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4 adobe gaming on tv
- 1. 0 Introduction: Gaming on TV February 2012 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 2. 1 Gaming on Television Allen Ellison Senior Adobe Platform Solutions Architect Luke Lam PlayJam USA – VP Business Development © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 3. 2 SMART TV GAMING Enhance. Monetize. Promote. Analyze. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. PlayJam
- 4. 3 TV SDK HTML/JS GAME SDK ZIP FLASH GAME SWF AIR © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
- 5. 4 TODAY © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
- 6. 5 COMING SOON © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 7. 6 Adobe &PlayJam • TV Gaming : Massive potential, ready to explode • PlayJam: one-stop-shopping solution to publishing & monetizing TV games • PlayJam: Enhance, Monetize, Promote your games on TV © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 8. 7 About PlayJam –Powering Smart TV gaming PlayJam is the world’s leading cross-platform games network for Smart TV • offering titles from the world’s leading publishers • serving millions of players globally • distributed and operating across all major TV brands. - one-stop-shopping solution to publishing and monetizing content in millions of homes worldwide. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 9. 8 What’s the Opportunity for TV? Massive potential, about to explode “Connected TV to reach 1.5 billion TVs by 2015.” Screen Digest “Global Connected TV shipments to grow 58% annually through 2014.” Display Screen “UK / USA Smart TV connection rates over 50% today.” Samsung 76% of TVs will be connected to the Internet by 2015. Park Associates © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 10. 9 The Smart TV Opportunity 5,000,000 Avg days for May, 2011 100K Downloads 100,000 Feb, 2010 Source: © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 11. 10 The PlayJam SDK Enhance. Monetize. Promote. A rich tool-set for games developers: Enhance, Monetize & Promote your games across millions of Smart TV Platforms Worldwide. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 12. 11 Enhance - Social Features that unlock the potential of games Tournaments Leaderboards Social Network Integration Recommendation Engine © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 13. 12 Enhance SDK Support: – Seize control of the remote Traditional PlayJam Companion App Remote: • SDK to create customized, branded remotes on iOS and Android Gesture Smart Devices © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 14. 13 Monetize - A full-featured, global billing solution: Support for multiple billing models: • Pay-per-play • In-app purchasing • Subscription • Ad-funded A truly global billing solution: • 200 countries • 170 currencies • Payment methods: credit cards, pre-paid © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 15. 14 Monetize – Pre-roll Video Advertising: Fully Targeted Video Advertising Fully localized content 500+ publishers © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 16. 15 Promote - Global distribution, all major platforms • Global agreements in place with all Tier 1 partners, controlling 65% of the market. • On-Platform promotion via PlayJam Games Channel • Off-Platform promotion via PlayJam game cards © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 17. 16 Analyze – Track your Audience in real-time Powerful analytics engine for real insight into TV gamers © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Hinweis der Redaktion
- Just a thought here. For years, Adobe has used the phrase “Powered by Adobe” – although certainly Adobe hardly owns the phrase (and I’m quite sure that Adobe didn’t even coin the phrase) – but I was trying to think of a cute way to mix Adobe and PlayJam messaging – such as “Powered by Adobe, made tasty by PlayJam” – okay, that one’s not so hot – but the idea being that even though Adobe may provide much of the foundational technologies and workflows that would allow a developer to create a multi-platform game, PlayJam provides the missing ingredients that allow the developer to enjoy a measurable return on their investment and to be able to manage their content’s distribution.
- PlayJam – Who are we? The power behind Smart TV gaming. Omnipresent. Large audience. Comprehensive content strategy.PlayJam is the world’s leading cross-platform games network for Smart TV offering titles from the world’s leading publishersserving millions of players globallydistributed and operating across all major TV brands.one-stop-shopping solution to publishing and monetizing content in millions of homes worldwide.
- PlayJam – Who are we? The power behind Smart TV gaming. Omnipresent. Large audience. Comprehensive content strategy.PlayJam is the world’s leading cross-platform games network for Smart TV offering titles from the world’s leading publishersserving millions of players globallydistributed and operating across all major TV brands.one-stop-shopping solution to publishing and monetizing content in millions of homes worldwide.
- The Opportunity - Why should a content partner be interested in Smart TV?
- The Opportunity - Why should a content partner be interested in Smart TV? Number of TV shipments:http://www.digitimes.com/news/a20120210PD209.html?utm_source=twitterfeed&utm_medium=twitterSamsung expected to ship ~50M units in 2012
- EnhanceTargeted PersonalizationMonetizationEconomy TuningPromoteAnalytics: Behavioural SegmentingLive TestingGlobal Distribution
- ENHANCE – Social Plug-insTournaments – Enable competitive interaction between players through skill and prize games.Leaderboards – Enable players to register high scores for ultimate bragging rightsSocial Network Integration – post scores and challenges to Facebook to promote content.Recommendation Engine – Use real-time and canned player data to profile audience & serve relevant offers.
- ENHANCE – Full support for all types of input devices. Support for current remotes / emerging gesture recognitionThe PlayJam Companion App Remote:Use SDK to create customized, branded remotes for specific titles for use on iOS and Android devices.Automatic launch on selection of gameFull text entry capability with local character setEnables rich and immersive gaming.
- MONETIZE – Full support for all billing models.Support for multiple billing models:Pay-per-playIn-app purchasingSubscriptionAd-fundedA truly global billing solution:200 countries170 currenciesPayment methods: credit cards, pre-paid
- MONETIZE – Support for free-to-play gaming with options to insert highly targeted pre-roll advertising – a natural fit for TV.500+ publishers
- DISTRIBUTION – one-stop shop / global / we have done all the work so you don’t have toGlobal agreements in place with all Tier-1 partners, controlling 65% of the market and a growing list of Tier-2 partnersPlayJam Games Channel:A full-featured games destination.highly visible on TV UI.User-based RecommendationsFeatured Content (negotiated positioning)Ability to maintain a branded channelOff-platform via the PlayJam Game CardDistribution in over 6,500 GameStop retail outlets worldwide.Available for redemption against games on all Smart TV Platforms using PlayJam’s Pre-Paid Card API.A range of cards giving time-based or brand-based access to specific branded games or across all qualifying titles on the platform.Available to purchase online via PlayJam, GameStop, Amazon and a growing affiliate network.The Pre-Paid Games Card is designed to enable any game developer to opt in to the system via the SDK.
- Targeted Personalization: Deploy different versions of game to different types of users based on their playing style and personal preferencesBehavioural Segmenting:Identify similar groups of users on their in-game behaviour, and gather insights on their specific activitiesEconomy TuningTrack monetization in details and in real-time, and actively tune your in-game economy by changing game resources on the the fly.Live TestingTest out changes on any aspect of your game immediately, and then track how users respond.