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Technovation challenge workplan for week 9
- 2. Agenda Topics • Finalize presentation slides • Building from your business plan • Creating your pitch Activities • Finalize your Business Plan (25 mins.) • Brainstorm and create your Pitch ( 40 mins.) • Create your PowerPoint Deck (30 mins.) • Generating Buzz for your app (20 mins.) • Wrap-up – (5 mins.)
- 3. Check-in: business plan • Complete all sections of your business plan: Team, company, and app name Executive Summary Product Description Market Analysis Strategy & Implementation Financial Analysis • Make sure you have received feedback from different sources for your business plan
- 4. The Pitch • The story of your app Who, what, why, how? (when and where) • Sell your company to them It’s worth investing with us because… Clear message in your slides How would you persuade a customer to purchase your app?
- 5. Visual aid for your pitch • What are the major points to highlight for investors in your app? The pitch – what your app is, who its for and why it’s a good investment The deck – the accompanying presentation slides • The pitch and deck should work together
- 6. Creating The Pitch • Start with a Hook • Describe the app • Why is it a good investment? • Strong 1-sentence conclusion • All team members must speak
- 7. The Pitch - Worksheet Your Hook (quote, statistic, photo, skit, question, etc): TELL THE STORY: • Who: • What: • When: • Why: • How: Remember that all team members must speak in the pitch. Assign team members to the different parts of the presentation: Hook: _____________________________________________ Beginning: _________________________________________ Middle: ____________________________________________ End:______________________________________________
- 8. The Pitch-Technical Details • The pitch is 4 minutes long • Review last year’s format for ideas Winning Team : http://www.youtube.com/watch?v=buY4F0ZPLu0 Brazilian Team : http://www.youtube.com/watch?v=uQ45poWMPiI • Create the pitch in PowerPoint or save in PowerPoint format • Avoid sounds & distracting transitions • Spell check and avoid too much text
- 9. The Deck (your presentation slides) • Know your audience • Simple design • One idea per slide • Use images to support ideas in pitch– don’t use a lot of text • Be organized – beginning, middle, end
- 10. How to start your deck • Start with plain formatting • 1st draft - focus on information • 2nd draft - visual appeal of your message • Add necessary graphics and quotes to reinforce your message
- 11. Visual tips for slide deck • Add screenshots of your app • Add relevant photos • Include graphics such as your competitor analysis and screenshots of your app • Less text is better!
- 12. Generate some buzz • Get people talking and show you are on to something • You love it, me too! • Use social media to spread the word • Build trust from investors
- 13. Use WeTech social media to generate buzz • You can support your Pitch by showing the positive feedback it has gathered on social media • Send your App ideas to be shared on WeTech Twitter and Facebook Page • You can use snapshots of this feedback in your presentation
- 14. Wrap-Up • A typed version of the final business plan should be ready for submission • Gather evidence on the popularity of your App through social media • Think about your Pitch and Presentation ideas • Work on prototype development: Complete designing the functionality of your app Test it on a target user
Hinweis der Redaktion
- Hi everyone! We are in the home stretch and you’ve been working so hard and doing such a great job! (GIVE THE TEAM(S) SOME LOVE AND ENCOURAGEMENT)
- The PowerPoint Presentation is the visual representation of a team’s business plan. Students will upload their finished PPT to Slideshare.net for judges to easily view. This lesson covers some basic design guidelines about how to create a PowerPoint which clearly conveys information and engages its audience
- Having the final business plan will facilitate in creating your presentation and pitch
- The pitch is the story of your app and is complemented by the deck. In this presentation, you want to sell your company to the judges. You want to show the judges you’ve thought about how you will persuade customers to purchase or download your app. You want to demonstrate why it’s worth investing with you. It helps a lot when your deck is clear. Your slides should be clean and relay to the investor that you have thought about your customers. Remember, make sure your presentation shows you have put time and effort into it.
- Use the a visual aid (like power point or prezior keynote) while you pitch to investors . This should be thoughtful and show investors that you have put in a great deal of time and energy thinking about the future of your company. Your presentation will have the pitch and the deck. The pitch is the story of your app that will be complemented by the deck, the PowerPoint slides for instance.Prezi: https://prezi.com/
- Something to get the audience’s attention: Facts, Skit, Quote, Photo, etc.What does it do?, Who is it for?, What’s the value proposition, or why should they buy your product?, How is it different from competitors?How are you going to make money?, How many people will want it?Example Hook: “Our app FriendMap is the fastest way to find where your friends are and millions of users are going to want it!”Doesanyone have any questions?
- Something to get the audience’s attention: Facts, Skit, Quote, Photo, etc.What does it do?, Who is it for?, What’s the value proposition, or why should they buy your product?, How is it different from competitors?How are you going to make money?, How many people will want it?Example Hook: “Our app FriendMap is the fastest way to find where your friends are and millions of users are going to want it!”Doesanyone have any questions?
- The deck is the slides of your presentation. It’s important to know your audience and present the material in a way that the judges will be able to understand; they haven’t been working with your app for 12 weeks. Keep the design simple – have only one idea per slide. Use images to support the "talk” and only put a few words on the slideBe organized through a clear beginning, middle, and end. Additional reading: The Presentation Secrets of Steve Jobs by Carmine Gallo will walk you through the amazing style of the most captivating presenters in recent times. A free pdf version of the book is available at: http://www.khg.edu.vn/upload/file/Presentation%20Secrets%20Of%20Steve%20Jobs.pdf
- Start with a white presentation and black lettering.Do not get caught up in anything up in anything BUT the information for first version. Once your message is clear, make the visual appeal of your presentation complement your message.Themes, images, colors etc. will come after the information is set...this is so you don’t waste time perfecting something that is not relevant. Find images that SHOW your app and don’t just TELL the story.You will customize by adding graphics, etc., after you have the information firmed upYou can create your presentation on PPT or Prezi
- Screenshot resource: http://www.take-a-screenshot.org/
- Gather evidence about the buzz regarding your app idea to help you get images that prove your app idea is something worth investing in. Investors and (Technovation judges!) are social creatures and tend tofollow the herd; so if they see that others love a product, they will bemore likely to trust it and invest in it, too. So for the girls, this meansthat if you can get people writing about your app, talking about your app on Facebook, etc. then that will help you make the case to an investor thatyou’re onto something really interesting.EXAMPLE: look at Nutella getting people to talk about something that seems as simple as eating bananas with their product but they have over 11,000 people who agree! Some suggestions are to make a FB page or twitter account for the issue your app is trying to solve or for your team and get people talking about what you are working on.
- Please write to Madhavi at mbhasin@iie.org if you want to use WeTech social media to generate buzz for your App.