A presentation about the upcycle or the circular economy, what are the opportunities offered by this new paradygm ?

1. The
opportunities
of the circular
economy
What’stheCircularEconomy/EllenMacArthurFondation

2. Why do we change the way
we design things?

3. In the world,
we used an
Eiffel tower
of metal
every
3 minutes.
Source : P. Bihouix & B. de Quillebon, Quel avenir pour les métaux ? Éditions Sciences Paris 2013.

4. An Olympic pool of cement is used
every 15 seconds.
Source : PC Alcin & S. Mindness, Écostructures en béton, Comment diminuer l’emprunte carbone des bâtiments ? Eyrolles Paris 2013.

5. If we continue the same way, no beach in the world will have
any sand in less than 20 years.

6. Less than 5 years left to save corals

7. In France, 345 millions tons of waste are produced each year,
come from building industry+ 70%

8. We must change our ways
of thinking and designing

9. Do you know the
« green economy » ?

10. always more
expensive

11. always more
expensive
depends on
subsidies

12. it tries to lower the negative impacts

13. to pollule less

14. to use less resources

15. but does not compensate
the rebounce effect
Less consuming car Lower oil cost Bigger travels

16. or the western way of life
Apple Store, Shangaï

17. or the generated waste…

18. This economy is linear
EXTRACT
MAKE
PUT TOGETHER
PIECES PUT TOGETHER
PRODUCTS
SELL
&
DELIVER
RAW MATERIALS
USE
HOUSEHOLD
WASTE
INDUSTRIAL
WASTE

19. and does not integrate the limited
resources on our planet

20. Let’s stop doing
less bad…
Photo:OleUkena

21. …by doing good.

22. « The view that negative impacts are
an inevitable consequence of
development has blinded us to the
obvious.
We could design development to
increase the size, health and resilience
of natural systems, while improving
human health and life quality.»

23. Waste
does not
exist in
nature

24. nature reuse each nutrient

25. Why don’t we do the same?

26. by adopting a circular economy
EXTRACT
RAW MATERIALS
USE
MAKE
SELL
&
DELIVER
REUSE
REPAIR
REMAKE
PRODUCT
RECYCLING
PUT TOGETHER
PIECES
PUT TOGETHER
PRODUCTS

27. where there is
no more waste
only materials or nutrients
Photo:OleUkenaArnaudMaurer/Wood’n’theGang

28. where innovation is truly smart
Viability
( b u s i n e s s )
Circularity
( e n v i r o n m e n t )
Smart
Des ign
Feasibility
( t e c h n o l o g i e s )
Desirability
( h u m a n )

29. where we apply life principles

30. where we apply life principles

31. where we apply life principles

32. « Picking up and reclaiming the scrap
left over after production
is a public service,
but planning so there will be no scrap
is a higher public service. »

33. HenryFord
Great Today and Greater Future, 1926

34. Like revenues and costs,
impacts are defined at the design stage.

35. The circular economy offers a
great opportunity window.
Photo:TreamussurDeviantArt

36. economic
creation of
shared value
new
business models
The circular economy opportunities

37. economic
creation of
shared value
new
business models
environnemental
ressource
optimisation
no more waste
The circular economy opportunities

38. economic
creation of
shared value
new
business models
social
new activities
new jobs
environnemental
ressource
optimisation
no more waste
The circular economy opportunities

39. Available on
circulab.eu
Download the board

40. Let’s activate
the circular
economy
Brieuc Saffré
brieuc@wiithaa.com