Presentations slides on Effective eMarketing Strategies for Club Success, a workshop which I conducted at the 2010 Toastmasters District 80 Annual Convention in Bangkok on May 2010.

1. Effective eMarketing
Strategies for Your Club
2010 Bangkok Annual Conference
Goh Wei Koon DTM
Immediate Past District Governor 2009/2010
District 80

2. What is eMarketing?
• eMarketing is Electronic Marketing.
• Applying marketing principles and techniques via
electronic media, mainly the Internet.
• Process of marketing a brand using the Internet.

3. Elements of eMarketing
Websites
Social Media Web
Statistics
Webinars,
eMarketing Advertising
Podcasts
Direct Mails Affiliate
Programs
Search
Engines

4. Developing Your Plan
eMarketing Plan
Targets & Goals Planning Tools Implementing
• Customers • Website • Create a database
• Goals & • Direct Marketing • Create communication
Objectives • Indirect Marketing campaign
• E-Commerce • Decide on formats &
• Budget
• Pay-Per-Clicks
Clicks designs
• Resources campaigns
• Using mass mailing
• Capabilities • Direct emails
Software
• Online Advertising
• Web PR • Using autoresponders
• Viral Marketing • Using web analytical
• Social Media tools
• Search Engines • Monitor & track results

5. Tip 1: Get a Club Website

6. Club Websites
Some Examples for Discussions:
• Toastmasters Club of Singapore
• Thai Airways Toastmasters Club
• Kowloon Toastmasters Club
• Free Toast Host

7. Tip 2: Include Web Statistics

8. Analysing Your Web Stats

9. Free Web Statistics
Some Analytics Engines that you can install:
• Google Analytics
• Stat Counter
• OneStat.com
• SiteMeter

10. Tip 3: Email Marketing
• A form of direct marketing which uses electronic
mean to deliver messages
• Oldest and most powerful of all emarketing tactics
• Extremely cost effective and low cost per contact
• Highly targeted
• Customisable
• Completely measureable

11. Email Marketing Service

12. Free Email Marketing Services
Some Email Marketing Services include:
• Mail Chimp – up to 500 contacts
• Simply Cast – up to 750 contacts
• Send Blaster – up to 100 contacts

13. Tip 4: Develop a eNewsletter

14. Tip 5: Include Relevant Keywords

15. Search Engine Optimisation (SEO)
• SEO is key to harnessing power of Natural
Search
• Users find what they need primarily via search
• Listed on major search engines
• Listed high up enough to be seen
• Identify key phrases to target
• Build links to search engine spiders

16. Keywords Analysis
• Google Adwords
• Keywords Performance Chart / Data

17. Tip 6: Get a Facebook Group

18. Increase Social Media Presence
Social Network Sites that you can build:
• Facebook
• Linkedin
• Twitter
• Plaxo
• Xing

19. Contact Info:
Email: wkgoh@singnet.com.sg
Skype: gohweikoon
MSN: ah_gu@hotmail.com