Our products send loads of email messages these days. We can send fewer AND increase engagement. NOTE: These slides weren't intended as standalone artifacts. I doubt you'

1. silence
designing for

2. hello

3. posterous

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7. not inbox zero

8. inbox silence

9. silence

16. 4’33”

17. “The pause – that impressive silence,
that eloquent silence, that geometrically
progressive silence, which often achieves
a desired effect where no combination of
words, howsoever felicitous, could
accomplish it.”
– Mark Twain

19. noise

24. noise

26. Strive to make noise only
when it improves the silence.

27. bac’n

38. How have we gotten here?

41. Confirm private info
Login on the website
Click a link in the email
Find the notification in the email
Open the email
Read the subject line
Notify the user

44. Why are we compelled to
keep sending more?

45. silence

46. Bundling

50. Bundling Wisely

51. Highlight Favorites

53. Since You’ve Been Gone

56. bac’n

57. Don’t forget
the important stuff.

61. Stephanie Hay

62. Don’t beat
around the bush.

64. Nail your metadata.

65. 1. App or company name in the From line
2. Keep the From line to 20-25 chars.
3. Specific subject lines

66. Effective messages are
designed messages.

67. Careful with the promos.

70. Feedback, please!
spkr8.com/t/6126
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