1. Digital Marketing__________________________________________________________________

2. Set the right pitch to play well in the virtual playground
• You have heard of SEM and the magic of
PPC. But then you are haunted by the big
ghost—don’t know how to do the PPC.
Don’t worry it is all simpler than you think.
All you need is to apply the right mix of
strategy. Read on to find out more.

3. Digital Marketing__________________________________________________________________
SEM or search engine marketing is the
process of enabling search engines to do the
marketing for your brand. The process
employs a number of factors like keywords.
In a networked world, people search for
products and services on the internet just as
they did it in real malls and markets. So
since the supply is made available on the
internet, you must create your demand on
the same platform as well. SEM is just that–
marketing using search engines.

4. Pay Per Click or PPC is a way of
advertising in which you pay the
owner for hosting your
advertisements in his webpage. You
pay him each time your ad is clicked
by a user. Now that is just like
advertising in a newspaper with the
difference that in a newspaper you
pay the publisher merely for printing
you ad in his page. In PPC the site
owner allows you to put up your
advertisements on his site. But you
pay him only when your ad is clicked
on.

5. The rules of the game are the same. Keywords are the most
important component. This apart, all that applies for proper
search engine optimization, holds good for SEO and PPC as
well. There are of course a few other things worth keeping in
mind. The page to which you direct your audience once you
win a click is called the landing page. Many people hyperlink
their keywords to their homepage instead of the landing page.
That is a strict no-no. Doing this spreads negative vibes among
users. If necessary build up a number of landing pages each
one dedicated to specific clusters of keywords.

6. Another important thing to mind is the content. If the content
is poor or is not compelling, it will not yield results up to your
expectation. Grab hold of passionate content writers who
know exactly what you need to talk about your
products. WebVriksha is an SEM marketing agency in Mumbai
and has a team of writers, marketing experts etc. who can
come to your rescue for digital marketing. As a growing SEO
company in Mumbai, it caters to companies in various
industries with its cost effective SEO services. So, make a smart
move today and give wings to your business!

7. Digital Marketing___________________________________________________________________
Thank
YOU . . . .
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Sector 19A, Nerul (East),
Navi Mumbai 400 706, India
Email: info@webvriksha.com
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Phone: 022 277 099 54
Abhishek: +91 9821 58 58 56