Integrating social media monitoring, analytics and engagment marshall sponder for london -march 27th presenation
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I'm giving this preservation on 3/27 in London at #measure13
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Integrating social media monitoring, analytics and engagment marshall sponder for london -march 27th presenation
- 1. Social Data Story Success
- 3. Social Intelligence – Making sense of Social Media Messages Social Scoring – Analyze social profiles and organize it in your own unique way to you can act on the information. Social Marketing Management – Building your Brand through interactions with customers, or in our case, students. Analytics – Campaign and performance data with Industry benchmarks.
- 4. SEO /Web CORPORATE MKG /PR IT/Unix ANAL Analytics
- 5. What are the Right Tools for a E2E Solution?
- 6. Offline WOM Social Search Social Hybrid Data Intelligence email POS CRM Usable UV Data Information
- 7. Businesses already have a lot of data, they need understanding in order to get the full value from it – that is more frequently the case than needing to master “Big Data”.
- 9. Structured Unstructured 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
- 10. 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
- 11. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SC Log based Web Analytics, Log based Web FeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
- 12. Time Spent – Data Cleaning Customization Required 5K-20K ~month Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
- 13. Cleaned & Structured Data Customization Required Time and Cost Structured Dirty Data Data Business Value and Customer Type / Need
- 14. Cleaned & Structured Data Customization Required Time and Cost Dirty Structured Data Data Business Value – Context Sensitive
- 18. PROBLEM DEFINATION • Workflow to • The Data they can • Problems surface the access and platforms right data store able to solve UNSTRUCTUED Surfacing Data DATA
- 19. Power Everywhere Gesture Based Interfaces CRM Offline Social Quantified Self Proximity Based Communications WOM POS Collaborative Consumption Search email Digital Screen Experiences Quantified World Virtual Reality 3D Printing
- 20. Power Everywhere Gesture Based Interfaces CRM Offline x Social Quantified Self Proximity Based Communications WOM x POS x Collaborative Consumption Search x Digital Screen Experiences email Quantified World Virtual Reality x 3D Printing
- 21. Karate Kid / Starfleet Academy Master small steps, combine them effectively, & win the Championship, should work with most subjects
- 23. 5K-20K Sophistication ~month Time Spent Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
- 25. Problem: None of these platforms natively interfaces with each other Source: http://www.ebizq.net/blogs/integrationedge/201 1/11/your-social-media-initiative---running-blind- without-integration.php
- 26. Source: http://www.asterdata.com/blog/wp- content/uploads/2012/04/social-media-graph.png Deciding what data to collect has become a major headache
- 27. The biggest challenge is “hooking up” these systems so the information actually makes sense to business owners at an acceptable price Source: http://oursocialtimes.com/what-salesforce- coms-acquisition-of-radian6-means-for-businesses/
- 30. …The next generation of social networks will enable users to easily digest and access large amounts of information. I say next generation, and not new iteration because …. …existing social networks would need to rebuild themselves from scratch in order to do this, since it’s such a drastic change in how social information is curated.
- 34. PR Monitoring & Social Campaigns Consumer Research Support Listening for Insights Automating of the Listening and engagement Engagement Social Media Traditional Coverage Media Workflow Coverage* NLP (machine Influencer Operational learning) Identification Metrics Rich Topic Low-Latency Categorization Categorization Care of Gary Angel – Semphonic.com
- 38. Sonar.me Twitter Analytics website Sailthru AWE.SM Google Analytics MixPanel for app Click act
- 39. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SC Log based Web Analytics, Log based Web FeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
- 40. Free Paid Paid
- 41. Source: http://www.somemo.at/?p=1037 Caveat: Changing Tools changes The Results
- 43. 2/3 of the sales are coming from Internal and External Agencies Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
- 44. Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/ These could be the wrong reasons to use platforms in my opinion
- 45. Many vendors would like to sell their services to the top 6.6% of the customer base. But most people here at #measure13 want much less expensive solutions. Also, they don’t understand differences in offerings. Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
- 46. How much time do you have to invest doing Social Media? Source: http://www.socialmediaexaminer.com/social- media-marketing-industry-report-2012/ How big is your organization?
- 47. Depends on your needs. If you need to spend a few hours a day to grasp what is being said – Source: http://kdpaine.blogs.com/themeasurementstandard/2012/06/index.html Yes.
- 48. Writer Graphic Designer Strategist Analyst Caveat: this team Programmer setup depends on your company size and goals
- 50. The dissatisfaction or “look warm appreciation” of 66% is probably tied to purchasing services while not fully understanding their limitations or best uses of the platforms or the data they provide Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
- 55. Always Have a Plan Goal(s): Audience: among Location: Timing : through/ with Vehicle (how your going to do it): Venues (where your going to do it): ask fans and customers to Message (Call(S) to Action): Regarding our Product / Service / Program Where Success will be judged by Metrics/KPI’s
- 59. 1. Perform a needs assessment to better understand your marketing needs and budget. 2. Determine time and resources to devote to SMM and Integration work and create a realistic plan to execute it. 3. Find/Develop Goals/Strategies/Tactics/KPI’s that describe business performance in terms of that data your platforms can produce, or change the platforms. 4. Develop/Visualize a Story plan and be able to execute it.