1. Kickstarter.com, The Kahn Academy, &

2.  #1 is the National Obsession
 Most top-50 albums made in
1970s and 1980s
 World defined by celebrity and
mass-appeal

5.  80/20 RULE (OLD)
 20% of Products Account
for 80% of Sales
 Purchase bound by
Supply
 98% RULE (NEW)
 Unlimited Supply/
No Storage = Unlimited
Purchase Potential

6.  Tail of Availability is
longer than realized
 Niche products are
within reach
economically
 Niche markets make
up a significant part
of the economy

8.  Online Independent
Instruction
 Game-Based Learning
 Video Library, Practice
Exercises, Assessment
 Turning the Classroom
Inside Out

9. LOWER COSTS EXAMPLES
 (1) Move Inventory In  Online end of WalMart,
 Centralized Warehouse Target, Best Buy
Inventory
 …or OUT  eBay, Amazon.com
 Virtual Inventory
 (2) LET CUSTOMERS DO  Wikipedia, Craigslist,
THE WORK Netflix

10. THINK NICHE EXAMPLES
 (3) Multiple Distribution  iTunes, Amazon (B&N)
channels help you reach
the widest possible
audience
 (4) One Product doesn’t fit  Microchunking (albums,
all songs, ringtones, etc)
 (5) One Price doesn’t fit all  “Buy It Now” & Tiered
pricing

11. LOSE CONTROL EXAMPLES
 (6) Share Information  Ranks by “review” or user
recommendations
 (7) Think “and” not “or”  Alternate ending DVDs,
KitchenAid Color Sets
 (8) Trust the Market to  Online ranking, etc
know what works
 (9) Understand FREE  Free samples, Free Email,
$0 production/$0 cost