Александра Тачалова, SEMRush о возможностях конкурентного анализа

1. How to Spy on Your Competitors
Easily
Alexandra Tachalova and Dmitry Pukhalsky
semrush.com

2. Our Marketing Team

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How about this slice of a pie?
Let’s imagine that it’s your market share today.
And what if you want to have more?

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How about the whole pie?
Let’s spy on our competitors to make it real!

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1. General competition landscape (trends, popular search queries)
2. All the necessary data about your potential customers (analyzing
the competitors’ audience, behavior, preferences and tastes)
3. Rivals’ marketing secrets, their promotions and search engine
strategy
What data can your competitors share with you?

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General Competition Landscape1

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General Interest Trend - worldwide

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General Interest Trend– Only UK

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General Interest Trend– rising trends

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General Interest Trend– fresh ideas

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General Interest Trend– fresh ideas

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Data about your potential customers2

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Maybe you should empower some of your channels?
Where does traffic come from?

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Where do users come from?

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Which websites do users come from?

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Do you know what users’ interests are?

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Rivals marketing secrets and
search engine strategy
3

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Using Special Tools

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You Competitors’ Ad Keywords

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Group Competitors Ad Keywords
0
200
400
600
800
1000
1200
1400
1600
1800
For Domain – schuh.co.uk (9.3k - Ads kws)

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Brand “Converse” Ads Copy

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Most Popular Ads Copy
For Domain – schuh.co.uk (9.3k - Ads kws)

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Your Competitors’ Ad Now Under Control
Put your paw up if
you agree!
han
d

24. Thanks for your attention!
http://bit.ly/webpromo12
Alexandra Tachalova
Dmitry Pukhasky
a.tachalova@semrush.com@AlexTachalova
d.pukhalsky@semrush.com