Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2

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Brief presentation on the latest insights from using Twitter advertising social pay per click advertising on behalf of some of our clients, exploring some of the opportunities for supporting outreach driving website traffic and gaining followers using Promoted Tweets. Originally presented by Josh Whiten of Webscape Marketing at the 2nd Digital in Kent Monthly Meet Up at Fruitworks in Canterbury Kent in June 2014.

Business Technologie Design

Digital in Kent Monthly Meetup June 2014
Josh Whiten
Webscape Marketing
Twitter Ads:
The Lowdown
@joshwhiten

What do they do?
@joshwhiten
• Promote your account
• Promote your tweets

Target users by…
@joshwhiten
• Who they follow
• Interests
• Device
• Gender
• Location
• Language

Potential benefits:
@joshwhiten
• Cheap traffic
• Drive engagement
• Target competitors
• Get data and insights
• Get new Followers
• Track GA Goals
• Proactive not Reactive

Campaign Tips:
@joshwhiten
• Write new tweets
• Test basket of tweets
• Target content to
your audiences
• Refresh
Tweets/targeting as
you go

Tweet Tips:
@joshwhiten
• No # or @mentions
• Use a tight format
• Question, answer,
call to action
• Leave space for a RT

Example:
@joshwhiten
Need Help with your SEO? Webscape is your
Local Kent SEO Agency. Read our success
stories: http://bit.ly/webscapestories

Interested?
@joshwhiten
• Read up at
https://support.twitter.co
m/groups/58-advertising
• Ask us for help (we have
friends at Twitter)

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Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2

1. Digital in Kent Monthly Meetup June 2014 Josh Whiten Webscape Marketing Twitter Ads: The Lowdown @joshwhiten

2. What do they do? @joshwhiten • Promote your account • Promote your tweets

3. Target users by… @joshwhiten • Who they follow • Interests • Device • Gender • Location • Language

4. Potential benefits: @joshwhiten • Cheap traffic • Drive engagement • Target competitors • Get data and insights • Get new Followers • Track GA Goals • Proactive not Reactive

5. Case Studies @joshwhiten

10. @joshwhiten

11. Campaign Tips: @joshwhiten • Write new tweets • Test basket of tweets • Target content to your audiences • Refresh Tweets/targeting as you go

12. Tweet Tips: @joshwhiten • No # or @mentions • Use a tight format • Question, answer, call to action • Leave space for a RT

13. Example: @joshwhiten Need Help with your SEO? Webscape is your Local Kent SEO Agency. Read our success stories: http://bit.ly/webscapestories

14. @joshwhiten

15. Interested? @joshwhiten • Read up at https://support.twitter.co m/groups/58-advertising • Ask us for help (we have friends at Twitter)

Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2

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