4. Famous in
Holland!
Number 1 online shop in
NL; growing fast in B
(books, entertainment, electronic
s & domestic appliances, toys &
baby, kitchen & cooking, health &
beauty, pets, gardening, DIY)
One of the best visited
websites in NL
Competition:
• International
e-commerce companies
• Local stores
5. A short history
Born in 1999
Revenues bol.com in Mio EUR
Omzet in Mio Euro
355
304
268
224
171
Our mission
107
71
51
26 35
2 11 18
Part of Ahold
1999
2001
2002
2004
2005
2006
2007
2009
2010
2000
2003
2008
2011
since 2012
Grown very fast
6. From media to department store
1999 2000-2003 2004-2008 2009-2010 2011 2012
New categories
Small Baby
Appliances
Books
Health
Electronics
& Beauty
Appliances
Entertainment Toys Cooking
& Dining
New business
& channels
2nd hand Digital reading Plaza Mobile 2.0
International
expansion
Belgium
7. Bol.com in België
75% Vlamingen kent bol.com
300.000 Belgische klanten (x2 vs 2011)
NPS in Belgie is hoger dan NPS in Nederland
9. Sometime early 2010…
– Bol.com growing fast
– The completeness
and correctness of
our product data had
to be improved
– The time and effort
required to add
content information
from new suppliers
should be decreased
– A need for
flexible, robust and
scalable processes
and tools
11. Objectives of NCA
• Scalability (to be able to manage >25M products)
• Improve onboarding suppliers
• Enhance content data quality by advanced technology
• Provide (much) more functionality needed on short or
long term
• Higher level of automation
12. High amounts
complexity
10M+ (growing to 25M)
Average no. of attributes
per product: 250+ (and
max 1000)
100+ automated supplier
connections
50+ users
10+ product groups
16. MDM for bol.com
STEP 5.2
Import
Mgr / MMP / Exports to
Manual Other
Data Activities Systems
Quality
17. Characteristics of
STEP@bol.com
• STEP (by Stibo Systems) is the content system for bol.com
• Most content is provided by many suppliers in a fixed format.
This is loaded automatically into STEP as supplier data.
• The supplier data is automatically translated and transformed
into – for bol.com – relevant information: bol.com content.
• Match; Make; Promote
• Bol.com content can/will also be enhanced manually. Wizards
are created to support this.
• The bol.com content is hence the 'best' content (“Master Data”)
18. Import Mgr / Data Quality
Many Suppliers
Retrieve Data (via FTP)
Process Data (via Talend)
STEP Import Manager
STEP Data Quality Module
Supplier Product Info; ready for MMP
18
19. Match and Make first step of
MMP
Match &
Promote Approve
Make
Step 1
• The process starts with Match & Make
MMP is required to transform supplier data into bol.com content.
20. Promotion is the second step
of MMP
Match &
Promote Approve
Make
Step 1 Step 2
• The process starts with Match & Make
• Afterwards the promotion process is initiated
21. Match, Make & Promote in 3
sub steps
Match &
Promote Approve
Make
Step 1 Step 2 Step 3
• The process starts with Match & Make
• Afterwards the promotion process is initiated
• It ends up with an approval of the object(s)
Now we have the ‘golden bol.com product’
(Master Data)
22. Manual activities
•Next to the automated
processes we can also
enhance the data
manually.
• Splitting and merging
wizards have been
developed to support all
business rules
23. Results
• Time reduced for adding a new product
category
• Time reduced for adding (new) automated
supplier content
• Increased fulfillment rates
• Less order cancellations
• Improvements to bol.com Plaza
(marketplace) made possible
24. The future
• We are finishing the implementation of STEP MDM
for all other remaining product groups
• We will work on templates, standards and other
tools to automate product information management
further
• We will continue to grow the STEP MDM solution
and enhance the data model further.
• bol.com will continue to invest in the relationship
with Stibo Systems in order to have our
requirements included in new releases of STEP
MDM
26. Conclusion
The MDM journey doesn’t
stop.
Growth leads to new
challenges.
STEP by Stibo Systems will
help us to make this
journey.
Hinweis der Redaktion
Luister hoe bij bol.com, met 3,4 miljoen actieve klanten, het sinds de implementatie van het MDM-platform STEP het eenvoudiger is dan ooit om nieuwe productcategorieën toe te voegen. Verder zal worden toegelicht hoe bol.com in staat is voor meer dan 10M producten met elk tot wel 250 kenmerken de content consistent en automatisch te kunnen onderhouden.”
EDUCATE
The completeness and correctness of our product data had to be improved this should lead to more sales/higher revenuesThe time and effort required to add content information from new suppliers should be decreased this would enable us to add new product categories much fasterThe need for a stable and robust platform this would save time and effort to maintain and support the system for both IT and Business staffThe need for a flexible and scalable tool our product portfolio is expect to grow to >25M products next years
Matching:Many suppliers delivering same product (foor books average 2,5). Based upon attributes (content)