2. ReviewPro :
Founded in 2008
Idea that social media could be used to
drive revenue growth by increasing their
satisfaction
Thousands of hotel clients
70 countries
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3. As reviews drives revenues, the social
media has an impact on performance
(occupancy/demand, pricing power,
RevPAR), on purchase decision.
The User Generated Content (UGC) then
considered as the impact at point of
purchase is so the relationship between
QGI & revenue gains :
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4. 1. UGC sites’
visit/review
scores,
2. Impact of 1
ComScore
reviews at online
time of consumer
panel
purchase
decision, UGC’
3. Impact of IMPACT
online 2 3
reputation Transactio Matched
upon
performance
nal data data from
from major research and
performance. OTA reviewPro
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5. The revenue manager is the one responsible
for.
But he has to work in hand with other
department to generate “optimal revenue
management”.
Then its all about the synergy of 3 main areas :
“Demand creation” depending on marketing
function,
“Demand capture” part of sales domain,
“Demand management” on revenue
management.
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6. The new measurement to measure
quality scores to revenue performance is
the Quality Penetration Index (QPI).
QPI =
Hotel global review index
Competitor average global review index
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7. Because if ORM is well used, it permits:
to improve the visibility of the company/brand,
to get the customer perception about the
company/brand,
to highlight negative aspects of management
and then get solution,
to forecast the demand,
to find optimal rates (pricing strategy),
to maximize the revenue of any company.
All that elements, put so the ORM as an
important tool, the –future- key system for
revenue maximization.
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8. With the online communication tools,
management reputation starting to be
one of the main element for companies
strategy.
Get an eye on reviews is the way to
optimize as much the well going (in
general term : image, revenue…) of any
company.
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