Google Analytics vs Omniture SiteCatalyst vs In-ouse Webanalytics at iMetrics
1. Google Analytics
vs
Adobe/Omniture SiteCatalyst
vs
In-house Web analytics system
Roman Zykov, Head of analytics at Wikimart.ru
11.11.2011
2. Content
⢠Background
⢠General comparison
⢠Wikimartâs system overview
⢠Online advertising analysis
⢠Product analysis
⢠Direct profit of web analytics data (data feeds)
⢠Implementation and support
⢠Conclusion
3. Background
2004 â 2009 Head of analytics at Ozon.ru
2010 - âŚ. Head of analytics at Wikimart.ru
⢠Business intelligence
⢠Web analytics
⢠Data science
4. General comparison*
Field GA SiteCatalyst & Inhouse
Discover
Commerce metrics 1 4 5
Campaign management 2 5 3
Excel integration 2 4 5
Product analytics 2 5 4
Ad-hoc analytics 2 4 5
Data export 1 3 5
Data import 0 2 5
* For large e-commerce sites
14. Data export & feeds
Google Analytics:
⢠Google data API (aggregated)
⢠Non-native excel client (excellentanlytics.com)
Omniture SiteCatalyst:
⢠Recommendation engine
⢠Automated FTP export (semi-aggregated)
⢠Native Excel client
In-house webanalytics:
⢠XML feeds
⢠Recommendation engine (Hadoop)
⢠OLAP (Excel) & Web client
15. Implementation & Support
Google Analytics:
⢠ga_debug.js
⢠Outsource consultant
⢠Non-flexible user access
Omniture SiteCatalyst:
⢠24x7 support (phone, chat, e-mail)
⢠Account manager
⢠Business consulting group
⢠Excellent debugging tools
⢠Flexible user access
Inhouse webanalytics:
⢠JS debugging tool
⢠Data access to raw data
⢠Flexible user access
17. Best choice
Google Analytics:
⢠The 1st web-analytics system on site
⢠Debugging data for other counters
Omniture SiteCatalyst (& Discover):
⢠Deep product analysis
⢠Manage more than 100 000 marketing campaigns
In-house webanalytics:
⢠Deep product analysis
⢠Data feeds
⢠Integration with offline data
18. Thank you
E-mail: rzykov@gmail.com
Blog: KPIs.ru
http://www.webmetric.org/start_download.php