Webling's presentation on the Facebook Pages Timeline: What it means for brands & what is required before Mar 31

1. Webling Interactive
A Successful Online Partnership
New Facebook Timeline for pages

2. New Facebook Timeline for pages - introduction
• From March 31, 2012 all
Facebook pages will convert
over to the new Timeline
format
• The new layout features a
cover photo and larger stories
presented chronologically,
similar to Timeline for
personal profiles.
• This presentation reviews the
key changes and provides a
recommended actions for
Brands

3. 1. Cover Photo
• Key visual header for all
pages
• Size of 851×315
• Cover photos cannot include
price or purchase
information, contact info,
calls to action or references
to Facebook features such as
Like or Share.
• Profile pictures are now
cropped to a square
(180x180)
Actions:
•Design a cover photo that visually expresses the content of the page.
•Plan to update the cover photo at least once / month
•Update profile picture to fit with the new dimensions

4. 2. Featured Navigation options
Default landing page
• Page owners have lost the
ability to specify a landing page
– making landing pages and
fangates redundant.
• Apps are still allowed, but they
can no longer sit behind a “like”
gate.
Facebook Tabs
have been relocated to appear under the Cover Photo.
4 featured positions can be used as TAB’s or APP’s or Views (Photos, Notes etc)
These navigational elements require images of (111 x 74 pixels)
Actions:
•Decide what are the 4 most useful navigation elements for your page &
update to reflect these as the feature navigation elements
•Update or create images for all Tabs, Apps or Views listed. (111 x 74
pixels)
•Remove TAB’s that are no longer used

5. 3. Content & Wall posts – Pinned & highlights
Pinned Post
• Acts like a “Sticky post” and
allows the ability to anchor
the most important story to
the top of your Page for up to
seven days.
Highlight & Hide
• Highlight engaging content
with a STAR, and hide
content that isn’t engaging
Actions:
•Create a Pinned post for the top of your page

6. 3. Content & Wall posts - Milestones
Milestones
• Set milestones to define your
key moments over time. E.g
June 2010 you might have
reached 5,000 fans
Timeline
• Because content is displayed
in timeline as per entered
date, care needs to be taken
about the possible impact of
posting wall content out of
sequence
Actions:
•Review timeline and add Milestone posts to improve the historical record
of your page

7. 4. App development
No Like Gate
• Facebook applications can no
longer go via the like gate
(because like gates are not
part of the new template)
810 width
• Apps can now take 810 pixels
wide which will enhance the
engagement with fans.
Actions:
• Future apps should be developed to 810 pixels wide
• More thinking needs to be given to attracting “Likes” without the like
gate

8. 5. New Admin Panel
• Facebook has improved the administration function to help manage the
audience engagement

9. 5.1 Messaging fans
• Page administrators can now
send messages to fans from the
Admin panel. (previously it
wasn’t possible to send
messages to fans with certain
privacy settings)
• This means you can engage fans
without having to post public
messages to the wall.
Actions:
• Start using this immediately if you have requirements to content fans

10. 5.2. Activity log
• Facebook has provided a
new feature to help
administrators view a log of
what has been posted. This
is especially useful where
pages have multiple
administrators.
• View all your Page posts
from the activity log, even
the ones you’ve chosen to
hide. Use the drop-down
menu to filter your stories
by type or by year. You can
also star, hide, delete
stories and change the date
of a post so that it appears
on your Page timeline with
a more accurate time
stamp.
Actions:
• View your Page timeline and sense check what is shown
• Use the Activity log to hide posts

11. 5.3. Extended insights
• Facebook has
promoted the list of
your friends who are
engaging with the
page you are on
Actions:
• Incorporate the extended insights in periodic reporting / reviews

12. More Information
• Facebook have their own “Interactive Course”
here http://www.learnfacebookpages.com/
• ian@webling.com.au