2. DIGIPAK
 In my digipak I have used forms and conventions from indie products like The
Libertines as well as looking how other bands such as The Arctic Monkeys and Oasis
have structured their digipak which gave me ideas and allowed me to develop them
further and use different ideas from each band to make my digipak.
 Colour Scheme : The indie digipak which I have researched uses colours such
as, red, black and white. They use the black and white to represent the genre
of the music being indie. The red tops it up to represents the rebellious attitude.

3.  Fonts:  For the track list part of
The fonts used for the digipak are sort of the same the digipak, the font used
style with the fonts used by The Libertines. This blends with the image and
represents the style of the indie genre as well as the whole style of the
the do-it-yourself attitude. design as it’s a bit hard to
see which The Libertines
use this style in one of their
albums which I thought it
would be good to use for
our digipak.
 I have decided to use
this font, a magazine
torn letters/words for
the digipak and advert
as it gives it an indie
look as well as
representing the band
whom we picked.

4.  Photography:
For the digipak, we’ve used naturalist images as The Libertines
photographs are shot in real location and have a natural look as if
they don’t know there is a camera present so we decided to base
our digipak and advert image to this style ‘naturalistic’

5. Advert
 We decided to base the same image and design from the digipak
front cover to the advert as most adverts follows the conventions and
the forms from the albums which makes the audience recognise the
band’s music album cover.
 The font we used is similar to the one The Libertines use as we
tended to follow the style/structure by The Libertines.

6. Music Video
 Location: As done my music video research I realised that The Libertines
and other indie bands/artist like the Arctic Monkeys tend to shot in real
location. Also I noticed that The Libertines music videos are quite
naturalistic so we as a group decided to shot our music video in real
location and make it look natural instead of ‘staged’ even when they
performed which is what makes The Libertines show the indie genre
stereotype of being rebellious as well as representing the genre itself.

7.  Costumes:
The Libertines in their video ‘don’t look back into the sun’ they wear a costume
military look but in their other music videos they wear casual everyday clothes as
they act natural towards the camera. The casual clothing wear is part of the indie
stereotype and by following the convention of an indie genre.

8.  Camera work:
The Libertines tend to use a rough camera work in their music videos. As their
videos tend to be naturalistic, they just move and do whatever they want and they
camera just has to follow them. This represents the rebellious do-it-yourself
attitude within the indie genre and the stereotype from The Libertines.

9.  The combination of my main product and ancillary text are the fact that
they blend perfectly together as we decided that some of the images for
the digipak was to be taken from the music video. This gave the
audience the ability to formalize themselves to the bands products and
have the knowledge to distinguish the band members as well as giving
a more easy distribution to the package as a whole and knowing their
target audience.
 The font which we used for The Libertines name, we used it not only in
the digipak but also in the advert which gives it a similar look to The
Libertines original digipak and advert.
 The colour scheme white and black, we used it throughout the digipak
and the advert as it gave it the indie genre look as well as making both
of these product have a strong link between them.

11.  This is our audience response summary from our music video.

12.  To gain more audience feedback for our music video, we creating survey
monkey. This gave the audience an opportunity to tell us what they though
of the video.
 From the research, we found out that most people who gave us the
feedback liked indie music which was useful as it gave us a more accurate
result and what indie fans look for in a music video. In the feedback they
think that the video went well with the song and fitted perfectly to the indie
genre even though some suggested more quick shorter shots as well as
naturalistic shots as some looked ‘staged’

14. Research
 For the researching part of the project I used Wikipedia to help me find
information on the indie genre and about The Libertines as well as other indie
bands/artist. I then used YouTube which helped me look and analyse The
Libertines and other indie bands/artist’s music video which I was able to
gather all my research and post it in blogger.
 Its very useful and allowed me to edit posts, save post as drafts and allow to
update out blog electronically as we progressed through our project as well as
add videos, images, PowerPoint presentations and follow others members
from my group so we can share our information and work.

15. Planning
 We created our digipak and advert using Photoshop. Having
design a music magazine cover for our AS coursework, it made
it easier for us to use Photoshop in order to create our
products.
 I have used PowerPoint in order to present my work in an
organized way when doing a long research and planning which
was easier to place any text or image where and I wanted. I then
was able to just upload my PowerPoint into my blogger account
through slide share.
 We have also used our mobile phones blogger app in order to
update our blogs and add extra work taken from our phones.
This gave it an easier access when not being able to access
blogger through a computer.

16. Production
 For our music video, digipak and advert images
we used the Nikon D600 camera which gave us a
more advance technology which was easy in order
to film and take photographs for our production
allowing us to zoom in from quite far away and get
a great piece.
 We used a MacBook in order to make our music
video using the software Final Cut Pro. We though
it was easy to use and allowed us to place
different shots anywhere and edit them easily.

17. Audience research survey
 We used survey monkey in order to find out what they audience
liked about indie music, and what artist they mostly enjoyed. As
well as finding out what they would look for in an indie music
video which helped us on the planning of our music video,
digipak and advert.
 Survey monkey also allowed us to place questionnaire for our
music video and place the link in YouTube under our music
video for people to be able to give us feedback.
 Once we finished editing out music video, we upload our video
to YouTube from Final Cut Pro.