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The Rise of Content Marketing
1.
The Rise of
Content Marketing Anoop Sahgal | Executive Marketing @anoop_sahgal © 2012 Adobe Systems Incorporated. All Rights Reserved.
2.
Agenda
What is Content Marketing? Examples of Brands Using Content Marketing 5 Tips and Takeaways To Leverage Content Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 2
3.
Content marketing involves
creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty. “Marketers can provide insight and help create brand advocates. “ © 2012 Adobe Systems Incorporated. All Rights Reserved. 3
4.
9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactic to achieve their goals. Marketers, on average, spend over a quarter of their marketing budget on content marketing Source: Content Marketing Institute © 2012 Adobe Systems Incorporated. All Rights Reserved. 4
5.
Examples of Brands
Using Content Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 5
6.
© 2012 Adobe
Systems Incorporated. All Rights Reserved. 6
7.
© 2012 Adobe
Systems Incorporated. All Rights Reserved. 7
8.
© 2012 Adobe
Systems Incorporated. All Rights Reserved. 8
9.
© 2012 Adobe
Systems Incorporated. All Rights Reserved. 9
10.
© 2012 Adobe
Systems Incorporated. All Rights Reserved. 10
11.
© 2012 Adobe
Systems Incorporated. All Rights Reserved. 11
12.
Top Trending Theme
on CMO.com © 2012 Adobe Systems Incorporated. All Rights Reserved. 12
13.
5 Tips and
Takeaways To Leverage Content Marketing “Marketers can provide insight and help create brand advocates. “ © 2012 Adobe Systems Incorporated. All Rights Reserved. 13
14.
5 Tips and
Takeaways To Leverage Content Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 14
15.
Impact Across The
Organization © 2012 Adobe Systems Incorporated. All Rights Reserved. 15
16.
Sign up for
the newsletter ”’ Anoop Sahgal asahgal@adobe.com @anoop_sahgal © 2012 Adobe Systems Incorporated. All Rights Reserved.
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