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Social media and leadership national potato council - feb 27 2012

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National Potato Council 2012 Leadership Conference. Presenters: Meredith Myers, Public Relations Manager, US Potato Board & Mike Hanbery, Director of New Media Strategies, Webolutions.

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Social Media and Leadership ,[object Object],[object Object]
Thank you for being with us today! Mike Hanbery , MBA Director of New Media Strategies Webolutions Âź Inc Meredith Myers Public Relations Manager United States Potato Board
Leadership Challenge ,[object Object]
“ Tribes--not money, not factories--can change our world, change politics, align large numbers of people. Not because you force them to do something against their will. But because they want to connect.” - Seth Godin, Tribes
What is Social Media? ,[object Object],[object Object]
The New Vocabulary (Just in the past 10 years!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes in How Businesses Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Budget Shift Source:eMarketer Marketing Budget Item Budget Increase Budget Decrease Website 64% 2% Search (SEO, PPC) 62% 5% Social Media 53% 4% Email 42% 2% Online Display Ads 41% 14% Telemarketing 30% 14% PR 30% 7% Direct Mail 22% 25% Broadcast Ads 15% 29% Print Ads 11% 37%
The Evolution of the Message Commodity $1.13 / lb Product $6.00 / lb Service $125 / lb Experience $426 / lb
Why do people use Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object],Source: Nielsen
Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object]
Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Capital? ,[object Object],[object Object]
What’s the difference? ?
NPC & USPB Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page vs Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page vs Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page vs Profile Similar Functionality “ Tag” Comment on “Wall”
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs Recommended blogs: Farm Bureau fb.org/blog Penn State Agricultural Entrepreneurship farmbusiness.blogspot.com Farmer Bloggers farmerbloggers.com/blog Small Farm Centrals smallfarmcentral.com/blog Nutrition Blog Network nutritionblognetwork.com
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Questions?
Download this presentation To download a recording of this presentation, visit potatogoodness.com/social-media-presentation Bonus: Free B to B Social Media Case Study

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Social media and leadership national potato council - feb 27 2012

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  • 2. Thank you for being with us today! Mike Hanbery , MBA Director of New Media Strategies Webolutions Âź Inc Meredith Myers Public Relations Manager United States Potato Board
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  • 4. “ Tribes--not money, not factories--can change our world, change politics, align large numbers of people. Not because you force them to do something against their will. But because they want to connect.” - Seth Godin, Tribes
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  • 8. Marketing Budget Shift Source:eMarketer Marketing Budget Item Budget Increase Budget Decrease Website 64% 2% Search (SEO, PPC) 62% 5% Social Media 53% 4% Email 42% 2% Online Display Ads 41% 14% Telemarketing 30% 14% PR 30% 7% Direct Mail 22% 25% Broadcast Ads 15% 29% Print Ads 11% 37%
  • 9. The Evolution of the Message Commodity $1.13 / lb Product $6.00 / lb Service $125 / lb Experience $426 / lb
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  • 20. Facebook Page vs Profile Similar Functionality “ Tag” Comment on “Wall”
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  • 22. Blogs Recommended blogs: Farm Bureau fb.org/blog Penn State Agricultural Entrepreneurship farmbusiness.blogspot.com Farmer Bloggers farmerbloggers.com/blog Small Farm Centrals smallfarmcentral.com/blog Nutrition Blog Network nutritionblognetwork.com
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  • 28. Download this presentation To download a recording of this presentation, visit potatogoodness.com/social-media-presentation Bonus: Free B to B Social Media Case Study

Hinweis der Redaktion

  1. Meredith begins, telling our FB story.