The growth of mobile devices such as smartphones and tablets is changing the way people find, review, and share your information online. But is your organization ready to serve your members and others who are utilizing these mobile devices? Benji Craig, Senior Web Designer at WebLink International, will share how your organization can better present your messages and content to a growing mobile audience. Webinar Attendees Will Learn The Following: - Current mobile trends, and what it means for your association now and in the future. - How to look at your mobile data to make informed decisions that will drive the greatest impact. - Real life examples and best practices of organizations going mobile. - The best resources for expanding your knowledge.

1. HowtoSucceedina
MobileWorld
Use the Growth of Mobile to
Better Serve Your Members

2. BENJI CRAIG
Senior Web Designer
– 17 years experience designing
websites / 13 years for
associations and chambers
– Website, SEO and Analytics
– Married for 15 Years with
2 Boys
#WebLink
@benjicraig

3. ABOUT WEBLINK
• Leading Software and Website Provider to 600+ Chambers
of Commerce and Business Associations
• Established in 1996
• SaaS Company (Software as a Service)
• Based in Indianapolis, Indiana
• 60 Employees
• 94% Customer Retention Rate
#WebLink

4. ABOUT WEBLINK
• Membership Management Software
• Website Design & Development
• Non-Dues Revenue Programs
#WebLink

6. PRE-WEBINAR QUESTION
Has your organization adopted a mobile strategy?
6%
37%
46%
11%
Yes,wehaveadoptedastrategy
Weareworkingonimplementing
astrategy
Wehaven’tdoneanythingto
adoptamobilestrategyyet
Wewouldn’tevenknowwhere
tostart
#WebLink

7. PRE-WEBINAR QUESTION
How ready is your website for mobile?
14%
14%
40%
32%
Ourwebsiteusesresponsive
websitedesign
Wehaveaseparatemobile
site/app
Ourwebsiteisnotreadyfor
mobile
I’mnotsure
#WebLink

8. YOU DON'T GET TO
DECIDE WHICH DEVICE
PEOPLE USE TO ACCESS
YOUR CONTENT.
THEY DO.
- KAREN MCGRANE
#WebLink

9. 1973
Year of the first mobile cell phone call by Dr. Martin Cooper
#WebLink

10. NOT PRETTY, BUT ALIVE.
Elvis was still alive.
#WebLink

11. THE GODFATHER
The best movie of the year…
#WebLink

12. RICHARD NIXON
Our Commander-In-Chief
#WebLink

13. PONG
Kids started to play…
#WebLink

14. WORLD SERIES CHAMPS
The Oakland A’s
#WebLink

15. #WebLink

16. #WebLink

17. #WebLink

18. #WebLink

19. DATA
DON’T
LIE
#WebLink

20. 77%
As of 2012, Internet Access in Developed World
#WebLink

21. EARTH COVERED
BY WATER
#WebLink

22. MOBILE > PEOPLE
Some predict that by end of 2013
#WebLink

23. 7 BILLION
#WebLink

24. MOBILE > DESKTOP
By 2017, some predict local search
#WebLink

25. 85 BILLION
#WebLink

26. #WebLink
PHONE + INTERNET

27. WHY?
Mobile explosion…

28. Set up…imagine this…

29. WHAT IS VITAL?
Ask the question…
#WebLink

30. #WebLink
KEYS

31. MONEY
#WebLink
KEYS

32. MONEY
#WebLink
KEYS PHONE

33. MONEY
#WebLink
KEYS PHONE

34. ORGANIZATION?
What is vital to my

35. • Brand Awareness
• Retention/Loyalty
• New Members
• Communication
• mCommerce
#WebLink

36. BRAND AWARENESS
• Extent your brand
• Consistent look and
feel on all platforms
• Additional exposure
for Members and
Partners
#WebLink

37. RETENTION/LOYALTY
• Member receive
benefits
• Access anywhere
• Maintain user
experience
#WebLink

38. NEW MEMBERS
• Any visitor might
become a
member
• Utilize member
data as sales tool
#WebLink

39. COMMUNICATIONS
• Maintain consistent
touches with
members
• Full products and
services access
• Links from Emails and
SMS are easier to
read
#WebLink

40. mCOMMERCE
• Non-dues revenue
opportunities
• Mobile event
registrations
• Sponsorships
#WebLink

41. DEVELOPING A MOBILE STRATEGY
Organization Need
#WebLink

42. WHERE TO START…
• Start By Listening
• Allow Data To Drive Decisions
• Consider Costs
• Consider Competition
• Be Innovative
#WebLink

43. LISTENING
• What does your membership want?
• What does your organization want?
• What do consumers want from you?
• What do partners want from you?
• What does your community want from you?
#WebLink

44. DATA DECISIONS
• Review your website analytics by Mobile
traffic only
• Review traffic from social websites
• Review mobile types / screen resolutions
#WebLink

45. CONSIDER COSTS
• New RWD website
• Retro fit website to RWD
• App development (platform?)
#WebLink

46. CONSIDER COMPETITION
• Are you a competitive space?
• Can you make this a competitive advantage?
• Can you make this a member benefit?
#WebLink

47. INNOVATE
• Setup A/B survey to members using standard
page and mobile-friendly page
• Develop a test mobile-friendly email
• Build micro mobile-friendly page for an event
#WebLink

48. WHAT ARE THE OPTIONS?
Great!?!?
#WebLink

49. #WebLink

50. #WebLink

51. RESPONSIVE WEB DESIGN?
What is
#WebLink

52. RESPONSIVE WEB DESIGN (RWD)
A web design process to provide an optimal
viewing experience across a wide range of
devices.
#WebLink

53. HTTP://CSIA.ORG/
Example
#WebLink

54. HTTP://MANHATTANBEACHCHAMBER.COM/
Example
#WebLink

55. HTTP://NEMA.ORG/
Example
#WebLink

56. HTTP://WEBLINKINTERNATIONAL.COM/
Example
#WebLink

57. “Google recommends webmasters follow the
industry best practice of using responsive web
design, namely serving the same HTML for all
devices and using only CSS media queries to
decide the rendering on each device.”
#WebLink

58. “We plan to roll out ranking changes in the
near future that address sites that are
misconfigured for smartphone users.”
#WebLink

59. RWD Google Analytics Example #1
Visits
Pages/Visit
Ave. Visit Duration
% New Visits
Bounce Rate
+ 124%
+ 46%
+ 35%
- 5%
- 20%
#WebLink

60. RWD Google Analytics Example #2
Visits
Pages/Visit
Ave. Visit Duration
% New Visits
Bounce Rate
- 28%
+ 20%
+ 118%
- 4%
- 45%
#WebLink

61. RWD VS. APP
Always available
Full featured
Speed
Development Costs
Maintenance
#WebLink

62. Where are the benefits?
Your Membership
• More exposure
• Better user experience
• More access to data and
information
• Better membership
experience
• More opportunities
#WebLink

66. YOU DON'T GET TO
DECIDE WHICH DEVICE
PEOPLE USE TO ACCESS
YOUR CONTENT.
THEY DO.
- KAREN MCGRANE

67. ADDITIONAL
RESOURCES

68. HTTP://WWW.GOOGLE.COM/THINK/

69. HTTP://MOBILE.SMASHINGMAGAZINE.COM

70. HTTP://ETHANMARCOTTE.COM/

71. Question
#WebLink

72. ASSOCIATION & CHAMBER WEBSITES
• 500+ client websites
• WebLink Local business directory drives 67%
increase in traffic from organic searches
• Adds value for members
• Non-dues revenue
#WebLink

73. ABOUT WEBLINK
• Membership
Management
Software
• Website Design &
Development
• Non-Dues Revenue
Programs
#WebLink

74. ABOUT WEBLINK
• ONE web-based
centralized database
• Prospects,
members, non-
members and all
reps in same system
• Financials, events,
email, committees,
website, reporting
#WebLink

75. Thank you!
WebLink International
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
Phone: 317-872-3909
Toll-free: 1-877-231-4970
www.weblinkinternational.com
#WebLink