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Digital	
  Ethnography:	
  
                Computational	
  &	
  multimodal	
  
                approaches	
  to	
  8ieldwork	
  and	
  
                ethnographic	
  representation

                   Wendy Hsu
                   Postdoctoral Fellow
                   Center for Digital Learning & Research
                   Occidental College


                   hsuw@oxy.edu




Monday, February 4, 13
How do digital and computational technologies
                facilitate processes of fieldwork and ethnographic
                representation?




Monday, February 4, 13
field research
                              data collection
                              data processing
                               data analysis

                         Ethnographic representation




Monday, February 4, 13
multimodality

                                   scalability



                         augmented empiricism + immersion




Monday, February 4, 13
Monday, February 4, 13
Monday, February 4, 13
vertical immersion




Monday, February 4, 13
field data collection   field data exploration




Monday, February 4, 13
A	
  Taqwacore	
  Digital	
  Diaspora	
  




Monday, February 4, 13
A	
  Taqwacore	
  Digital	
  Diaspora	
  




Monday, February 4, 13
What is the geographical distribution of
                           the musicians’ Myspace friends?


              What does the musicians’ digital diaspora look like?




Monday, February 4, 13
Monday, February 4, 13
Monday, February 4, 13
Monday, February 4, 13
lat	

          lon	

            username	

                 location / link	

                                                 iconSize	

 iconOffset icon
39.952335	

    -75.163789	

     Sunny Ali & the Kid	

      Philadelphia, Pennsylvania http://www.myspace.com/249012225	

 21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
41.850033	

    -87.6500523	

    Al-Thawra	

                CHICAGO, Illinois http://www.myspace.com/161456047	

              21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
30.375321	

    69.345116	

      Dead Bhuttos	

             Pakistan http://www.myspace.com/182738567	

                        21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
31.54505	

     74.340683	

      Noble Drew	

               LAHORE, Nehr-o-Nehr http://www.myspace.com/399152518	

            21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
22.277493	

    114.16824	

      The Fatsumas	

             starters. http://www.myspace.com/84108530	

                        21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
40.7142691	

   -74.0059729	

    Michael Muhammad Knight	

 New York http://www.myspace.com/220205473	

                        21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
42.299795	

    -71.426627	

     Dankill 	

                 Framingham, Massachusetts http://www.myspace.com/19780	

          21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
42.3875968	

   -71.0994968	

    Handsome Chuck	

           somerville, MASSACHUSETTS http://www.myspace.com/24961	

 21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
6.042681	

     102.1391122	

    Pompuan_akit_jiwa	

        PasIr-MaS, KelaNtaN, MY http://www.myspace.com/27249	

            21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
47.162494	

    19.503304	

      –Øaphael	

                 Hungary http://www.myspace.com/40317	

                             21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
38.893375	

    -77.022942	

     Majda	

                    DC Area,Virginia http://www.myspace.com/41488	

                   21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
39.7150631	

   -86.2977342	

    Andrea Niceschwander	

     we are a brutal kind... http://www.myspace.com/65716	

            21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
32.802955	

    -96.769923	

     Alexis Nicole Pimperton	

 Dallas, Texas, US http://www.myspace.com/77352	

                   21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
26.640628	

    -81.8723084	

    Mo-zilla	

                 Ft. Myers, Florida http://www.myspace.com/102945	

                21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
37.8215929	

   -121.9999606	

   Osman	

                    Danville, CALIFORNIA http://www.myspace.com/103093	

              21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
39.952335	

    -75.163789	

     SassyBritches	

            philadelphia, Pennsylvania http://www.myspace.com/105998	

        21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
40.7159357	

   -73.9868057	

    C(see)Squat	

              LOWER EAST SIDE, New York http://www.myspace.com/110390	

 21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
42.3492506	

   -71.0750332	

    Amit	

                     02116, Massachusetts http://www.myspace.com/122102	

              21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
40.7364911	

   -73.8779136	

    Clay N. Ferno	

            ELMHURST, New York http://www.myspace.com/123247	

                21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
53.4107766	

   -2.9778383	

     THRASHGIG	

                LIVERPOOL http://www.myspace.com/129891	

                          21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
34.0522342	

   -118.2436849	

   Nahal Bahal	

              Los Angeles, California http://www.myspace.com/132615	

           21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
-27.46874	

    -58.80531	

      Musicians Exchange	

       RIZATEK http://www.myspace.com/134537	

                            21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
36.778261	

    -119.4179324	

   Ali Wali 	

                SF BAY AREA/LA/OC, CALIFORNIA http://www.myspace.com/145148 21,25	

                     -10,-25	

 http://www.openlayers.org/dev/img/marker.png
41.153332	

    20.168331	

      Sehej	

                    Albania http://www.myspace.com/146522	

                            21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
38.4404674	

   -122.7144314	

   Dilluminatti	

             Santa Rosa, California, US http://www.myspace.com/151660	

        21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
36.778261	

    -119.4179324	

   LSS	

                      San Fran ( in delhi for a few) , California, US http://www.myspace.com/164464 21,25	

-10,-25	

 http://www.openlayers.org/dev/img/marker.png
38.9059849	

   -77.0334179	

    saracen	

                  dc http://www.myspace.com/191181	

                                 21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
34.0211224	

   -118.3964665	

   Samir	

                    Culver City(L.A.), California http://www.myspace.com/201875	

      21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
34.5008311	

   -117.1858759	

   Reshma	

                   Apple Valley, California http://www.myspace.com/221129	

           21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
36.114646	

    -115.172816	

    CHRIS MASSES	

             Las Vegas, Nevada, US http://www.myspace.com/222319	

              21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
40.0583238	

   -74.4056612	

    Fuerza Dulce	

             West Staines Massive, New Jersey http://www.myspace.com/257373 21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
39.5500507	

   -105.7820674	

   in limbo,                   COLORADO http://www.myspace.com/265905	

                           21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
38.2541667	

   -85.7602778	

    bigthinc.	

                Louisville, Kentucky http://www.myspace.com/280065	

               21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
37.7141454	

   -122.25	

        Miss.Banga	

               San Francisco-Bay Area http://www.myspace.com/290508	

             21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
41.7858629	

   -88.1472893	

    d3z	

                      Naperville, Illinois, US http://www.myspace.com/290767	

           21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
40.7142691	

   -74.0059729	

    JuliaGhoulia	

             NEW YORK http://www.myspace.com/300958	

                            21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
38.8951118	

   -77.0363658	

    George W	

                 Washington D.C. http://www.myspace.com/306065                       21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
33.7877944	

   -117.8531119	

   Your Singaporean Soldier	

 Orange, CALIFORNIA http://www.myspace.com/328555	

                 21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
53.7608608	

   -98.8138763	

    Omar X Kinnarath	

 The Peg Gritty., Manitoba http://www.myspace.com/330034	

                  21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
42.6334247	

   -71.3161718	

    jonathan	

                 Lowell, Massachusetts http://www.myspace.com/342176	

              21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
37.826325	

    -81.142507	

     Pulin (believes in you)	

  Veganville,Virginia, US http://www.myspace.com/354312	

            21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
25.7742657	

   -80.1936589	

    J	

                        Miami, Florida http://www.myspace.com/359596	

                     21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
42.3094288	

   -71.0854325	

    Steve Theo	

               Boston/Cambridge, MASSACHUSETTS http://www.myspace.com/404205	

 21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
33.530904	

    -117.7738916	

   The Legend of SWITCHBLAAliso Viejo (1503), California, US http://www.myspace.com/40687121,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
34.0423446	

   -118.3461948	

   KillRadio.org	

            Non-Corporate Media From the Heart of Los Angeles http://www.myspace.com/407004	

                  21,25	

 -10,-25	

 http://www.openlayers.org/dev
42.6055893	

   -83.1499304	

    Reena Evita	

               Troy, MICHIGAN http://www.myspace.com/413644	

                   21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png
41.9028099	

   -87.7208896	

    bradley	

                  Humboldt Park, Chicago, Illinois http://www.myspace.com/434741	

21,25	

 -10,-25	

 http://www.openlayers.org/dev/img/marker.png




                                                                      Geocoding...
Monday, February 4, 13
Geospatial Visualization
                    Map link: http://beingwendyhsu.info/wp-content/uploads/2010/04/kominasmap.html
Monday, February 4, 13
Monday, February 4, 13
Monday, February 4, 13
Monday, February 4, 13
Monday, February 4, 13
multimodality

                                       web text
                         webscraping

                                          data


                                       geo-spatial
                                                     mapping
                                         visual


Monday, February 4, 13
horizontal immersion




Monday, February 4, 13
deepening the sensory engagement




Monday, February 4, 13
multimodality                         scalability


                            working with sounds



                              in visual terms




Monday, February 4, 13
Monday, February 4, 13
Monday, February 4, 13
Ethnographic Representation

                         thinking beyond the monograph




Monday, February 4, 13
multimodality


                         algorithmically determined modes of display




Monday, February 4, 13
multimodal ethnographic site authored by Kim Christen
Monday, February 4, 13
Monday, February 4, 13
questions?




Monday, February 4, 13

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Digital Ethnography: Computational & multimodal approaches to fieldwork and ethnographic representation

  • 1. Digital  Ethnography:   Computational  &  multimodal   approaches  to  8ieldwork  and   ethnographic  representation Wendy Hsu Postdoctoral Fellow Center for Digital Learning & Research Occidental College hsuw@oxy.edu Monday, February 4, 13
  • 2. How do digital and computational technologies facilitate processes of fieldwork and ethnographic representation? Monday, February 4, 13
  • 3. field research data collection data processing data analysis Ethnographic representation Monday, February 4, 13
  • 4. multimodality scalability augmented empiricism + immersion Monday, February 4, 13
  • 8. field data collection field data exploration Monday, February 4, 13
  • 9. A  Taqwacore  Digital  Diaspora   Monday, February 4, 13
  • 10. A  Taqwacore  Digital  Diaspora   Monday, February 4, 13
  • 11. What is the geographical distribution of the musicians’ Myspace friends? What does the musicians’ digital diaspora look like? Monday, February 4, 13
  • 15. lat lon username location / link iconSize iconOffset icon 39.952335 -75.163789 Sunny Ali & the Kid Philadelphia, Pennsylvania http://www.myspace.com/249012225 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 41.850033 -87.6500523 Al-Thawra CHICAGO, Illinois http://www.myspace.com/161456047 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 30.375321 69.345116 Dead Bhuttos Pakistan http://www.myspace.com/182738567 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 31.54505 74.340683 Noble Drew LAHORE, Nehr-o-Nehr http://www.myspace.com/399152518 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 22.277493 114.16824 The Fatsumas starters. http://www.myspace.com/84108530 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 40.7142691 -74.0059729 Michael Muhammad Knight New York http://www.myspace.com/220205473 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 42.299795 -71.426627 Dankill Framingham, Massachusetts http://www.myspace.com/19780 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 42.3875968 -71.0994968 Handsome Chuck somerville, MASSACHUSETTS http://www.myspace.com/24961 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 6.042681 102.1391122 Pompuan_akit_jiwa PasIr-MaS, KelaNtaN, MY http://www.myspace.com/27249 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 47.162494 19.503304 –Øaphael Hungary http://www.myspace.com/40317 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 38.893375 -77.022942 Majda DC Area,Virginia http://www.myspace.com/41488 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 39.7150631 -86.2977342 Andrea Niceschwander we are a brutal kind... http://www.myspace.com/65716 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 32.802955 -96.769923 Alexis Nicole Pimperton Dallas, Texas, US http://www.myspace.com/77352 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 26.640628 -81.8723084 Mo-zilla Ft. Myers, Florida http://www.myspace.com/102945 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 37.8215929 -121.9999606 Osman Danville, CALIFORNIA http://www.myspace.com/103093 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 39.952335 -75.163789 SassyBritches philadelphia, Pennsylvania http://www.myspace.com/105998 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 40.7159357 -73.9868057 C(see)Squat LOWER EAST SIDE, New York http://www.myspace.com/110390 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 42.3492506 -71.0750332 Amit 02116, Massachusetts http://www.myspace.com/122102 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 40.7364911 -73.8779136 Clay N. Ferno ELMHURST, New York http://www.myspace.com/123247 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 53.4107766 -2.9778383 THRASHGIG LIVERPOOL http://www.myspace.com/129891 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 34.0522342 -118.2436849 Nahal Bahal Los Angeles, California http://www.myspace.com/132615 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png -27.46874 -58.80531 Musicians Exchange RIZATEK http://www.myspace.com/134537 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 36.778261 -119.4179324 Ali Wali SF BAY AREA/LA/OC, CALIFORNIA http://www.myspace.com/145148 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 41.153332 20.168331 Sehej Albania http://www.myspace.com/146522 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 38.4404674 -122.7144314 Dilluminatti Santa Rosa, California, US http://www.myspace.com/151660 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 36.778261 -119.4179324 LSS San Fran ( in delhi for a few) , California, US http://www.myspace.com/164464 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 38.9059849 -77.0334179 saracen dc http://www.myspace.com/191181 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 34.0211224 -118.3964665 Samir Culver City(L.A.), California http://www.myspace.com/201875 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 34.5008311 -117.1858759 Reshma Apple Valley, California http://www.myspace.com/221129 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 36.114646 -115.172816 CHRIS MASSES Las Vegas, Nevada, US http://www.myspace.com/222319 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 40.0583238 -74.4056612 Fuerza Dulce West Staines Massive, New Jersey http://www.myspace.com/257373 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 39.5500507 -105.7820674 in limbo, COLORADO http://www.myspace.com/265905 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 38.2541667 -85.7602778 bigthinc. Louisville, Kentucky http://www.myspace.com/280065 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 37.7141454 -122.25 Miss.Banga San Francisco-Bay Area http://www.myspace.com/290508 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 41.7858629 -88.1472893 d3z Naperville, Illinois, US http://www.myspace.com/290767 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 40.7142691 -74.0059729 JuliaGhoulia NEW YORK http://www.myspace.com/300958 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 38.8951118 -77.0363658 George W Washington D.C. http://www.myspace.com/306065 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 33.7877944 -117.8531119 Your Singaporean Soldier Orange, CALIFORNIA http://www.myspace.com/328555 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 53.7608608 -98.8138763 Omar X Kinnarath The Peg Gritty., Manitoba http://www.myspace.com/330034 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 42.6334247 -71.3161718 jonathan Lowell, Massachusetts http://www.myspace.com/342176 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 37.826325 -81.142507 Pulin (believes in you) Veganville,Virginia, US http://www.myspace.com/354312 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 25.7742657 -80.1936589 J Miami, Florida http://www.myspace.com/359596 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 42.3094288 -71.0854325 Steve Theo Boston/Cambridge, MASSACHUSETTS http://www.myspace.com/404205 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 33.530904 -117.7738916 The Legend of SWITCHBLAAliso Viejo (1503), California, US http://www.myspace.com/40687121,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 34.0423446 -118.3461948 KillRadio.org Non-Corporate Media From the Heart of Los Angeles http://www.myspace.com/407004 21,25 -10,-25 http://www.openlayers.org/dev 42.6055893 -83.1499304 Reena Evita Troy, MICHIGAN http://www.myspace.com/413644 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png 41.9028099 -87.7208896 bradley Humboldt Park, Chicago, Illinois http://www.myspace.com/434741 21,25 -10,-25 http://www.openlayers.org/dev/img/marker.png Geocoding... Monday, February 4, 13
  • 16. Geospatial Visualization Map link: http://beingwendyhsu.info/wp-content/uploads/2010/04/kominasmap.html Monday, February 4, 13
  • 21. multimodality web text webscraping data geo-spatial mapping visual Monday, February 4, 13
  • 23. deepening the sensory engagement Monday, February 4, 13
  • 24. multimodality scalability working with sounds in visual terms Monday, February 4, 13
  • 27. Ethnographic Representation thinking beyond the monograph Monday, February 4, 13
  • 28. multimodality algorithmically determined modes of display Monday, February 4, 13
  • 29. multimodal ethnographic site authored by Kim Christen Monday, February 4, 13