This document discusses the challenges modern marketers face and lessons learned from Emailvision's experience. It summarizes Emailvision as a SaaS company for email and social marketing with over 7,000 clients sending 5 billion messages per month. The key lessons discussed are: 1) Move from mass mailing to targeted segmentation using data to personalize campaigns. 2) Automate segmentation for time savings and greater customer intimacy. 3) Incorporate social media channels by connecting email and social marketing. 4) Prepare messages for the growing number of mobile users to ensure a seamless experience across all devices.
1. Global SaaS Leader en
Email & Social Marketing
Relationship
Marketing
The New Challenges
of a Marketer today
Peter Schellaert
Country manager BENELUX
3. Company at a glance
ď§ SaaS for email & social marketing campaign management
ď§ FY 2011 revenues âŹ80 million
ď§ 40% organic growth
ď§ Will reach 650 employees in FY11
ď§ 100 new clients / month
ď§ 7 000 clients worldwide
ď§ Sending 5 billion messages / 350K campaigns / month
ď§ Two acquisitions, ObjectiveMarketer and smartFOCUS
ď§ Investing in long term product leadership
www.emailvision.nl
16. Combining social marketing with email
Places to Start
â Leverage your email marketing to build an
engaged community on your social networks
â Add social sharing in your email campaigns
â Build momentum on social networks for an
email campaign
â Listen to your customers and understand
their preferences when connecting with your
brand
www.emailvision.nl
17. Build your community on social networks
Over 8000 fans
joined in the first
2 days
Now there are
39,900 fans
www.emailvision.nl
19. Email on devices
Morgan Stanley: Apple iPad is one of the fastest growing new devices ever
www.emailvision.nl
20. Email on devices
Create a seamless mobile experience
â Identify the customers who are reading
your emails on devices
â Ensure that emails are optimized for
devices in order to increase mobile
conversion rates
â Confirm a positive mobile web
experience beyond your emails
www.emailvision.nl