User-generated content is a cool, and extremely effective way to increase search visibility. UGC includes blog comments, community threads, reviews and ratings, and status updates (and more). All content visible and usually indexable to search engines. And more search engines are giving fresh content like UGC serious placement in search results.
30. SEO Best Practices - Communities Ensure indexability of communities platform Determine the top converting keywords Treat pages like regular content pages that need to be optimized Titles, meta descriptions – feed automatically from content H1, H2 Create the categories with keywords in mind Create initial threads with keywords in mind Decide on key set of tags to be used/selectable Call it a forum and a community
39. Get VisibleDominate the search results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter: @webmama
Editor's Notes
In Dec 2009, there were nearly 10 million searches done in the US alone. Just over 6.5 million on Google, nearly 1.5 million on Yahoo, and nearly 1 million on Microsoft sites – are you visible? http://blog.nielsen.com/nielsenwire/online_mobile/nielsen-reports-december-u-s-search-rankings/
But what are the search engines feeding on? User generated content [http://www.flickr.com/photos/briansolis/2735401175/sizes/l/ ]
Where are users generating that content? On community sites – social networks – both external
And internal, where businesses custom build pages for their communities – http://communities.vmware.com/home.jspa . A mix of controllable content.
But the search engines do. Comments from Friendfeed (recently bought by Facebook) are returned in Google search results within 13 seconds: http://blogoscoped.com/archive/2010-01-25-n52.html
Google favours Yelp – a community driven site
Are you constantly feeding the search beasts?
UGC. Threads created, and responded to on a minute-by-minute basis. Being found in past 24 hours by Google search
Responses to UGC creates more content. Being found by Twitter search function
UGC Blog posts with comments http://blogs.vmware.com/
http://blogs.vmware.com/
Descriptions, title, tags and moderator introduction – all optimized.