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Web Marketing for Start ups Suresh Babu Twitter: @seobangalore
Prof Ramnath IIMB
Research 1
Tools: Google Alert Google Alerts are email updates of the latest relevant Google results
Google Insights     www.google.com/insights Google Trends     www.google.com/trends Back Type     www.backtype.com
Research To .... Monitor  You Your Brand Your Competitor Your Industry
SEO(Search Engine Optimization) “The art of bringing your website up in Google”        2
Google Keyword Tool
What should do with these keywords ??? Title Description Header Content
Things to keep in mind One word Use of Location Friends, Family Quality
Takeaways Keyword Research in Practices Google Web Master Guidelines
Blog /Website 3
Optimize  Blog/Website  Use Keywords from Research Title, Description, Heading, Content…
Tools – Blog Development
Tools to test   Try, Test the FREE versions  Raven Tools Website Grader
Content 4 FAQ’s Phone Calls Staff/Employees Forums/Groups Friends/Family
Tools LinkedIn Answers Face book Groups Yahoo Answers Quora
Take away Plan your content creation based on questions asked, timeline, who & when to publish  Use Excel
Social Media 5
SEO for Social Media Basic guidelines Content Use of Keywords Tag/categorize  Sharing Events
5 Local
 Advertisement Pay Per Click Social Media Ads Video, Banner Ads 6
Takeaways Google Ad words starts with Rs 500 & within hours ads are up Use to Test, Research
Thank You Suresh Babu, Co- Founder, OME Community Email: suresh@webmarketingacademy.in http://in.linkedin.com/in/seosuresh   Twitter: @seobangalore
Photo Creditsand Thanks to http://www.flickr.com http://www.flickr.com/photos/karthikc http://www.flickr.com/photos/klash/

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