My talk at the CIPR in UK, November 26th, 2010 for Glide Technology

1. Driving Analytics Insights with the next generation of Social Monitoring Marshall Sponder Webmetricsguru.com CIPR – November 26th, 2010

2. Choosing the Right Tool for the job

3. In the PR and Marketing world there’s a ton of work on our desks

4. Our Time and life energy are sucked away with tasks that often aren’t preformed well

5. Choosing Wisely .. Or Not! Technology choices have a profound impact on time spent listening and gathering information and ultimately, providing insight.

6. Keyword Based Tools have limitations Google Wonder Wheel http://www.google.co.uk/#q=keyword+based+tools+suck&hl=en&prmd=iv&source=lnt&tbs=ww:1&sa=X&ei=2HvsTNTHD8uBhQed5dXMDA&ved=0CA4QpwU&fp=ec580a23bbcb13e1

7. Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike

8. Semantic/Machine learning Platforms cut down on drudge work and improve quality of analysis

9. Timeline / Ticker Intelligence improves reporting and cuts down on manual work

10. Improved Sentiment Analysis provides insight into feelings and behavior

11. Faster and better interpretation of content using phases instead of keywords

12. Information rolled into dashboards to provide insight

13. Marshall Sponder Webmetricsguru.com SocialMediaAnalyticsBook.com @webmetricsguru Now.seo@gmail.com