Facebook offers one of the greatest local ministry and outreach opportunities of our time. This presentation makes the case for Facebook Ministry and provides practical steps to get Facebook ministry going at your church.

1. FACEBOOK MINISTRY
By: Jason Stambaugh, Wevival

2. MINISTRY AND OUTREACH
IN THE SOCIAL MEDIA ERA

3. SOCIAL MEDIA, MARKETING
AND WEB STRATEGY FIRM

4. ONLINE PLATFORM BUILDING

5. ONLINE PLATFORM BUILDING
SOCIAL MEDIA COACHING

6. Contact Us
www.wevival.com
jason@wevival.com
@jaytheson

7. THE HEART OF
FACEBOOK MINISTRY

8. BRIDGE THE COMMUNITY
GAP BETWEEN SUNDAYS

9. REACH AND SERVE
MORE PEOPLE

10. INTRODUCE PEOPLE
TO THE GOSPEL

11. WHY FACEBOOK?

12. WHY FACEBOOK?
845 Million

13. WHY FACEBOOK?
It’s simple and free

14. WHY FACEBOOK?
Meaningful Connections

15. WHY FACEBOOK?
Share your life’s story

16. THE OPPORTUNITY FOR
YOUR CHURCH

17. YOUR OPPORTUNITY
157 Million (50%)

18. YOUR OPPORTUNITY
Avg. User has 234 Friends

19. YOUR OPPORTUNITY
Out of 175 members 88 are
on Facebook.

20. YOUR OPPORTUNITY
How else could your church
reach 20,000 people?

21. YOUR OPPORTUNITY
• Direct Mail: $25,000
Facebook
• Pay Per Click: $20,000
• Email Blast: $7,000
$0
• Billboard: $6,000
• Newspaper: $1,300

22. GO. MAKE DISCIPLES.

23. GO. MAKE DISCIPLES.

24. GO. MAKE DISCIPLES.

25. GETTING STARTED WITH
FACEBOOK MINISTRY

26. #1 ASSEMBLE A TEAM

27. #2 CREATE A CHURCH
FAN PAGE

28. #3 DEVELOP A CONTENT
STRATEGY

29. #4 TRAIN YOUR CHURCH
FOR FB MINISTRY

30. Team Qualities Action Items
1. Understand Facebook Culture 1. Identify the leader
2. Update their account regularly 2. Jointly select the team
3. Model church-goer 3. Create Facebook Group
4. Heart for people 4. Connect team to event calendar
5. Flexible schedule* 5. Meeting to discuss (next 3 things)
6. Good with web and graphics* 6. Pray
ASSEMBLE A TEAM

31. Team Qualities Action Items
1. Understand Facebook Culture 1. Identify the leader
2. Update their account regularly 2. Jointly select the team
3. Model church-goer 3. Create Facebook Group
4. Heart for people 4. Connect team to event calendar
5. Flexible schedule* 5. Meeting to discuss (next 3 things)
6. Good with web and graphics* 6. Pray
ASSEMBLE A TEAM

32. Fan Page DNA Daily Activity
1. Cover photo 1. Post daily (think member)
2. Profile photo 2. Pin one post per week
3. About section 3. Capture images/videos
4. Milestones 4. Upload images/videos with desc.
5. Apps and views 5. Promote events using app/image
6. Invite people to “like” page 6. Respond to comments/?’s/messages
CHURCH FAN PAGE

33. Fan Page DNA Daily Activity
1. Cover photo 1. Post daily (think member)
2. Profile photo 2. Pin one post per week
3. About section 3. Capture images/videos
4. Milestones 4. Upload images/videos with desc.
5. Apps and views 5. Promote events using app/image
6. Invite people to “like” page 6. Respond to comments/?’s/messages
CHURCH FAN PAGE

34. Objectives Suggestions
1. Close the community gap between 1. Think member
the sundays 2. “Front Door” Content
2. Reach and serve more people in 3. Sermon piggybacks
your local community 4. Local news
3. Introduce more people to the gospel 5. Photos/videos from events
message 6. Great quotes/scriptures
CONTENT STRATEGY

35. Objectives Suggestions
1. Close the community gap between 1. Think member
the sundays 2. “Front Door” Content
2. Reach and serve more people in 3. Sermon piggybacks
your local community 4. Local news
3. Introduce more people to the gospel 5. Photos/videos from events
message 6. Great quotes/scriptures
CONTENT STRATEGY

36. “The secret to growing your church and reaching more
people is staring back at you Sunday morning. Your
church members are meaningfully connected to far more
people than you can reach on your own.”
TRAIN YOUR CHURCH

37. KEY TRAINING POINTS

38. BE SALT AND LIGHT ON
FACEBOOK

39. Reflect Listen Share
Relationships Praise
Engage Authentic
Authenticity

40. Reflect Listen Share
Relationships Praise
Engage Authentic
Authenticity

41. Reflect Listen Share
Relationships Praise
Engage Authentic
Authenticity

42. Reflect Listen Share
Relationships Praise
Engage Authentic
Authenticity

43. Reflect Listen Share
Relationships Praise
Engage Authentic
Authenticity

44. Reflect Listen Share
Relationships Praise
Engage Authentic
Authenticity

45. (410) 857-7525
jason@wevival.com
@jaytheson
www.heartyourchurch.com
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