Web3.0: The Wave That Follows Social
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Web3.0: The Wave That Follows Social - by Dave Wieneke and Scott Brinker at Podcamp Boston, 2010.
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Web3.0: The Wave That Follows Social
- 1. Web 3.0: The Wave That Follows Social Dave Wieneke@usefularts Scott Brinker@chiefmartec September 25, 2010#pcb5
- 2. Media Doesn’t Die – It Reconfigures. Printing Radio Billboards Recorded Music Handbills Webpages Usenet FTP Walled Gardens
- 3. Change is constant- Hericlitus 535 – 475 BC
- 6. Change happens in unexpected transformative bursts.- Thomas KuhnThe Structure of Scientific Revolutions 1962
- 7. 2007: Web3.0 is a Mess Display, Data, and Distribution Factors…
- 8. 2008: Modernista! Lets the Net Replace Its Brand Homepage…
- 9. 2008: Desktop, Browser and Web Apps Start to Converge…
- 10. 2009: What is Twitter? Is Twitter a Website?
- 11. 2010: Search by Social “Likes”
- 12. The Content & Data Model of the Online World is Changing Info / Transaction Connect w/ Others Do Things Credit: Miko Coffey
- 13. Wired Magazine
- 16. This Will Change Disribution.Percentage of Traffic to Top 10 Sites 100% 75% 50% 25% 2001 2006 2010 Source: Compete data presented in Wired Aug 2010
- 17. Platforms for Audience & Marketers Web 3.0 Utilities<identity, payment, analytics, interface> Integration<standards matter> Centralization<the end of anarchy?> Subscription Purpose
- 27. “data recovery”
- 28. “data retention”
- 29. “backup window”
- 31. “data storage”
- 34. Three Buckets of Pageless Distribution Web Pages We Control. Web Sites We Don’t Control (Social Networks) Applications we might not see clearly at all.
- 35. How Does This Change Marketing? How will this change the tempo of marketing? How will this change the skill set of marketing? How will this change the organization of marketing? How will this change the value network of marketing, agencies, and outside providers? What remains the same about marketing?
- 36. The data marketing ecosystem Marketing Data Marketing
- 37. Thanks! Dave Wieneke@usefularts Scott Brinker@chiefmartec This Presentation is Posted atwww.usefularts.us
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- Okay, here’s what we want to talk about