Publicpharma - presentation for westartup members night 02
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Presentation of Publicpharma - young online pharmacy company in Belgium - at the westartup members night
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Publicpharma - presentation for westartup members night 02
- 1. yetanother online pharmacy? Evarest Schoofs schoofs@evarest.be
- 2. Large market (Belgium: €5,5 billion) Underserved niche Manybut small, verylocal, competitors Benefits of size
- 3. Pharmacybond is powerful Bad reputation(eg. dokteronline.com, fake products, …) FuzzyandcomplicatedBelgianlegislation
- 4. We’ve got a real pharmacy 3 pharmacies Missing Business Good brand Tiny cost base Marketing Technical But…
- 6. Online shop
- 7. Online shop v2.0 25000 products – 250 brands – 450 categories
- 8. Whatdid we do? We foundcustomers And we know and we havewhat they’relookingfor
- 9. Whatdo we needto continue? Leveragecustomer knowledge Findnewcustomers Upscale Expand
- 10. Future Shout out ourexistance Fairs, magazine Contentmanagement Dealswith partners & suppliers Customermanagement
- 11. Future Online Health Platform Design & User Interface iPhoneapp Forum
- 12. Whoam I lookingfor? Enthousiastic co-founderwhocanwill focus on a specific part of the business Studentswhocan help me withspecifictasks: Content management Design Marketing tasks Partner(s)who have resources and/or networkthatcan help Public Pharma Investorsinterested in investing in a later stage.
- 14. BACKUP
- 15. We’ve got a real pharmacy 3 pharmacies Large stock Supplier agreement Delivery service Missing Business Good brand name Quitegood SEO Affiliate management 25k+ products, 250+ brands Online shop Technical Know-How Tiny cost base Marketing Technical But…
- 16. Whatdid we do Finding out ifthere is a user base forthis market: Yes – Customers are searchingfor these products Yes – There are competitorsthat do business Yes – We do have sales
- 17. Whatdid we do Finding out whoourcustomers are Wide range of potentialcustomers Lookingfor special products Ease of delivery at home Promotion hunters Lookingfor information
- 18. What’sto do? Leveraging customer knowledge & attract new: Increaseconversionrate Improve traffic Find new customers (B2C, B2B)
- 19. What’sto do? Upscale company Find new geographical customer bases Translation & support Improve business Partnerships
- 21. Fitness centers, kine, massage
- 22. Companies
- 23. Suppliers
- 24. …Get product descriptions Customer management
- 25. Thingsto do SEO, SEO, SEO: traffic Affiliate management Product promotions & marketing Branded affiliate websites Online shop/business/… fairs Magazine Increaseconversionrate Content management …
- 26. Thingsto do Design & layout Browser support Specialised pages aroundthemes Forum iPhoneapp Article pages …
- 28. Content provider for affiliate websites
- 29. European delivery of products
- 30. A real virtual pharmacy