1. Get your website noticed by Jason King of HAVS

2. If you build it they will come: well no actually, that only works in the movies. Just because you have a website doesn’t mean anyone is actually likely to visit it. Website promotion has to be an ongoing effort to attract visitors to your site. Website promotion

10. Google Google is the most popular search engine: a website that can be used to find other websites. Most visitors to your website are likely to find it by using Google. When people search for appropriate words using Google, you want your website to be listed high, preferably on the first page of results. So you need to understand how Google rates websites.

11. How Google works Google sends out spiders: software that travels from one website to another, remembering what they find on each page and how all the pages link to each other. That information is stored in Google’s massive database of about eight billion web pages. When people type words into Google’s website, it compares those words with its database of web pages and gives you a list of those that match.

15. Site statistics When you a website hosting company make sure that the package they sell you includes site statistics. If you can’t find out how many visitors you have and what they look at, how will you know whether your website is successful or not? How will you know if your efforts to promote the site have been worthwhile? And how will you prove the website’s value to your funders?

17. How to use your site statistics To see your statistics you normally go to your hosting company’s website and type in the user name and password they gave you. You should then see a link to your web stats. Below is a link to an example of web statistics: www.mrunix.net/webalizer/sample/index.html

19. Other ideas Change the content of your site regularly to encourage repeat visitors: for example have a news section or a discussion board. Consider paying for visits using www.google.co.uk/ads. Read www.google.co.uk/intl/en/webmasters. Get your website mentioned in the newspapers. Read the articles at www.searchenginewatch.com.