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sociala medier




bigger than
   brands?
                   IAB Grand One-seminarii, Helsinki, 2010-03-25
                          RichardGatarski.com
sociala medier   takeaway
sociala medier   amazing kids
sociala medier                        trends



                  number of blogs
                  facebook tools
                     social profiles
                      perplexed
                      adapps
                         money
                       xxdget
number




                                         year
sociala medier   (next) big thing(s)
sociala medier               trip’s idea(s)


multimedia in business?




                 let consumers lead
sociala medier   project natal
sociala medier                   who?




                 avatar of
                 Dr Grace Augustine
sociala medier   around 1998
sociala medier   augmented reality
sociala medier                              2day




                 theconversationprism.com
sociala medier                      insights




clueless              heard about   experienced
sociala medier               faq




should I do this (social) thing?
sociala medier                          udoit




                 www.idiomsbykids.com
sociala medier                               gnomedex 2005




                 CC 2.0, www.flickr.com/photos/penmachine/21506549
sociala medier                                being online




                       Connected
                 Swedish meeting model 2007


                        #????
sociala medier   grand one 2010
sociala medier   being (a)live
sociala medier   hashtagging
sociala medier   medium
sociala medier   back channel fire
sociala medier   hot issues
sociala medier      danah boyd @ sxsw 2010



For the parents and educators in
the room [...] The worst thing you
can do is start a sentence with
"back in my day." Back in your day
doesn't matter. What does matter
is that you care and that you too
are trying to figure out how to
make sense of an ever-changing
environment
sociala medier   e-methodology
sociala medier      don dillman @ aapor 2002




My main memory of that experience
is going to meetings to face the
skeptical discussants […] how
doubtful they were that I could
collect accurate information on the
telephone
sociala medier   why do it?
sociala medier            leading question




        who gives us meaning?
sociala medier   cleaning up
sociala medier                           broadcast history




                 KDKA, Pittsburgh 1920
sociala medier                       broadcast history




William Procter & James Gamble, 1837 -      Ma Perkins, 1933
sociala medier                                 great idea




     Philo Farnsworth with “Image Dissector” 1929
sociala medier   post world war II
sociala medier   a young wife
sociala medier                            creative genius




Sylvester L. "Pat" Weaver Jr., president of NBC, 1955
sociala medier   tech lesson




it took
      many
decades
sociala medier        spinning industrial wheel




   and we
        got

   brands
             for end use of stuff
sociala medier   The trend
sociala medier   digital natives
sociala medier   40+ million, 200+ countries
sociala medier                 refocusing




                 social networks
sociala medier                                                                   social soaps




                 Source: Steven Johnson (2006), Everything Bad is Good for You
sociala medier   leveraging networks
sociala medier   facebook avatars
sociala medier                                         brand value




    “linking value”
    what the brand delivers in order to
    support the social links in the tribe
                                  Bernard Cova, 1993
sociala medier          a different brand




brands transformed
  to tools for

  identity
                & relationships
             management
sociala medier   they are (still) in it
sociala medier   passion
sociala medier   a taste of future
sociala medier
sociala medier   fiskis5.se
sociala medier




             blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html
sociala medier                going on




something
             bigger than
                brands!

         but what?
                     u tell us…
sociala medier




                  converse?


www.weconverse.com

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Bigger than Brands, IAB Finland, 2010-03-25