Youth today are more similar than different; they are at heart the same as previous generations, and the same as other young people around the world. What is different are the tools that today’s youth have to communicate, connect, and create.
This is part one of a series.
2. Youth today are more similar than different; they
are at heart the same as previous generations,
and the same as other young people around the
world. What is different are the tools that todayʼs
youth have to communicate, connect, and create.
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3. Same Same but Different
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4. 1. Universal drivers of youth
2. Youth are more similar that we think
3. Yet key differences exist
4. Some brands are getting it right
5. Whatʼs emerging on the horizon
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5. Let’s go for a deep dive
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36. Rules of Sharing
1. Content matches my social image
2. Brings benefit to my social group
3. Ultimately adds to my social value
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37. “the internet world is more real”
(Shanghai teen)
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38. Kids like to play
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55. music individual group
succeed create free
fun loved me
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56. www.slideshare.net/welovetrends
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not been cleared for commercial use.
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