3. Agenda
Keyword Research.
Onsite SEO.
Organic Link Building.
Reputation Management.
Tracking Data.
4. SEO Keyword Research
Takeaways:
Google Keyword Tool & Ubersuggest are excellent tools for keyword
research. Local SEO Keyword Research video.
Remember to select “Exact Match” traffic numbers.
Use Google Analytics to help understand current situation.
Traffic vs. ROI? What is the best fit for your business?
5. Onsite SEO
Takeaways:
Optimize each title tag for search.
Include keywords in content and headers – don’t stuff them.
Each page of your website is an essay – work for the A+ grade.
Make it easy for people to contact your business and view your social
media channels.
6. Offsite SEO
Takeaways:
In terms of back links - quality over quantity.
Diversify the anchor text of your links – develop a natural linking profile.
Get social!
Take advantage of free powerful links that you already have ability to
create or earn.
Develop fantastic content, optimize it for search, and use it as link bait.
7. Reputation Management
Takeaways:
People use the Internet for research – what will they find online if they
research your business?
Beef up your social media channels.
Know your online review environment.
Encourage reviews and interaction with your community – respond to a
negative review based on the situation.
Set up Google Alerts.
8. Tracking the Results
Takeaways:
Set up Google Analytics on your website.
Set benchmarks based on current rankings, traffic volumes and ROI
(branded and non-branded traffic).
Determine behavior of visitors on your website and tweak conversion
funnel accordingly.
Use it to measure other marketing initiatives.
Need more advanced SEO software – look over Raven & SheerSEO.
9. Thanks!
www.localsearchmasters.com
matt@localsearchmasters.com
alex@localsearchmasters.com
Nashville SEO Forum – Linkedin
Official Nashville SEO & Search Engine Marketing
Meetup
10. Additional Information
Citations and good SEO articles:
http://www.localsearchmasters.com/why-use-seo/
http://searchengineland.com/nine-best-practices-for-optimized-title-tags-
111979
http://searchengineland.com/too-much-seo-google%E2%80%99s-
working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-
that-115627
http://searchengineland.com/when-the-going-gets-tough-the-links-get-
blamed-113101
http://www.seomoz.org/blog/the-complete-guide-to-link-building-with-local-
events
http://www.seomoz.org/blog/building-links-with-video-content
http://sem-group.net/search-engine-optimization-blog/seo/how-to-
