6. O+". 3, 2011
We kick off our offensive by entering…
7. O+". 3, 2011
Idea 1 – Social bookmarking tool for places
“The Instapaper for Places”
8. O+". 3, 2011
We being to:
Build prototype & Talk to everyone!
9. O+". 24, 2011
1st prototype designed & built in 21 days
10. O+". 24, 2011
Consumer research conducted in 21 days
72 interviews 236 surveys 6 designs tested
11. O+". 24, 2011
Research Learnings
Problem - 2/3 of people view organizing activities with friends as a
“pain in the ass”
Solution - The info people find most useful is:
70%
of
people
found
12. O+". 31, 2011
Idea 2 – Social planning tool
“Easiest way to make plans with friends”
We re-brand from MarkGo to Who’s In
and secure www.SeeWhos.In
20. J!*. 15, 2012
Research Learnings
1. Hard to plan time sensitive activities via Facebook
2. Our solution may only be slightly better than current
tools: text message, email, Facebook. Needs to be 10x
better to change behaviors
3. Users need content in the beginning of the product
experience
21. Focusing on the communication between people
wasn’t working…
We go back to the drawing board and re-think social
bookmarking, where we began…
22. F#b. 1, 2012
Re-thinking Social Bookmarking
1. Focus on unlocking each others desires
Near term – places of desire
Longer term – any desire, a place…activity…adventure
2. Leverage SMS and email instead of creating a new
communication channel
New Overview Video - http://www.youtube.com/watch?
v=O8xKFph3fAQ
23. F#b. 15, 2012
Back to bookmarking, but built around people and
their desires. We focus on mobile first.
24. F#b. 15, 2012
We being exploring a visual experience for the web
25. M!r+- 6, 2012
We test more, and learn…
We all have a list of desires…a new sushi spot, wine bar,
music venue, or museum, BUT we can’t easily share these
with our friends and see their desires unless we’re talking
with one another.
We all want to share what we desire with our friends, and
find out who’s in with us.
26. M!r+- 6, 2012
We’re ready for more beta testers
To expand our beta tester group above the 100 restricted
accounts via Test Flight, our testing service, we submit to
the Apple App Store.
We’ll soon be in a better position to distribute our app to
more people to further test product engagement.
27. M!r+- 14, 2012
New Vision
To help the world share their desires with the people
who will help reach them
From the everyday desire of trying a new restaurant…to
the once in a life time desire to travel the world…
We help people find Who’s In
