Intoduction to Web Signage, the integrated, innovative, versatile and complete software platform
for Digital Signage, Audio Broadcast, Proximity Marketing
and advanced communication projects.
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Overview of digital signage platform Web Signage
1. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
The integrated, innovative, versatile and complete software platform
for Digital Signage, Audio Broadcast, Proximity Marketing
and advanced communication projects.
2. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Argomenti
Reference market
An ever new business model
Architecture
Supply models and ROI
3. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
THE REFERENCE MARKET
4. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
What are we talking about?
Digital signage
digital advertising, video poster or digital
signs whose contents are displayed to the
audience through electronic displays or
projectors specially arranged in public
places
Bluetooth Marketing
is a marketing tool through which you can
convey messages and multimedia content
directly to mobile terminals of users in a
particular area
Audio broadcasting
audio and music programs for the
dissemination of advertising, informational
announcements and background music
Tools and technologies that allow you
to convey advertising messages and
multimedia information using digital
media upgradeable and customizable
on real time according to the places,
areas and times.
5. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Proximity marketing
From May 2008, investments on media (ad spaces)
are less than on 2007
Proximity technologies draws a slight portion of the
advertising budget
On 2005 the digital signage was not included on
bigger communication and advertising budgets
On next 10 years, digital signage will be the first
communication and marketing channel
Growth estimations in the order of 50% per year
6. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
AN UNQUENCHABLE BUSINESS
MODEL: COMMUNICATION
7. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Development of value added services
The concept of static content is expanding into a new paradigm articulated and at
pace with future processes of innovation
8. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Case study Management environment
Dynamic web site
Digital Signage Display
Using the console of the web content
management, website contents can used to
feed the display: virtual poster
Using the console of the web content
management, website contents can used to
feed the display: virtual poster
9. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Case study
Management environment
Dynamic web site
Digital Signage Display
The management of an online catalog for
retailers is used to show the details of all cars
available on digital signs
The management of an online catalog for
retailers is used to show the details of all cars
available on digital signs
10. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Case study
Management environment
Dynamic web site
Digital Signage Display
Public communication integrates with Web
communication in public buildings: virtual
municipal notice boards
Public communication integrates with Web
communication in public buildings: virtual
municipal notice boards
11. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Integrated Solutions: Real Estate Agency
Management environment
Advanced functions
Digital Signage Display
Web Signage for Real Estate Agencies is a
dynamic and interactive solution automatically
integrated platform
Web Signage for Real Estate Agencies is a
dynamic and interactive solution automatically
integrated platform Interoperability
It is possible to use
external XML data as
well as data from
existing management
systems.
Geomarketing
It is possible to develop
data mining models to
display items using a
geographical criteria
based on the location of
the player and the
address of the real
estates.
Multimedia resources
It is possible to attach
to each card, external
multimedia resources
such as videos or
animations.
12. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Integrated Solutions: Travel Agency
Management environment
Advanced functionsDigital Signage Display
Web Signage for Travel Agencies is a dynamic and
interactive solution automatically integrated
platform
Web Signage for Travel Agencies is a dynamic and
interactive solution automatically integrated
platform
Interoperability
It is possible to use
external XML data as
well as data from
existing management
systems.
Multimedia resources
It is possible to attach
to each card, external
multimedia resources
such as videos or
animations.
13. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Integrated Solutions: Product catalog &
Offers
Management environment
Advanced functions
Digital Signage Display
Web Signage consente di creare e gestire cataloghi
dinamici ed interattivi, integrati automaticamente
alla piattaforma e pronti all’uso
Web Signage consente di creare e gestire cataloghi
dinamici ed interattivi, integrati automaticamente
alla piattaforma e pronti all’uso
Interoperability
It is possible to use
external XML data as
well as data from
existing management
systems.
Queuing system
Integrated support for
queue management
systems
14. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Some integrated or integrable features
Team of developers dedicated to research and continued development of
applications and communication models for an always innovative platform
Any window becomes an active
surface with which to
communicate and interact with
passers at any time of day or
night.
Browse through a catalog, read
a newspaper, express
preferences ...
Any window becomes an active
surface with which to
communicate and interact with
passers at any time of day or
night.
Browse through a catalog, read
a newspaper, express
preferences ...
Active displays Near Field Communication
Using the next generation’s mobile phones
it will be possible to download additional
information or contacts, book an hotel
room or buy tickets from electronic
kiosks…
Using the next generation’s mobile phones
it will be possible to download additional
information or contacts, book an hotel
room or buy tickets from electronic
kiosks…
Tour guides on the
move
Queuing systemsLeveraging on the Bluetooth/video
integration it is possible to develop kiosks
for tourist information offering the
mobile version of the same content
Leveraging on the Bluetooth/video
integration it is possible to develop kiosks
for tourist information offering the
mobile version of the same content
For government or business, using the native support, queue
management systems can be integrated within information
and advertising displays
For government or business, using the native support, queue
management systems can be integrated within information
and advertising displays
Full support of touch screens
events and mixed
interactive/non interactive
advertising.
Full support of touch screens
events and mixed
interactive/non interactive
advertising.
15. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
ARCHITECTURE AND TECHNOLOGY
16. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Distributed and collaborative architecture
Content production within consistent workflows and automated organizational
processes
Depending on the organization, some of these functions can be
assigned to external workers or managed using existing
resources and expertise.
Depending on the organization, some of these functions can be
assigned to external workers or managed using existing
resources and expertise.
•The server platform on Data Center
manages the network with centralized data
storage
•The player connected to or integrated with
the display communicates with the data
center and receives the playlist
•The Playlist is the list of clips to be
executed at a predefined period of time on
a player or a player group
•The clip is the multimedia content created
with Web Signage using one of several
predefined graphics models
•The operators are able to manage all
processes (production, planning, targeting,
analysis ...) remotely using only the
functions grant for their role and duties
17. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
An open, all-inclusive, architecture
Web Signage opens to the world of developers, lends itself to innovative solutions, making the
difference in the world of digital signage software, exposing his cards, by promoting research
and stimulating innovation
Flash is our multimedia tool of reference. This allows us to apply know-how and limitless resources that come from the most
widespread multimedia authoring software
Flash is our multimedia tool of reference. This allows us to apply know-how and limitless resources that come from the most
widespread multimedia authoring software
Support for the connection to XML standard - based external data sources. Integration is possible with any source that can
represent data in a universally recognized format
Support for the connection to XML standard - based external data sources. Integration is possible with any source that can
represent data in a universally recognized format
Native computer vision system, compatible with any kind of webcam for automatic audience measurement through the
anonymous recognition of the level of audience attention
Native computer vision system, compatible with any kind of webcam for automatic audience measurement through the
anonymous recognition of the level of audience attention
IP (Internet protocol) based network. The players use TCP to create a virtual circuit through the 80 (HTTP) port to communicate
with the management server at the Data Center. An Internet acces is all you need.
IP (Internet protocol) based network. The players use TCP to create a virtual circuit through the 80 (HTTP) port to communicate
with the management server at the Data Center. An Internet acces is all you need.
Support for video connection in FLV and MP4 format, the same utilized by YouTube and considered the number one standard
for speedy and efficient diffusion of videos throughout the web.
Support for video connection in FLV and MP4 format, the same utilized by YouTube and considered the number one standard
for speedy and efficient diffusion of videos throughout the web.
A technology that exploits proximity features to deliver promo messages, information and targeted multimedia content to
authorized mobile phones for free.
A technology that exploits proximity features to deliver promo messages, information and targeted multimedia content to
authorized mobile phones for free.
Support for all kinds of external video sources (SAT, DTV, etc), event planning and integration with digital communication
objects (Feed RSS, Widget applications Widget, ecc.).
Support for all kinds of external video sources (SAT, DTV, etc), event planning and integration with digital communication
objects (Feed RSS, Widget applications Widget, ecc.).
Support for Web 2.0 shared applications such as YouTube, SlideShare, Zoomorama, Silverlight and any other Web resource and
embedded HTML code.
Support for Web 2.0 shared applications such as YouTube, SlideShare, Zoomorama, Silverlight and any other Web resource and
embedded HTML code.
Support for clips and audio schedules, independently from video schedules, for radio in-store projects, vocal announcements,
commercials, ambient music, etc.
Support for clips and audio schedules, independently from video schedules, for radio in-store projects, vocal announcements,
commercials, ambient music, etc.
18. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
The technology components and related activities
19. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
BUSINESS MODEL AND
RETURN ON INVESTMENT
20. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Two models to compare ... or the best of both
However, for many organizations, the applicable model could be a mix between the
two, with an element of promotion or direct communication and publication of
content within an advertising network.
However, for many organizations, the applicable model could be a mix between the
two, with an element of promotion or direct communication and publication of
content within an advertising network.
Direct communicationAdvertising
AdvertiserAdvertiser
Advertising dealersAdvertising dealers
Hardware
suppliers
Hardware
suppliers
Software
suppliers
Software
suppliers
Consulting
services
Consulting
services
ProductsProducts LicensesLicenses ServicesServices
ContentContent
MoneyMoney
CompanyCompany
SpotSpot
MoneyMoney
ConsumerConsumer
Hardware
suppliers
Hardware
suppliers
Software
suppliers
Software
suppliers
Consulting
services
Consulting
services
ProductsProducts LicensesLicenses ServicesServices
AdvertisingAdvertising
MoneyMoney
CompanyCompany
21. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
Il costo totale di possesso
The Software as a Service (SaaS) model that provides for the distribution and use
of application software over the Internet and includes all services has significantly
lower costs and initial investment if compared to a proprietary infrastructure and
contributes to smooth cost fluctuations due to unexpected expenses.
The Software as a Service (SaaS) model that provides for the distribution and use
of application software over the Internet and includes all services has significantly
lower costs and initial investment if compared to a proprietary infrastructure and
contributes to smooth cost fluctuations due to unexpected expenses.
Costs
•Hardware purchase
•Software purchase
•Setup (time to market)
•Training (learning curve)
•Day management and evolutive upgrade (maintenance)
•Content production, management and publication.
Revenues
•Ad spaces resale
Variable costs
•Time to market (certifications e competences)
•Learning curve (usability and common market tools)
•Technology upgrade (software/hardware assurance)
•Bandwidth and (ISO 27001 certified datacenter)
€
Time
ROI
Cost of ownership
Lowers the initial
investment threshold
Lowers the initial
investment threshold
Anticipates the break
even
Anticipates the break
even
Smooths variable costs
fluctuations
Smooths variable costs
fluctuations
22. SMAU 2008 TELECOM ITALIA ICT CAMPUS
Digital Signage and Proximity Marketing
•Software company specialized in web based enterprise solutions since 1996, with the
development of the one of first software supplied using the ASP model in Italy
•Decades of experience in systems integration at the Telecom Italia Data Centers
•Qualified Telecom Italia supplier and business partner, ICT solutions on Telecom Italia product
list
•Microsoft Gold Certified Partner with ISV / Software and Networking Infrastructure Solutions
competencies recognized and certified by the most prestigious level for Microsoft partnerships
•Specialists in VMware Platform virtual servers architectures
•Company with UNI EN ISO 9001:2000 certified processes
Azienda con Sistema di Qualità
Quality Management System
UNI EN ISO 9001:2000
www.edisonweb.com
http://www.websignage.eu/en/
http://www.digital-signage-software.net/