog/cio- insights/five-ways-social-media-can-help-you-get-a-promotion/39748910 Schawbel, D. (2009). Top 10 social sites for finding a job. Retrieved from http://mashable.com/2009/02/24/top-10-social-sites-for- finding-a-job/ Schawbel, D. (2011). How to build a social business. Retrieved from http://www.forbes.com/sites/danschawbel/2011/10/13/how-to- build-a-social-business/ Schultz, B. (2012). Development and commercialisation of rechargeable wooden LED lamps. Journal of Humanitarian Engineering, Vol 1, Issue 1 May2012, pp21-25. Sensis. (2011). Social media report – what Australian people and businesses are doing with social media. Retrieved from http://about.sensis.com.au/ignitionsuite/uploads/docs/sensis%20social%20media%20report.pdf
  • 26. Social Media Academy. (2009). Career development social media strategy. Retrieved from http://www.slideshare.net/SocialMediaAcademy/knowledge-career-series-career-development-with-social-media Social Media Strategy for Small B2B service company? (2012). Retrieved from http://www.linkedin.com/answers/marketing- sales/advertising-promotion/internet-marketing/MAR_ADP_INM/1035273-127831925 Stafford, P. (2012). One quarter of Australian businesses use social media to recruit new staff. Retrieved from http://www.smartcompany.com.au/information-technology/048572-one-quarter-of-australian-businesses-use-social-media-to-recruit- new-staff-survey-reveals.html Starks, R. (2012). A Beginner’s Guide to Social Media for the Job Seeker. Retrieved from http://careertipster.com/careerdev/a- beginners-guide-to-social-media-for-the-job-seeker/ Stranack, K. (2012). The Connected Librarian: Using Social Media for "Do It Yourself" Professional Development. Partnership: The Canadian Journal of Library & Information Practice & Research, 7(1), 1-5. Sung, D. (2009). Vimeo vs YouTube - which is the better video service? Retrieved from http://www.pocket-lint.com/news/29508/vimeo- vs-youtube-internet-video Ullman, E. (2012). The Social Media Network. Community College Journal, 82(3), 24-28. Ulrich, K and Eppinger, S. (2000). Product Design and Development. New York : McGraw Hill. Vaughan, P. (2011). 11 reasons your LinkedIn company page sucks. Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/28976/11-Reasons-Your-LinkedIn-Company-Page-Sucks.aspx Vaughan, P. (2012). 13 companies using LinkedIn company page features the right way. Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/31889/13-Brands-Using-LinkedIn-Company-Page-Features-the-Right-Way.aspx Wilding, R. (2011). Social Media Sites, Strategies & Tools for Non-Profits. Retrieved from http://www.socialtechnologyreview.com/articles/social-media-sites-strategies-tools-non-profits