Web Signage allows for optimal advertising campaign planning by precisely defining locations and audiences. It facilitates creating new campaigns by selecting target characteristics, which then automatically visualizes relevant locations and estimated success rates. The tool defines location details like demographics and players to guarantee simple and effective campaign creation and determines the best players to maximize impressions.

1. Advanced Management of Advertising Campaigns with Web Signage

4. The next step is the automated visualization of the locations according to their relevance

6. Management of Advertising Campaigns Application Standards for Advertising Contents Each location on the territory consists of a typical audience, which is characterised by gender, age group and average income.

7. Management of Advertising Campaigns Application Standards for Advertising Contents Based on their statistical profile, the most important locations are identified in order to maximize the impact of the ad and to get the most out of advertising space.

8. Management of Advertising Campaigns The value of a Location The economic value of a location is not only characterized by the audience’s profile but also by the characteristics of the players. They must be placed in a good position and need to be represented in an adequate number.

9. Management of Advertising Campaigns Application Criterion for the Player According to OVAB the duration of the loops needs to correspond to the average stay of the audience. This limits the available space on the player.

10. Management of Advertising Campaigns Description of the Web Signage Locations Web Signage makes it possible to exactly define the characteristics and the benefits of a location, in order to guarantee a simple and effective creation of a campaign.

11. Management of Advertising Campaigns Description of the Web Signage Locations The geographical location will be defined by using a map and the address search function.

12. Management of Advertising Campaigns Description of the Web Signage Locations By using the cursor, you can configure the desired target audience, based on gender, age group and the income.

13. Management of Advertising Campaigns Description of the Web Signage Locations For each player you can specify the picture (indicated by impressions/hour), the amount of displays and the optimum duration of the loop, based on the expected stay of the audience.

14. Management of Advertising Campaigns Web Signage is the tool for an optimal planning of advertising campaigns Web Signage makes it possible to create a new streamlined campaign in just a few clicks. The first step is the selection of the target group characteristics.

15. Management of Advertising Campaigns Web Signage is the tool for an optimal planning of advertising campaigns The locations will be displayed on the platform as a ranking list, which is based on the target characteristics (the percentage rate indicates the impressions generated by the audience).

16. Management of Advertising Campaigns Web Signage is the tool for an optimal planning of advertising campaigns After the desired location has been selected, Signage Web automatically determines the best player, ensuring the best filling of the loop in accordance with the average stay of the persons. Moreover, repetitions and generated impressions based on the actual activity and the representation in front of the audience, will be recorded. Thus, an objective overview of the expected performance will be supplied.

17. Management of Advertising Campaigns Web Signage is the tool for an optimal planning of advertising campaigns At the end, the total cost will be calculated, as well as a per player listing. The basis for this calculation is the calculation model scheduled for the corresponding location (CPM, CPS, CPR or FLAT).