1. The Most
Tech-Savvy
Banks
in Asia
2013

2. Meet the Leaders in Banking Technology
“The correlation
between the use of
innovative
technologies and
improving revenue
performance is clear.”
Retail banks in Asia have traditionally been a ‘bricks and mortar’
business. Physical branches prevailed and customers have
traditionally been accustomed to visiting these physical branches for
basic banking services such as deposits, withdrawals and loans. But
things are changing. The rapid pace of development and innovation
in retail banking technology are forcing many banks to rethink their
strategy. Some banks are leading the charge and are already realising
the potential of using technology to leapfrog ahead of the
competition. They started putting in efforts, early on, to offer
products and services through the help of cutting-edge technologies.
Those banks are reaping the benefits now.
The correlation between the use of innovative technologies and
improving revenue performance is clear. While physical branches still
exist, establishing an online presence is of paramount importance.
Providing services that are available online not only opens the
floodgate to a sea of opportunities, it also allows the bank to evolve
through time and adapt to the changing banking habits of consumers
in the Asian region.
In this special feature, we have listed the most tech-savvy banks in
Asia today and identified who are the leading players in the following
categories: Mobile Phone Banking Solution, Mobile Banking
Application, Data Analytics, Internet Banking, Risk Management
Technology, Social Media Engagement and Customer Relationship
Management.

3. #1
in Mobile Phone
Banking Solution
Visit Hana Bank Website
Hana Bank is well-known for being a
smart phone banking pioneer in South
Korea. Recently, it launched a new
digital wallet service called ‘Hana N
Wallet’ that offers functionalities such
as P2P money transfer and ATM
Withdrawal. How does it work? Simple.
John sends money to Peter through
Peter’s phone number. Peter then
receives an SMS and the money goes to
Peter’s ‘Hana N Wallet’. If Peter doesn’t
have ‘Hana N Wallet’ on his smart
phone, he can simply download it from
the URL included in the SMS. The
money can be withdrawn at any Hana
Bank ATM, without an ATM card. This
works by entering a six-digit number
provided by ‘Hana N Wallet’. This
innovation in service and convenience
has puts Hana Bank as one of the
leading providers of e-wallet service in
the world.

4. #1
in Mobile
Banking Application
Citi tablet, optimised for iPad, is the
most impressive tablet application
today as it allows consumers to manage
their accounts in a whole new way.
Using the latest technology to provide
rich displays, charts and data, it
provides an excellent platform for
people on the go to view their account
balances, check recent activity, make
bill payments, transfer funds or simply
read up on personal finance and money
management
matters.
It
also
incorporates social media @AskCiti
Twitter stream into the app for better
engagement with users.
Visit Citibank Website

5. #1
in Data
Analytics
Taiwan’s Cathay United Bank began
deployment of its enterprise data
warehouse system as early as 2001. As
such, the bank was able to have a single
view for risk management and applied
data mining for customer behaviour
analysis. Between 2010 and 2012, the
bank
redesigned
its
customer
relationship
management
(CRM)
system and built enterprise data
management
infrastructure.
In
addition, it endeavoured to build a
master data management system and
data governance standards, which
helped
enhance
its
industry
competitiveness.
Visit Cathay United Bank Website

6. #1
in Internet
Banking
Standard Chartered Bank (SCB)
recently introduced a state of the art
security tokens for internet banking.
SCB Singapore’s Pay-Any Card platform
features a unique security token, with
the bank being the first in the world to
provide customers with a security token
to be embedded into all card types
(credit, debit and ATM cards). Currently,
75% of Standard Chartered Bank’s
Singapore customers are enrolled for
online banking and usage of its online
bill payment service has doubled in
2012 compared to previous year.
Visit Standard Chartered Bank Website

7. #1
in Risk Management
Technology
Visit Maybank Website
With 10 million customers in Malaysia
alone, Maybank remains the number
one player in key retail products.
Maybank’s enhanced Retail Application
Scorecard Project across its major retail
products aided the bank in making the
best possible credit decision for each
customer based on their profile. In
creating these scorecards, extensive
research was conducted using available
information such as demographic,
application, CCRIS, account’s lifetime
information, recent 12 months’ billing
cycle information. It also used industry
best practices as the benchmark at
every stage of the development
process. As a result, the bank saw
improved robustness of the existing
application scorecard and a drastic
reduction of impairment ratio in its
retail products.

8. #1
in Social Media
Engagement
CIMB Malaysia clearly knows social
media. In recent years, the bank
developed a strategy that included an
entire re-branding exercise over social
media. Currently, CIMB Malaysia’s
Facebook page has more than a 1
million fans. In contrast, Lloyd’s in the
UK has 41k and Wells Fargo in the US
has 500k. Social media is evidently an
important component of the bank’s
marketing
and
customer
communication strategy. While others
see social media as a risk, CIMB
Malaysia obviously sees it as an
opportunity.
Visit CIMB Bank Website

9. #1
in Customer Relationship
Management
Visit OCBC Website
OCBC Bank, the fastest growing bank
in Singapore, recognised that customer
satisfaction and needs can be more
effectively met by providing truly fast
and easy processes for its customers.
Through the use of cutting edge
technologies, it started dedicating
significant
effort
towards
understanding customer behaviour and
requirements, which could help
strategic thinking and operational
planning. It set-up a bank-wide
customer experience centre, which
helped redesign every customer
touchpoint, introduced the youth brand
‘Frank’ and developed an easy personal
loan application process through the
bank’s ‘Cash in 3 Minutes’ initiative.
These slew of efforts helped improve
customer satisfaction as well as propel
the bank to pole position in the
consumer credit segment.

10. Learn how to implement the latest technology to
support innovative business strategies and improve
financial services in retail banking at
3-4 December 2013 | Singapore
To attend the conference, email enquiry@iqpc.com.sg or call +65 6722 9388
www.retailbankit.com