Leveraging the Potential of Social Media for School Public Relations
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Social media technologies offer excellent opportunities for school public relations officials as well as teachers, administrators, librarians and others to communicate with parents and other community constituents. In this session we'll explore how educators and students are using Twitter, Facebook, YouTube, as well as a variety of wiki and blog platforms to "tell their story" about the wonderful learning experiences and opportunities available in their schools. We'll address legal issues including confidentiality, CIPA, FERPA, and liability concerns, as well as practical issues like how to moderate community comments as well as student-created text and media postings. School officials should proactively embrace opportunities to use social media technologies in smart and effective ways to safely communicate with constituents on the global stage which is the Internet.* This session will showcase current examples of educational leaders who are doing this successfully, as well as share ideas for how school leaders can get started.
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Leveraging the Potential of Social Media for School Public Relations
- 1. Leveraging the Potential of Social Media for School Public Relations by Wesley Fryer handouts.wesfryer.com/publicrelations speedofcreativity.org Oklahoma School Public Relations Association Conference - 23 April 2009 1
- 4. 4
- 6. <video> 6
- 7. “Oklahoma warns athletes www.flickr.com/photos/raulc/2268707348 about dangers on Web” AP - 20 April 2009 quot;'Partying,' 'drinking,' and 'getting wasted' do not qualify as real hobbies or interests,quot; the policy warns. 7
- 8. 8
- 9. Text to 99503 9
- 10. “Introducing the Book” 10
- 12. www.whitehouse.gov 22 April 2009 “Follow the Live-Blog” 12
- 13. www.whitehouse.gov 22 April 2009 blog YouTube Video 13
- 15. core message: proactively embrace social media 15
- 17. terms 17
- 18. twitter 18
- 19. blogging 19
- 20. podcast 20
- 21. social networking 21
- 22. web 2.0 22
- 23. celebrate oklahoma voices 23
- 24. storychasers 24
- 25. digital citizenship 25
- 26. constructive use of social media 26
- 28. <1> stats <2> examples <3> reasons 28
- 30. March 2009 34,235 unique visitors 30
- 31. <1> stats 31
- 32. http://pewresearch.org/pubs/1162/internet-typology-users- mobile-communication-devices 32
- 33. “Deepening attachment to digital resources -- wired and wireless -- means connectivity is for many users now about continual information exchange. For many in the quot;motivated by mobilityquot; groups, a multiple platform world creates a virtuous cycle with respect to digital resources: quot;Always onquot; broadband draws them down a path of digital engagement that quot;always connectedquot; mobile access deepens and accelerates. Some 31% of adults say that very frequent information exchanges over high- speed wires and mobile devices are cornerstones of their digital profiles. These are the adults in the following groups: Digital Collaborators, Ambivalent Networkers, Media Movers and Roving Node.” PEW Internet & American Life Project - 25 March 2009 33
- 34. 34
- 35. The study was comprised of three surveys: an online survey of 1,277 nine- to 17-year-old students, an online survey of 1,039 parents and telephone interviews with 250 school district leaders who make decisions on Internet policy. Reexamine social networking policies: Many schools initially banned or restricted Internet use, only to ease up when the educational value of the Internet became clear. The same is likely to be the case with social net- working. Safety policies remain important, as does teaching students about online safety and responsible online expression — but students may learn these lessons better while they’re actually using social networking tools. 35
- 38. “Technology continues to profoundly affect the way we work, collaborate, communicate, and succeed.” “Technology is increasingly a means for empowering students, a method for communication and socializing, and a ubiquitous, transparent part of their lives.” From the Executive Summary of the 2009 K-12 Horizon Report, www.nmc.org/pdf/2009-Horizon- Report-K12.pdf 38
- 39. <2> examples 39
- 41. CLE Live! Howe, Oklahoma 41
- 42. www.howeschools.org 42
- 43. 43
- 45. <video> 45
- 47. Teacher Team Blog Howe, Oklahoma 47
- 48. UStream broadcast Oklahoma A+ Schools Edmond, Oklahoma 48
- 49. www.aplusok.org 49
- 50. 50
- 52. www.mid-del.net 52
- 57. 92 courses! 57
- 58. www.wosc.edu 58
- 59. http://westernok.ning.com/ 59
- 60. other examples 60
- 62. http://web.mac.com/rockourworld/iWeb/Site/Podcast/Podcast.html http://twitter.com/rockourworld 62
- 63. http://mabryonline.org http://drtimtyson.com 63
- 66. http://blog.scottjelias.net/ 66
- 67. http://youthvoices.net/ 67
- 68. <3> reasons 68
- 69. Why proactively embrace social media? <discuss> 69
- 79. www.scottmcleod.net/oklahoma 79
- 80. 80
- 81. <resources> 81
- 82. www.speedofcreativity.org 82
- 84. http://celebrateoklahoma.us 84
- 86. <closing frame> 86
- 87. 87
- 89. Leveraging the Potential of Social Media for School Public Relations by Wesley Fryer handouts.wesfryer.com/publicrelations speedofcreativity.org Oklahoma School Public Relations Association Conference - 23 April 2009 89