From my gig at Creative Buzz. For links and more info, see http://www.weconverse.com/2010/09/16/2010-10-28-creativity-meets-social-media-creative-buzz/

1. social media
meets creativity
Creative Buzz, Turku, 2010-10-28
RichardGatarski.com

2. dad (milton & nellie)
phd (marketing)
advisor, inspirer, provocateur
RICHARD GATARSKI

3. introduction

4. takeaway

5. digital immigrants

6. digital natives

7. amazing kids

8. u?

9. not your world?

10. 40+ million, 200+ countries

11. contemporary culture

12. mashing up

13. gnomedex 2005
CC 2.0, www.flickr.com/photos/penmachine/21506549

14. being online
Connected
Swedish meeting model 2007
#creativebuzz

15. hmmm

16. #ind10

17. why twitter?
human
popular
fun
useful
educating
social

18. micro blogging

19. hashtagging
@minnavaltari
@ttalola
@liljajan
@laurajohansson
@kellokangas
@rintakumpu
@roexae
@turku_2011
@TuomasW
@Mersu67

20. separate
professional
personal
private

21. twitter tools

22. location integration

23. more tools
theconversationprism.com

24. insights
experiencedheard aboutclueless

25. faq
should I do this (social) thing?

26. udoit2
www.idiomsbykids.com

27. assuming
educated
connected
conversant
we customers/ citizens/ consumers are
we
are more than I am

28. re-think

29. towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and
marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac

30. knowledge
turku?

31. we find

32. kewlr search

33. get out clause

34. mass media think
use
100 media
that each reach
100 000 people

35. old guerilla pr

36. acknowledge that
10 000 000 actors
each are conversing with
10 people
think social conversation

37. we media

38. crowdsurfing

39. crowdsourcing

40. geek squad
”Instead of setting the
agenda, I’m now going
to try and discover their
agenda, and serve it.”
Robert Stephens,
founder of Geek Squad

41. open up

42. beyond details
“offers nothing less than a game plan for
all of us to fix a broken world…
… collaborative innovation is not only
transforming our economy but
all of society and its many institutions”
Don Tapscott and Anthony D. Williams

43. fiskis5an.se

44. blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html

45. some advice
1. listen carefully
2. invite to conversations
3. support stakeholder networks
4. create social media
re-think
do tweet

46. converse?
www.weconverse.com