消费者决策过程.ppt

Consumer Decision Processes By Meichiung Chi

消費者決策過程 ,[object Object],[object Object],[object Object],[object Object]

決策過程本質 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purchase Option ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumption Options ,[object Object],[object Object],[object Object]

Divestment Options ,[object Object],[object Object],[object Object]

Consumer Decision-Process Model ,[object Object],[object Object],[object Object],[object Object]

個人（內在）因素 ,[object Object],[object Object],[object Object],[object Object],[object Object]

環境（外在）因素 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

心理因素 ,[object Object],[object Object],[object Object]

決策過程七階段 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exposure Attention Comprehension Acceptance Retention Memory Internal Search Need Recognition Search Stimuli *Marketer Dominate *Other External Search

Types of Decision Processes ,[object Object],[object Object],[object Object]

初購 ,[object Object],[object Object],[object Object]

續購 ,[object Object],[object Object],[object Object],[object Object]

特例 ,[object Object],[object Object]

衝動性購買 ,[object Object],[object Object],[object Object]

衝動性購買特徵 ,[object Object],[object Object],[object Object],[object Object],[object Object]

影響解題程度之因 ,[object Object],[object Object],[object Object],[object Object]

LPS: Greatest challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

決策遊戲法則 ,[object Object],[object Object],[object Object],[object Object],[object Object]

（一）無可替代法 ,[object Object]

１）編纂法 ,[object Object]

２）部分削減法 ,[object Object],[object Object]

３）連結法 ,[object Object]

（二）可以替代法 ,[object Object]

（二）可以替代法 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

（三）階段決策法 ,[object Object],[object Object],[object Object]

（四）建構法 ,[object Object],[object Object]

（五）情感法 ,[object Object]

消费者决策过程.ppt

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