Focusing on examples and best practices, we will explore some key ingredients in the creative, successful use of social media for recruiting and retaining the students you want. Hear how you can fuel the admission funnel with excellent social content.
Walk away with ideas on how to use social tools to attract new prospects, but also how you can use them to engage students from the top end of the admission funnel to enrollment. Learn how to share the right content at the right time.
39. Anne Ramsey
• First generation independent school family
• Two parents working
• Concerned about transportation
• Pain point in before and after-school care
!
Personas
49. • Completed within two, 1.5-hour sessions
• Segment captains (the kids) choreographed & planned
• Students posted to their social networks on their own
50.
51. • 56,000+ views on YouTube
• More than 17 pages of comments from alumni
• Record open house turnout
• Exceeded their enrollment goals by 30 new freshman, all
with higher accumulative test scores
69. courses on how to use twitter in the classroom
e-books
a list of the most relevant related posts
register for a webinar
how should we handledifferent screen sizes?
73. Landing pages
Landing pages are often linked to/from social media,
email campaigns or search engine marketing
campaigns in order to enhance the effectiveness of
the advertisements. The general goal of a landing
page is to convert site visitors into sales or leads.
Source: http://en.wikipedia.org/wiki/Landing_page
88. “It certainly worked,
as we had the
largest attendance
ever at Revisit Day.”
Liz Schmitt
Director of Admission
Miss Porter's School
89. Anatomy of the Perfect Private School Landing Page
http://bit.ly/private-school-landing-page
Designing for Conversion: 8 Visual Design Techniques
to Focus Attention on Your Landing Pages
http://bit.ly/8-design-conversion-tips
The 7 Principles of Conversion-Centered Landing
Page Design
http://bit.ly/7lpprinciples
