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Electronic Retailing  E-Business in Rural Communities
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Hofacker, 2001
[object Object],[object Object],[object Object],Source: Hofacker, 2001
[object Object],[object Object],[object Object],Source: Hofacker, 2001
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Source:  Nua Internet Surveys  - www.nua.ie/surveys/how_many_online/index.html
1.17 billion by 2005
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],Reference:  University of Texas Center for Research in Electronic Commerce; " The Internet Economy Indicators " - January 2001; www.internetindicators.com
PC industry -  zero to $100 billion in ten years “ the greatest legal accumulation of wealth in history”  Internet economy -  zero to $800 billion in five years “ new business model called Dynamic Trade is fundamentally altering the creation, delivery and  pricing of products and services” Reference:  University of Texas Center for Research in Electronic Commerce; " The Internet Economy Indicators " - January 2001; www.internetindicators.com
U.S. e-commerce retail sales ... ,[object Object],[object Object],Reference:  U.S. Department of Commerce ; January 2001
What people are buying on the Web . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reference:  Forrester
Reasons Why People Shop the Web . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Name recognition by consumers . . . ,[object Object],[object Object],[object Object],[object Object]
Mega-selling Web sites . . . ,[object Object],[object Object],[object Object]
Examples of  E-Businesses ...
www.jubilations.com
www.mscheesestraws.com
www.gumtreekitchens.com
www.pleasantgovesoaps.com
www.ameliaclark.com
www.bayviewfurniture.com
www.spahnhouse.com
www.mcdonaldfuneralhome.com
www.msgifts.com
www.plantationpecan.com
www.yalls.com
www.alaskawildberryproduct.com
www.vermontgarlic.com
Getting Started
Know why you are on the Web???
Static Interactive Transactional Integrated Access ,[object Object],[object Object],[object Object],No  Capability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-Commerce Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Level 2 Level 3 Level 4 Level 5 Adapted from:www.mepcenters.nist.gov/public/ecommerce-summit.nsf While developing an E-Commerce presence, it is important to know where you are now as well as the  appropriate  destination for your business.   . com
[object Object],[object Object],[object Object],[object Object]
Who is going to design, build, and maintain the site??? In-house vs. Outsourcing
What do you need for an e-commerce site . . . ,[object Object],[object Object],[object Object],[object Object]
What’s in a name??? EVERYTHING!!!
www.yourname.com
www.register.com www.networksolutions.com Domain name registration services:
What do you need for an e-commerce site . . . ,[object Object],[object Object],[object Object],[object Object]
What do you need for an e-commerce site??? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you need for an e-commerce site . . . ,[object Object],[object Object],[object Object],[object Object]
Internet Service Provider ISP
Outsourcing . . . Know who you are hiring!
Web Hosting Services
[object Object],[object Object]
What are the costs . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the costs . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Brochure Site Storefronts Setup fee $25-50 $50-100 Web site design $200-1000 $1500-6500 Web site hosting & maintenance $15-25/mo $100-500/mo Secure server N/A $50/mo Secure server certif. N/A $125 Domain name $3-4/mo $3-4/mo Total setup cost $225-1050 $1675-6725 Total monthly fees $18-29 $153-5541
1  Based on the average cost of several national ISPs' services. ISP SERVICE Cost 1 Setup $50 Simultaneous Web access for up to 10 users $99/month Domain registration $70  E-mail for up to 10 users Included Web hosting, 30MB server space $50 start-up fee, $30/month 24/7 telephone support Included Starter e-commerce storefront including credit card authorization $50 start-up fee, $80/month Miscellaneous charges (e.g., Web design consultancy fees) $300 and up First-year total $3028 and up
What do you need for an e-commerce site . . . ,[object Object],[object Object],[object Object],[object Object]
Advertising and Promoting Your Web Site Build It And They Will Come???
What do E-Customers Want?
The key is  consumer confidence  . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The key is  consumer confidence  . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The key is  consumer confidence  . . . ,[object Object],[object Object]
Technical and Design Considerations
Elements to consider . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements to consider . . . ,[object Object],[object Object],[object Object],[object Object],[object Object]
Designing Web Usability The Practice of Simplicity by Jakob Nielsen www.useit.com
The Bottom Line . . . ,[object Object],[object Object],[object Object],[object Object],[object Object]
Will technology be the great equalizer  or  will it deepen the digital divide?
. . . . . Written in 1968 by Robert Taylor, director of the  Defense Department agency that created original Internet.
[object Object],[object Object],[object Object],[object Object],Connectivity . . .
[object Object],[object Object],[object Object],[object Object],[object Object],The Issues . . .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Challenges . . .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is needed . . .
The Critical Role of Education . . . Are colleges and universities in the South prepared to address e-commerce issues effectively?
Extension’s Outreach Role . . . Is Extension in the South prepared to address e-commerce issues effectively?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Mississippi . . .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Mississippi . . .
“ Unless efforts are undertaken to close the divide, the South will continue to lag behind, and perhaps fall even further behind the rest of the country.”
Beth Duncan, Ph.D. Small Business Specialist Mississippi State University Extension Service [email_address]
Electronic Retailing  E-Business in Rural Communities

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Rural E-Business Guide