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SOCIAL MEDIA & ROTARY OPPORTUNITIES

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This document discusses how Rotary clubs can use social media to promote membership, events, and fundraising. It provides statistics on the growth of social media and examples of how other organizations have benefitted. Specific social media platforms like Facebook, Twitter, YouTube, and LinkedIn are mentioned. The document also shares data on Rotary International's existing social media presence and provides tips for how individual clubs can create pages and share content to engage existing members and reach new audiences.

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SOCIAL MEDIA & ROTARY
SOCIAL MEDIA Facebook Twitter LinkedIn
http://vimeo.com/1083838 Social Media in Plain English
Why should Rotary use Social Media? ,[object Object]
Promoting Events
Fundraising
Public Relations,[object Object]
Numbers of Note Years to reach 50 million users: ,[object Object]
TV – 13 years
Internet – 4 years
iPod – 3 yearsThe fastest growing segment on Facebook is 55-65 year-old females. More than 1.5 million pieces of content are shared on facebook every day. 1 out of 8 couples married in the U.S. in 2008 met via social media. 80% of companies are using LinkedIn as their primary tool to find employees.
More Numbers of Note 78% of consumers trust peer recommendations, only 14% trust advertisements. 70% of 18-34 year-olds have watched TV on the Web; only 33% have ever viewed a show on PVR. 35% of book sales on Amazon are for the Kindle (they did about $6 Billion in sales in 2009). iPod Application downloads hit 1 Billion in 9 months. Social Media has overtaken porn as the #1 activity on the Web.
But Does Social Media WORK? http://www.youtube.com/watch?v=ypmfs3z8esI

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SOCIAL MEDIA & ROTARY OPPORTUNITIES

Editor's Notes

  1. Talk somewhat in-depth about each social media tool. The picture is of Paul Harris.
  2. The new tech that allowed people to make their own ice cream are the social media tools we have today.The ice cream is the product we’re selling: ROTARY
  3. Apple sold $1-million iPads in ONE MONTH!More that 1.5 million books sold via iBook.
  4. Facebook: moderately active, one post every day or two. Tabs for Twitter, YouTube and Causes.Twitter: 1 or 2 tweets a day, links back to content on rotary.org.YouTube: Humanity in Motion and Rotary stories.LinkedIn: members are very active, many discussion always going on.
  5. RI had 52,660 fans 2 weeks ago.Twitter, 21,460Rotary has 1.2 millions members
  6. REMEMBER: Don’t talk about the how on this slide, that’s next.