1. New Facebook Timeline For Brand Pages
“How to Use Facebook to Retaining
New Customers at a Fraction of the
Cost of Traditional Advertising”
by Matt Astifan
4. Part 1: Reach More People,
The Secret Sauce To Facebook Visibility
Part 2: Facebook Landing Pages
How To Generate Leads On Facebook
Part 3: Facebook Ads
How To Get Fans And Leads With Ads
6. What is Facebook EdgeRank?
Affinity:
Relationship between people and pages
Weight:
Amount of comments, likes, links, tags, ect
Time Decay:
How long ago the post was created
7. Weight: Affinity:
• Comments • Engagement on each others
posts
• Likes
• Public/private messages to
• Photo/videos/location tags
each other
• Mobile photos/videos
• Photo/video/location tags &
• Photos/videos mentions together
• @Mentions • Mutual friends, fan pages &
• Questions groups
• Events • Mutual activities & interests
• Links • Events attended together
• Phone calls to each other
45. 1. Page Like Story
Friend’s Photo & Name
The photo and link take you to
this friends profile Page Name Full name of
Page is preserved (up to 70
characters)
Page Image Thumbnail
50px wide, 50px high (same as
thumbnail managed by Page; Like Clicking on it
aspect ration is preserved). makes you a fan of
Takes you to page. the page.
46. 2. Page Post Story
Page Name & Photo Page Post Takes you
Takes you to Page. to the permalink for the
News Feed story
Comments & Likes
Takes you to the permalink
for the News Feed story, Share Allows you to share the
where you can comment Page post on your profile or
and/or like story as well send as a message to a friend
47. 3. Page Post Like Story
Friend’s Name & Photo Page Name Takes
The photo and link take you you to the Page.
to this friends profile
Comments & Likes
Takes you to the permalink
for the News Feed story,
where you can comment Page Post Takes you
and/or like story as well to the permalink for the
News Feed story
48. Optimize Ads:
5 Pictures - 5 Interest - 5 Descriptions
The ad on the left targets woman The ad on the right targets men
• ages 30-55 • ages 30-55
• Married • Single
• Interested in Internet marketing • Interested in business
51. 57 clicks / 34.2%
Conversion Rate
= $1.07 per fan
52.
53. June 18th and 19th, 2012
@ The Prestige Hotel
"How Social Media-Savvy Restaurant Owners are
Acquiring & Retaining New Customers at a Fraction of
the Cost of Traditional Advertising"
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Social Media
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Register Here
54. "How Social Media-Savvy Restaurant
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Traditional Advertising"
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55. Sign up for Social Media Workshop
today and as a bonus you get...
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$500 Value
First Month Social Marketing Strategy:
$500 Value
