UX testing can help you improve your A/B testing, content marketing, and SEO & PPC efforts, leading to more conversions and a better ROI on your marketing. Here are 5 tests you can run today to give your marketing a shot in the arm, taking from the Get Going With UX Testing Handbook Download the handbook now at: http://bit.ly/get-ux-testing

1. 5 UX Tests
Marketers Need to Try
Right Now

2. You might not know it...

3. ...but UX testing can really
help your marketing efforts...
A/B Testing
Competitor Benchmarking
SEO & PPC
Content Marketing
Buyer Persona Research

4. ...leading to improved
conversion rates and ROI on
your marketing.

5. Here are 5 ideas for UX tests
you can need to try right
now:

6. 1. Test your A/B
testing...

7. ...by understanding the
why behind the what.
Our A/B testing shows
“A” is performing 2.3%
better than “B”
Absolutely no idea.
Nice. why is that?
Cool.

8. Combining your A/B
experiments with UX
testing can lead to better
results.
How? >>

9. Let your customers
prioritise your test plans
Stop relying on hunches to drive your
tests. Identify real-world problems you
can’t surface using data alone by
observing customers on key journeys
across your site or app.

10. Tackle complex issues
Ambitious experiments like rearranging
menu navigation can require more insight
(or time!) than A/B testing can offer.
UX test first to let your users tell you what
works—then refine with A/B testing.

11. The success of your A/B tests will only be
as good as what you put in.
Use UX testing to produce better variants
to begin with, and maximise your success.
Improve variant quality

12. It can be hard to think up effective new A/B
testing ideas after the first few no-brainers.
Why not find out what your customers think
you should change next?
Develop more testing
ideas

13. 2. Competitor spying
benchmarking.

14. See your competing sites
or apps through the eyes
of your customers
(and not just the HiPPO*)
*Highest Paid Person’s Opinion

15. Observe your customers (or even your
rivals’ customers) on your site and your
competitors’ site to answer questions like:
ACME WACME

16. Why do customers prefer
my competitor to me?
ACME WACME

17. Who explains their
product offering better?
A B A B

18. What might convince someone
to switch to you or a rival?
$$

19. Use this to build up a more accurate
picture of how you compare with your
competitors. From real people.
R.I.P.
HiPPO

20. 3. SEO and PPC
testing

21. Do they notice your ads
and your site?
Or maybe your competitors’?
How do users search?
About 966,000,000 results
★★★★★

22. Watch how your
customers search for key
phrases and how they
engage with the search
results:

23. What do users notice first
when they search for your
terms?

24. What do they expect to
find when they click on a
link or ad?
Solve all your problems quickly
and easily!
30% discount on snake oil

25. Which keywords stand out to
them on the search results
page?

26. Combine your findings with your analytics
data to understand the root cause behind
ad performance and search metrics.

27. 4. Content marketing
testing

28. Don’t wait for your campaigns to go live
before you find out they (potentially) suck
SEND
Dear cutsomer,
Howr’e you doign?

29. UX test content marketing assets with
your target audience ahead of time to see
how your messaging and design is
resonating...
#!?

30. ...and impacting your
success metrics.
What to test? >>

31. Copy
Designs
Email
Ads

32. 5. Buyer persona
research

33. You probably have a number of buyer
persona profiles. But do you know how
they actually behave?
PET FOOD TASTER
PATRICIA
LOVES CATS

34. Use UX testing to challenge or validate
your assumptions about your audiences...

35. ...by understanding how they engage with
your marketing materials

36. Rinse and repeat for your
different personas.

37. Need some help running
your own UX testing?

38. Get the Get Going With UX
Testing Handbook to, er, get
going.
Get it?
GET IT!

39. 10x user task templates
12x real-life case studies
Test analysis checklist
Mobile testing best practice
Download it Now!

40. whatusersdo.com