More and more small businesses and entrepreneurs are realizing that social media is a MARKETING MUST! It goes along with a brochure and a website. In order to be successful using Social Media, you need a well thought out social media strategy and an action plan. One of the main purposes of using Social Media for business is to build an online presence that: •Expands your customer base, •Exposes your brand to new customers, •Utilizes word-of-mouth sharing and help achieve your ultimate goal — •Which is to generate leads and sales. Social Media also allows you to research companies, increase your company’s visibility and most importantly expand your connections and your client base as well! Each Social Media platform requires its own unique approach to build your business online.

1. The Benefits of Social Media Marketing Janette Speyer, @websuccess #WSTLimoneira Online Marketing and Branding Strategist at Web Success Team

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