Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Not sure how to get more out of your social media marketing? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve.
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The Impact Of Social Media Marketing On Automotive SEO
1. The Impact Of Social Media Marketing
On Automotive SEO
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2. I think everyone can agree, at this point, that social media activity has a
serious and measurable impact on search engine results.
Search engines may use this social network information differently but no
one can deny that it is having a significant effect on automotive SEO.
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3. Let’s start with Facebook shares, all the way back in July 2011
Rand Fishkin did a study which found that there was a high degree of
correlation between Facebook likes and higher search engine rankings.
What he wrote says it better than I ever could “Pages that earn
tweets + Facebook shares also correlate well with earning links, and send
direct traffic on their own – ignoring these services at this point seems
foolish.”
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4. I’m going to switch over and talk about Bing for a moment.
I know they’re not the popular topic but they are still gaining market share
and could be somewhat relevant soon with the new advertising push and
improvements to their product.
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5. Bing pulls directly from social sharing results to determine ranking on
their SERPs.
Bing calls this process “collective IQ” which sounds a little too dystopian
sic-fi for my liking, but what it means is that things that are popular on
Facebook in general, not just among your friends, will rank more
prominently. So the better your reach on Facebook specifically the better
Bing will rank you.
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6. • Social signals that search engines follow don’t always lead to a
permanent result.
• This isn’t all bad though, what you can do is use social media to promote
a landing page for a limited time promotion and receive a huge boost of
traffic and exposure as well as an SEO boost while the promotion runs.
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7. Social review sites like Yelp and Google Places tend to fall through the
cracks when it comes to talking about Social, but those sites are social
network, they are quite large and can have major impacts on your
business.
• The major benefit to getting positive reviews on sites like this is better
local search ranking.
• It is important to get positive reviews from authoritative or influential
individuals.
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8. • SEO is all about achieving organic rankings that will last long term and
drive relevant traffic to your site.
• Social media sharing is now another way to accomplish this goal other
than link building and content creation.
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9. Why wouldn’t you jump all over this opportunity to drive more traffic,
rank better in search, and at the same time increase brand awareness
and brand loyalty. Social media is a no-brainer.
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10. • Not sure how to get more out of your social media marketing?
• Would you love to use your social media to augment your SEO but you
just can’t seem to get the engagement you need?
Contact Wikimotive for a free evaluation of your social media strategy
and advice on how you can improve.
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11. Contact Timothy Martell
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About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.